PROFESSIONAL SUMMARY:

• Over 7+ years of experience in email marketing using Exact Target, mail chimp etc.
• Expert in UI & and all frontend web technologies. Can design some creative websites and html emails.
• Email Marketing through Salesforce Marketing Cloud,building and maintaining emails using content tools and Dreamweaver; managing dashboards and leveraging analytics to optimize campaign re sults using Exact Target reporting and Google Analytics in conjunction with further analysis in Excel
• Integrated SFDC with Exact Target App using Rest API to trigger email alerts on real time data change and products of Exact Target such as Journey Builder, Contact Builder etc.
• Launching Campaigns from Financial Service cloud level and integrating with the Existing Journeys.
• Used HTML, CSS and JavaScript Programming skills to develop websites.
• Experience in creating email strategies, test plans and detailed reports.
• Excellent Knowledge of SQL fundamentals and other database technologies.
• Worked with A/B Testing in determine the winner and publishing emails based on the result.
• Created Microsites using Exact Target and auto published them.
• Configured Exact Target Microsite Activity and archived the Microsite Interaction.
• Experience on Campaign Management tools.
• Executed data - driven campaigns, email, mobile Push, SMS.
• Built Exact Target Dynamic subject line while creating an email.
• Worked with Data Extensions, Profile management and subscriber DE.
• Worked with Designers and stakeholders to develop and craft responsive HTML emails.
• Experience in responsive Web design.
• Knowledge on web services and especially communicating with the restful end points
• Experience in writing web application programs covering front-end / UI J Query for building rich user friendly, high performance web applications.
• Worked on Exact Target tool for email creation, Automation studio, and mobile push.
• Experience in developing scalable front-end user interfaces using HTML, CSS, and JavaScript.
• Performed Initial quality assurance on emails to ensure that they render on various browser combinations.
• Experience in checking cross browser compatibility and hence worked on different browsers like Safari, Firefox, Google Chrome and Internet Explorer.
• Experienced in Illustrator, Dreamweaver, optimizing websites to new browsers, handling cross browser compatibility issues, optimizing performance, and designing websites layouts in Photoshop and converting them from PSD to HTML.
• Experienced on working with CSS Background, CSS Layouts, CSS positioning, CSS text, CSS border, CSS margin, CSS padding, CSS table, Pseudo classes, Pseudo elements and CSS behavior in CSS.

TECHNICAL SKILLS:

Web Technologies: HTML/HTML5, CSS/CSS3, DHTML, XML, XHTML, XSLT, JavaScript, JQuery, REST API, SOAP API, Integration, Amp Script.

Exact Target: Journey Builder, Automation Studio, AMP Script, SSJS SQL

Debugging Tools: Firebug, Chrome Developer Tool

Languages: C, C++, JAVA, Perl, Python

IDE & Tools: Eclipse, Sublime, Web Storm, CODA, Notepad++, Web Methods

Operating System: Windows 98/2000/XP/Vista/7, MAC OS X

PROFESSIONAL EXPERIENCE:

Confidential, New York City, NY

Salesforce Email Marketing Developer,Admin

Responsibilities:

• Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries to pull the data from Sales & service cloud .
• Integrating Marketing cloud with sales and Service cloud using the API functionality and making the Synchronization happening for every
• Working with Digital and Marketing Managers and deploying their strategy with the help of Email studio, Contact builder, Automation studio & Journey Builder.
• Working with Various teams in gather the data and making it integrated with Marketing cloud using the internal comet requests. So, that the filtered data is injected into Marketing cloud on Time-driven Basis.
• Deploying the emails to convert the prospects into clients and providing the reports to data Analysis team on daily basis as job.
• Responsible for technical coordination with QA and UAT Team to explain the outcomes of the HTML emails along with the various dynamic data attributes, writing SQL query and Amp Script logic and leveraging assets to build and deploy email campaigns.
• Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the clients.
• Launching the campaigns at Financial service cloud level, creating the dynamic data extension and making it as an API Entry event.
• Working on the Approved Email templates to add the AMP Script according to the business requirements.
• Creating the Sender profiles and Delivery profiles and also send classifications before sending the emails.
• Managing the software testing process, which includes devising test plans, creating test cases, establishing protocols and appropriate testing environments .
• Monitoring and managing the integration of marketing cloud with various data sources and systems.
• Creating Microsites using Exact Target and auto publish them.
• Creating the Microsite landing page of unsubscribe page and making sure, the defined triggered emails are configured properly.
• Configured Exact Target Microsite Activity and archived the Microsite Interaction.
• Developed Exact Target Dynamic Content for different customers.
• Creating and Maintaining Marketing cloud dashboards, page layouts, and new applications when necessary.
• Responsible for campaign setup and deployment across email, display and mobile push.
• To Monitor the campaign post-deployment to validate completion.
• Prepare customer assets for hand off to other team members.
• Used Journey builder in running more than 250 different campaigns along with Automation Studio and Contact Builder.
• Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
• Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
• Leverage Exact Target’s Amp Script to automate email sending processes.
• Created emails in Exact Target using content builder, WYSIWYG editor, and html
• Sent emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns.
• Built and maintained a dynamic email program, targeting email subscribers while collaborating with clients to ensure relevant and impactful messaging for all recipients.
• Delivered personalized and coherent online experience, including targeted content and promotions.
• Oversaw the development, update, and distribution of weekly reports, this included summarizing and interpreting data.
• Design mobile responsive email mock-ups that are built out and integrated into the Sales Force Marketing Cloud (Exact Target).
• Enabling dynamic content management and personalization using AMP Script
• Use AMP script language to create various email campaigns; create automated marketing campaigns
• Familiarity with SQL language for writing queries for data in Exact Target.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy, information architecture.

