SUMMARY:

I am searching for a company who needs a creative, strategic person who thinks “outside the box” to solve problems and create strong compelling creative solutions that impact ROI and business goals.

WORK EXPERIENCE:

User Experience (UX) Strategy / Design Consultant

Confidential, Plano, Texas

Responsibilities:

• Worked on many UX projects for Confidential software in Texas and Ohio including re - imagined web sites for Confidential Software country sites, the Confidential Software store site and the upcoming Global Web site.
• Performed UX research and discovery tasks including competitive research, stakeholder and user one-to-one interviews (with scripts), content audit, persona validation and development and more.
• Created user stories and conditions of acceptance (COAs) for country and store sites (no business analyst available for project).
• Syntheiszed and compiled discovery deliverables and research to create presentation for executive committee and stakeholders to validate project requirements and help create plan for upcoming site development.
• Made UX decisions (including user stories, content, features, design and more) to stakeholders and executive committee for store, country and upcoming global web sites.
• Presented UX research and findings to stakeholders and key executives.
• Gathered requirements from store and country teams for their re-imagined sites through stakeholder interviews, workshop exercises and more.
• Designed wireframes (including responsive views) for CMS system based on requirements and approved and validated discovery work.
• Designed interactions based on input from stakeholders for complex buying processes (SaaS, Cloud, etc.).
• Conceptualized recommendations for features and content based on pains / wants / needs from users and stakeholders.
• Annotated wireframes for developers and outside content vendors, including proposed content and features.
• Adapted and converted design system created by Confidential AG (Newton) to upcoming US sites to create a new style guide.
• Provided design leadership for UI final designs with outside agency.
• Reviewed and approved final UI designs to ensure match with original interaction design and design requirements.
• Led and participated in innovation and service design workshop exercises to help generate ideas for new sites.
• Mentored other contributors, including interns, in UX-related work and activities.
• Developed robust content guides for content contributors to use to input text and assets into the CMS (including specifications, recommended lengths, types, etc.) for the new re-imagined pages.

UX / Strategy Consultant

Confidential, Dallas, Texas

Responsibilities:

• Worked on several UX projects for several Dallas UX and interactive agencies
• Led client/stakeholder sessions and workshops for Discovery phase to help obtain UX requirements (customer needs/wants/pains)
• Developed wireframes and mapped process flows.
• Created responsive prototypes using Axure.
• Created PDD documentation for wireframes.
• Strategized content and created content strategy brief.

UX / Strategy Consultant

Confidential, Plano, Texas

Responsibilities:

• Worked on Confidential User Experience (UX)/strategy project for Confidential Interactive.
• Worked with account reps, project manager, strategy and other team members to create solutions for identified business problems.
• Performed immersive site audit and mapped existing site and content for Confidential and other related external sites.
• Performed and analyzed research on competitor sites. Utilized research and stakeholder interviews to develop personas for Confidential identified user audiences.
• Performed content audit on existing Confidential site. Created content and feature recommendations for new site based on personas.
• Created site map and wire frame deliverables for client presentation for initial concepts.
• Created prototypes for three breakpoints in Axure for Confidential Campus project.

UX/CX Program Consultant

Confidential, Plano, Texas

Responsibilities:

• Designed and utilized best practices for User Experience (UX) and Customer Experience (CX) for the Confidential & Confidential Big Data As A Service (BDaaS) Beta project, including strategy, project kick - off, journey map and touchpoints, customer milestone interviews (users and sponsors) and team interviews.
• Designed and created Confidential & Confidential Big Data Customer-Driven Innovation program, including strategy, process (steps), workshop formats and exercises and outcomes to improve User and Customer Experience and develop new opportunities for customer-driven solutions.
• Gathered information about target users and created personas to help identify customer needs, gains and pains for BDaaS Beta project.
• Wrote scripts for customer interviews to evaluate BDaaS beta project and gather feedback and insights from customers.
• Conducted customer interviews and utilized exercises such as Rose/Bud/Thorn to gather customer insights and assess feelings and emotions about customer journey.
• Synthesized customer milestone interview results to create working exercises with Big Data team to develop actionable goals to address painpoints and improve User and Customer Experience.
• Created and presented lessons learned decks for BDaaS Beta customers for post-Beta review, regarding Customer Experience.
• Researched topics related to Big Data product development and helped create strategy and product documentation.
• Designed and wrote product marketing components and created infographics for sales and customer-facing marketing decks, for Confidential & Confidential Intelligence Visualizer, part of the Big Data core platform for visualization and analytics.
• Researched competitors, as well as utilized third-party research, to develop competitive comparison documentation and tools for sales and account teams for Confidential & Confidential Intelligence Visualizer.

