Web Content Specialist Resume

SUMMARY:

Digital Content Specialist with 6+ years experience in web content management, email marketing, copywriting, writing, editing, and video production.
Unique combination of technical, creative, and marketing skills. Fast learner with strong communication skills and ability to assimilate complex information and learn new technology quickly.
Page building and editing of web content utilizing web content management systems (CMS) - Adobe Experience Manager (AEM / CQ5 / CQ6), Sitecore, EpiServer, Interwoven TeamSite, IBM WebSphere WCM, WordPress, and Joomla
Email Marketing Automation Tools: Oracle Marketing Cloud (Responsys), iContact
Writing, copywriting, editing, and proofreading
HTML and CSS skills
Web scraping and data harvesting using Mozenda.
Web analytics - Google analytics and Webtrends
Content Marketing Certification through Content Marketing Institute (online)

EXPERIENCE:

Confidential

Web Content Specialist

Responsibilities:

Build and update web pages using Adobe Experience Manager CMS tool for AEM platform migration

Confidential

Communications Specialist

Responsibilities:

Editing, proofreading, and formatting of four operations manuals for franchisees
Partnering with four different departments to gather and edit content

Confidential

Email Marketing Automation Specialist

Responsibilities:

Build and launch dynamic email marketing campaigns using Oracle Responsys ESP tool

Confidential

Web Content Quality Assurance Specialist

Responsibilities:

Web content QA for redesign and platform migration from Oracle CMS to Adobe Experience Manager (AEM / CQ6)
Page building, authoring, and editing within the AEM content management system (CMS)

Confidential

Web Content Specialist

Responsibilities:

Web content authoring page building with Adobe Experience Manager (AEM / CQ5) CMS
Work with development team using JIRA collaboration tool in an Agile environment
Perform QA and run test cases utilizing HP Quality Center and Service Now tools

Confidential

Marketing Communications Specialist

Responsibilities:

Copywriting for website, landing pages, and email marketing campaigns
Edit print marketing materials - catalogs, brochures, sell sheets
Manage projects for digital marketing and email marketing campaigns

Confidential

Web Content Specialist

Responsibilities:

Edit and maintain intranet websites using Dreamweaver
Edit photos with PhotoShop to create banners and tiles
Run and present Webtrends web analytics reports

Confidential

Web Content Specialist

Responsibilities:

Web migration from SharePoint to EPiServer web content management system (CMS)
Build pages; copywriting of web content, meta data descriptions, titles, and keywords

Confidential

Communication Specialist

Responsibilities:

Writing and web content editing for intranet sites (SharePoint & TeamSite) and email newsletters

Confidential

Web Content Specialist

Responsibilities:

Rebuild and migrate 300 client sites using Sitecore CMS web content management system
Set up web analytics tagging and email responders; Edited photos using Photoshop

Confidential eCommerce Marketing Specialist & Copywriter

Responsibilities:

Copywriting SEO product descriptions and product pages for Confidential and Confidential websites
Utilized Google Keywords for SEO web content creation
Managed ecommerce marketing programs for Confidential channel sales (i.e. Amazon Vine)

Confidential

Email Marketing Automation Specialist

Responsibilities:

Built and launched email marketing campaigns via Oracle Responsys marketing automation tool
Troubleshooting of HTML code in Dreamweaver

Confidential

Web Content Manager / Email Marketing Automation Specialist

Responsibilities:

Updated web pages and forms using Interwoven TeamSite front end web content management
Built and launched email marketing campaigns via Oracle Responsys marketing automation tool
Troubleshooting of HTML code, template problems, and mailing list data files

Confidential

Retail Marketing Specialist

Responsibilities:

Copywriting and design of printed point-of-purchase materials for retail display at Best Buy
Project coordination of marketing programs, promotional launches, and reporting

Confidential

Web Content Manager

Responsibilities:

Updated web, audio, and video content in IBM WebSphere WCM and Brightcove Video Cloud
Audio and video editing, encoding, and transcoding
Uploaded to Akamai / Brightcove Content Delivery Network for audio and video streaming

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