SUMMARY:

• 7+ years of experience with expertise on Adobe Analytics, Google Analytics, Confidential Coremetrics, WebTrends, Adobe Test & Target, Ensighten Enterprise Tag Management, DTM, GTM and Clickstream.
• Expertise in providing end to end Web Analytics services from tech specs, implementation, reporting, analysis & business strategy (optimization).
• Used XML/java/annotation spring development and Extensions for Declarative Transaction Management, Java Generics support, Annotation Driven Dependency injection.
• Worked on various projects and gathered experience across different verticals like Retail, E - commerce, Banking, Travel, and Insurance.
• Excellent knowledge on eVars, props, success events, SAINT & Rule-based classification.
• Extensively worked on validating tracking issues, missing variables and report/fix the issues across website and mobile apps (Android, IOS) using Charles, Fiddler and browser plugins.
• Analyze the KPI of multichannel marketing promotions and provide fine-tuned customized marketing campaign at channel level.
• Worked on deep dive pathing and conversion optimization analysis based on business requirements.
• Leveraging the Adobe Marketing Suite (Site catalyst, Discover, Test & Target, Data ware house) to analyze the contribution/ROI of different campaigns, Paid channels & Banner- ads.
• Created dashboard and Monitored KPI's as needed.
• Closely worked with the predictive analysis team to help develop demand forecasts based on seasonality.
• Managing analytical tag migration program from legacy system to new tag management system (DTM).
• Good experience in tag auditing by using the Tag Debugger tools especially ObservePoint to troubleshoot and inspect all web analytics tags and variables, and on click events.
• In-depth knowledge of web analytics processes and other related SDLS standards and their application in web platforms.

Environment: Google Analytics - Google Analytics Premium, AdWords, Ensighten Enterprise Tag Management, Google Tag Manager (GTM), Dynamic Tag Manager (DTM), Adobe Analytics (Omniture SiteCatalyst),Tableau, Firebug, Observe Point, HP Quality Center, HTML JavaScript, XML, APIs, Microsoft Excel, Microsoft Word, PowerPoint, Windows XP OS.

TECHNICAL SKILLS:

• Web Analytics (Adobe Analytics, Google Analytics, Core Metrics, Mixpanel, Unica NetInsight)
• SEM (AdWords, Bing, Yahoo Gemini)/SEO (Google Search Console, Moz, Screaming Frog)
• Tag Management (Dynamic Tag Manager, Google Tag Manager)
• Agile/Scrum and Waterfall Methodologies
• Bootstrap and JS libraries angular and react, jQuery
• Tag QA (Charles Proxy, Fiddler, Ghostery, ObservePoint)
• A/B | MVT (Adobe Target, Optimizely, Optimost, Sitespect, Monetate)
• Agile Methodology (Kanban, Scrum)
• Business Intelligence (Microsoft Power BI, SAP NetWeaver)
• CMS (Adobe Experience Manager, Shopify, Squarespace)
• Digital Analytics and Reporting (Desktop, Display, Email, Coupons, Where-to- Buy, Rating & Reviews)
• DoubleClick (DCM, DS3, Trafficking) and Responsive frameworks
• E-mail (DREAMmail, Eloqua, Unica)
• Heatmapping (Crazyegg, SessionCam, ActivityMap, Clicktale)
• Languages (CSS, HTML, JavaScript, Liquid, R, SQL)
• Web Service, OOP experience and development in J2EE and eCommerce web applications
• Retargeting (AdWords, Bing, Yahoo Gemini, Facebook, Twitter)
• Social Media (LinkedIn Ads, Twitter Ads, Facebook Ads)

PROFESSIONAL EXPERIENCE:

Technical Implementation Consultant

Confidential, Woonsocket, RI

• Led the tagging analytics implementation of complex enterprise projects, and drove process improvements. Managed a team of 7 engineers.
• Led analytics tagging implementation strategy and tagging management for all CVS digital properties.
• Provided technical leadership & best practices tagging recommendations for analytics and optimization teams. Created processes to integrate and document all web analytics projects.
• Worked on creating Data Elements, page load rules, event based rules, direct call Rules and mapping the rules in DTM.
• Involved in setting up the conditions using java script in DTM.
• Involved in creating report suites, virtual report suites and edit the report suite to meet the business needs in Adobe.
• Performing Tag audit using ObservePoint to ensure that web pages are properly tagged.
• Used Observepoint to debug and find out which variables are firing and which are not firing.
• Trouble shooting on click events and cross domain tracking with the help of ObservePoint.
• Led projects by gathering business requirements, creating technical specifications, communicating technical needs with the IT teams, creating the code (JavaScript), testing the tags and validating the analytics reports to ensure the project GoLive was a success.
• Used XML/java/annotation spring configurations. Extensions for Declarative Transaction Management, Java Generics support, Annotation Driven Dependency injection.
• Used JMS (Java Messaging Service) for asynchronous communication between different modules.
• Managing analytical tag migration program from legacy system to new tag management system (DTM).
• Used Google Tag Manager to implement third-party tags (DoubleClick Floodlight etc.), data layers and selected site functionalities.
• Worked on Adobe Analytics implementation for web and mobile platforms including apps and expert in optimal tagging, reporting, and analytics capabilities in support of digital platforms.
• Demonstrated expert knowledge of Tagging implementation like mPulse, Foresee, OpinionLab, Webtrends, Adobe Analytics, Google Analytics, Confidential Digital Analytics (coremetrics) and more.

Confidential, Boston, MA

Web Analytics Implementation Engineer

• Managed the Implementation process of web analytics technology by defining and building custom solutions to meet clients' diverse needs, partnering closely with clients. Team Lead for 3 engineers.
• Implemented for eCommerce, and customer-facing web and mobile digital solutions and supported diagnosis of issues as they arise in the tagging of web pages, mobile apps, and use of Adobe Analytics data feeds.
• Used XML/java/annotation spring configurations. Extensions for Declarative Transaction Management, Java Generics support, Annotation Driven Dependency injection.
• Used JMS (Java Messaging Service) for asynchronous communication between different modules.
• Developed Java application for fetching and merging files in SVN repository and save it to the database.
• Worked directly with the client's business and technical teams to define and map requirements to technical design specifications, troubleshoot/resolve issues & provide integration guidance.
• Provide detailed qualitative and quantitative analysis on campaigns and mobile traffic including web app and native app through the use of Adhoc (Discover), report builder and Omniture SiteCatalyst.
• Implemented and configured the new SDK for SiteCatalyst (Omniture) to track the performance over web.
• Created tag specification and managed the implementation process by working with in-house software engineers and client team. Performed tag audit to ensure data accuracy and a successful implementation.
• Performing tag audit using ObservePoint to find the root cause and worked on it to ensure that the web pages are tagged properly.
• Trouble shoot marketing tags by showing all the tags fire on a page in single list by using ObservePoint.
• Satisfied client-specific reporting needs through product and design recommendations.
• Build executive dashboards for the leadership team with the conversion KPI’s & also involved in building/scheduling of dashboards for the middle-management to provide them a snapshot of the business.
• Worked on JavaScript asynchronous development patterns including events, closures, callbacks, promises, error handling, etc.
• Effectively managed multiple projects to ensure delivery dates were met.
• Coordinated with other teams to ensure proper coverage of project needs & high customer satisfaction.
• Created documentation for use as training & reference material by the client & Confidential .

Confidential, Seattle, WA

Digital Marketing Analyst

• Conceived and implemented online marketing and customer relationship strategies that grew a home-based real estate company from a two-agent company into a 50 agents, top-rated company (a Boston Business Journal Top 25 Real Estate Company of the Year in Boston, MA).
• Provided Technical Support and problem-solving over the phone and web to Next Level Realty's agents, all customers and partners.
• Experience in eCommerce and web technology development practices, technology, and tooling system flow analysis, debug of web logs, and web client troubleshooting tools.
• Developed, maintained and grew Confidential from scratch to reach the top 3 listings in highly trafficked key phrases for Google and generated over 15,000 customer leads/year.
• Created dashboard and Monitored KPI's as needed.
• Implemented and configured the new SDK for SiteCatalyst (Omniture) to track the performance over web.
• Define the web analytics code that needs to be implemented on the web property.
• Work with the Testing/QA team to debug/test the web analytics tags.
• Used Classifications (Manual and Rule Builder) and Processing Rules.
• Set up over 50 real estate agents with MLS access, online search, e-mails, web based software, web sites and everything related to technology and online marketing.
• Was selected by - and worked with- Google as a beta-tester for Google Adwords for two consecutive years. Implemented and improved Lead Management for the company.