User Experience Designer and Architect

Confidential, Plano, Texas

Responsibilities:

• Perform user - centered UX design and analysis for external web and tablet healthcare applications such as the new Confidential Patient Portal (for doctors, clinics and hospitals) and internal Confidential SaaS applications, such as Confidential Cloud.
• Translate business requirements and analysis into user-centered design solutions.
• Managed the UX efforts for Business Services projects including working with product owners on competitive research, strategy and features.
• Document process and user flows and site navigation.
• Define interactions with both high and low fidelity UX/IA assets, including wireframes and visual comps.
• Design user-centered UX design solutions for Web applications, as well as mobile applications.
• Present designs to stakeholders, business owners, and team members.
• Design interfaces and interface components based on approved wireframes, including icons, navigation elements and more.
• Work with product owners to perform research on trends and competitors and in corporate findings into content and functional strategies.
• Wrote marketing and branding material to support our products and services, in addition to contributing to content for customer sites and products.
• Combined with other team members, created the User Experience methodology and strategy for Confidential Services ( Confidential ).

UX Designer / Strategist

Confidential, Dallas, Texas

Responsibilities:

• Hired for a short contract to work on several quick projects in UX strategy and design.
• Working with Confidential UX Manager, designed and produced wireframes for end - to-end ticketing kiosk redesign and rebrand for American Airlines.
• Created markup for American Airlines kiosk wireframes to aid developers in quickly coding screens.
• Designed and produced wireframes for JibJab s new iOS Elf Yourself app.
• Strategized, designed and produced wireframes and visual design concepts for Dealfinder concept iOS app.

User Experience Manager

Confidential, Irving, Texas

Responsibilities:

• Hired for a newly - created role to oversee the user experience and user interface development for Confidential Corporate, including new online development, mobile responsive sites and tablet apps, emails and landing pages. With over a million online users, Confidential had never dedicated a role to knowing who their users were and how they increase conversions by making it easier for their customers to do business with them.
• Launched persona development, including writing scripts, working with the call center to hear customer calls and interactions, interviewing customer-facing employees, and gathering user data.
• Utilizing site metrics, utilized A/B testing and created new landing pages for paid and nonpaid searches to increase conversion rates.
• Conducted and analyzed current and past user surveys over several product areas - including short-term (payday) loans, installment loans, prepaid debit cards and auto insurance.
• Worked with product managers to improve user interaction and messages for emails and landing pages.
• Worked with mobile services manager to identify reasons for mobile user abandons and to design improvements that would increase customer mobile app completion and conversion.
• Designed and produced information architecture and user experience/interface design deliverables for application and site development, including annotated wireframes, storyboards, user interface designs and process flows.
• Utilized software such as Adobe Illustrator, Adobe Photoshop, Axure and Visio to produce deliverables.

User Experience Designer/Information Architect

Confidential, Plano, Texas

Responsibilities:

• Worked with creative team to utilize good user - centered design principles for a mobile responsive B2C client site redesign.
• Conducted persona development, including writing scripts, conducting stakeholder sessions and creating personas from results.
• Utilized previous user research and newly-developed personas to help make navigation, content and user experience decisions.
• Performed audit on existing site including content and site flow.
• Developed a site map of existing content and navigation to document current site.
• Designed and produced information architecture and user experience/interface design deliverables for application and site development, including annotated wireframes, storyboards, proposed site map and client presentation assets.
• Utilized software such as Adobe Illustrator, Axure and Visio to produce deliverables.

User Experience Designer/Information Architect

Confidential, Plano, Texas

Responsibilities:

• Worked with business analysts and other SMEs to develop strategy for, communicate and implement user experience design for a new company application - rich B2B portal.
• Conducted persona development, including writing scripts, conducting stakeholder sessions and creating personas from results.
• Conducted user research, including usability and UI interview sessions and surveys featuring existing internal and external customers to help drive new site navigation, content and usability decisions.
• Analyzed and assessed user research results to assist in decisions regarding user experience.
• Analyzed existing user flow in applications and worked with business analysts to develop a more intuitive, highly-usable user experience that fit within the requirements of the project and developer capabilities.
• Produced information architecture and user experience/interface design deliverables for application and site development, including wireframes, user flows, prototypes and more.
• Conducted usability testing on specific portions of design framework, using Axure and paper prototypes.
• Designed new report UI framework for entire system.
• Utilized software such as Adobe Illustrator, Axure and Visio to produce deliverables.

Creative Director / User Experience & Design

Confidential, Flower Mound, Texas

Responsibilities:

• Established creative direction, creative strategy, design concepts and produced assets for numerous transactional online services and programs including emails, sites, online and print collateral.
• Managed workflow and tasks for promotional banners and emails including acquisition of photography, copywriting, Confidential IDs, etc. through to QA.
• Directed and managed in - house staff and supplemental freelance talent as required to support the above responsibilities, included graphic designers, front-end developers and copywriter.
• Performed information architecture and user experience/interface design responsibilities for site development, including strategizing Web content, redesigns and new site development utilizing wireframes, prototypes and more.
• Concepted, wrote, designed and produced marketing emails that reached almost a million customers a week utilizing ESPs such as Vertical Response, Constant Contact and Campaign Monitor.
• Reviewed daily email marketing results (opens/clicks) and trends to modify future email campaigns for better results and growth.
• Performed proofing, testing and QA on all e-mails.
• Performed art direction duties for all new primary site development, including establishing branding and identity guidelines, color palette, layout, photography and other aspects of overall consumer-facing look and feel.
• Concepted, designed and created final UI artwork for new partner site launches including buttons, icons, interface elements and banner ads.
• Designed and developed branding/identity elements and standards for all programs and services.
• Wrote copy aimed Confidential target demographic for Web and print projects and prepare copy docs.
• Developed ongoing banner ads including copywriting (headlines and copy), pulling graphic assets and photography and design for primary Confidential Confidential sites, as well as partner sites.
• Strategized and managed development of all print marketing materials for My School Auctions, including copywriting, art direction, graphic design and production.
• Designed tradeshow banners, booths, exhibits and hand-outs for all programs and products.
• Performed additional project work (including writing, graphic design, production, presentation/Powerpoint design) as needed for special projects (such as MTBC Auctions, client presentations, etc.)
• Worked several small design projects for clients, including both print and interactive.
• Work included user experience design, information architecture, site and email design, banner ads, identity, collateral and presentation design and development.
• Additional activity included WordPress blog design and development, Confidential ad management, SEO and social networking assistance.

Sr. User Experience Designer/Information Architect

Confidential, Richardson, Texas

Responsibilities:

• Worked with front - end and back-end developers on creating highly usable interfaces within the realm of the toolsets provided.
• Worked with project stakeholders in meetings and interviews to gather requirements.
• Analyzed customer requirements for interaction and usability issues.
• Made recommendations to enhance usability and customer interaction.
• Translated customer requirements into wireframes, navigation models and prototypes to validate back to customer, to gain customer approval before development commenced and provide a blueprint for programmers.
• Created presentations that mapped requirements within the interface design and communicated wireframes and application functionality to clients.
• Mapped data fields to components and assets within interfaces.
• Created personas and wrote test scripts for usability testing based on these personas.
• Translated wireframes into interface mock-ups.
• Created usability test screens and worked with outside usability group to administer and evaluate testing.
• Created interface graphic components, including buttons, icons and more, to actualize chosen interface design and optimized these for Web development.
• Performed system and integration testing on the finished product after my designs had been implemented.

Marketing Art Director

Confidential, Dallas, Texas

Responsibilities:

• Perform information architecture responsibilities including creating wireframes to validate customer requirements.
• Design and produce new interfaces for Web sites.
• Administer focus groups for input and feedback about site content, look and feel and interactivity.
• Design and produce print and Web advertising and marketing materials, including direct mail, e - mail blasts, banner advertising and other items.
• Manage and maintain promotions and events for Web sites.
• Develop customer content-rich publications such as newsletters and articles to in corporate into Web site and e-mail blasts.
• Develop contests and promotions for Web site and affiliate program to boost sales.
• Manage Confidential ads, including copywriting, ad budget, destination URL and keywords.
• Track and analyze Confidential ad results and make modifications to ads as needed to drive traffic to sites.
• Perform competitor analysis including comparison shopping, promotion and event monitoring and matching and content surveying. eMarketing Web Design and Usability Manager