Confidential, San Francisco, CA

Email Marketing Developer

Responsibilities :

• To develop, QA, and deploy journeys using the marketing applications for marketing email, marketing web, and in-product Communications.
• Executed data-driven campaigns, email, mobile push, SMS.
• Implementing marketing tests to drive optimization
• To continually Improve and optimize customer communications, capabilities, processes, and documentation.
• Enabling dynamic content management and personalization using AMP Script.
• Updated customer website using content management systems, HTML and CSS.
• Worked with Data Extensions, Profile management and subscriber DE.
• Built Exact Target Dynamic subject line while creating an email.
• Managed strategies and functions of triggered email campaign including design, HTML coding, Amp script, email scheduling and deployment.
• Track campaign metrics including, sends, click through rates, and other measures using both exact target and google analytics along with Excel; building dashboards to present analytics to company stakeholders.
• Develop and execute marketing programs that use Marketing Cloud apps such as Email Studio, Automation Studio, Mobile Connect and Journey Builder (Build, Test, Report and Monitor)
• Creating complex, personalized, dynamic, and multilingual messages.
• Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
• Consistently learns the ins and outs of Salesforce Exact Target and its capabilities to stay competitive in the email marketing space, including but not limited to: Automation Studio, Journey Builder, Amp Script, SQL, and SaaS.
• Primarily involved in developing prototype of the application as proof of concept (POC) for business team and as a guideline for development team.
• Responsible for deployment to production including management of deployment logs and go-live release schedule.
• Developed dynamic and personalized email campaigns using Exact Target (Amp Script, HTML, CSS), prepared SQL queries for the Java-based platform tool to automate the generation of segmented data extensions, connected live-site email trigger and off-site email platform with Exact Target using interactions, tested emails in Linux environment, monitored email performances and remediated operational issues.
• Consulted on Exact Target Instance migration and Sales force integration project as an Email Subject Matter Expert.
• Worked on generative data models using Agile data.
• Worked on SOAP and REST API web service calls.
• Development and documentation of company best practices, policies, and directives
• Regularly perform health checks to see the automation error rate and email send metrics.
• Perform QA testing to in all segments.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy, information architecture.

Confidential, Austin, TX

Marketing Cloud Expert

Responsibilities :

• Responsible for technical coordination including email QA in html, writing SQL query and Amp Script logic and deploy email campaigns
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments.
• Created Microsites using Exact Target and auto published them.
• Configured Exact Target Microsite Activity and archived the Microsite Interaction.
• Developed Exact Target Dynamic Content for different customers.
• Responsible for campaign setup and deployment across email, display and mobile push.
• To Develop robust campaign documentation, including customer specific work instructions
• Prepare customer assets for hand off to other team members
• Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the client.
• Used REST API for functionality of Journey builder, mobile push.
• Used Journey builder in running more than 75 different campaigns along with Automation Studio and Contact Builder .
• Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
• Leverage Exact Target’s Amp Script to automate email sending processes.
• Created emails in Exact Target using content builder, WYSIWYG editor, and html
• Sent emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns.
• Built and maintained a dynamic email program, targeting email subscribers while collaborating with clients to ensure relevant and impactful messaging for all recipients.
• Delivered personalized and coherent online experience, including targeted content and promotions.
• Oversaw the development, update, and distribution of weekly reports, this included summarizing and interpreting data.
• Design mobile responsive email mock-ups that are built out and integrated into the Sales Force Marketing Cloud (Exact Target).
• Enabling dynamic content management and personalization using AMP Script.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Adobe Creative Suite, A/B Testing, Analytics, Microsoft Office, content strategy.

Confidential, Atlanta, GA

Marketing Cloud Expert

Responsibilities :

• Responsible for seamless integration between Exact Target and all business tools, as well as API management and data setup
• Managed strategies and functions of triggered email campaign including design, HTML coding, Amp Script, email scheduling and deployment.
• Help manage monthly media plans for interactive direct response campaigns on behalf of the digital marketing team; Manage vendor communication for performance management and updates
• Analyze campaign results and ROI and provide campaign reports; Coordinate monthly returns, reconciliations, and invoicing for lead vendor accounts
• Familiarity with working on language translations.
• Created customized e-mails using HTML and Exact Target/Salesforce for distribution to banking clients.
• Built and maintained a dynamic email program, targeting email subscribers while collaborating with various clients to ensure relevant and impactful messaging for all recipients.
• Validating the emails using Litmus tests.
• Generating the data extract reports.
• Manage social media communication in conjunction with the Social Media marketing manager
• Collaborated with customer on web page designs/mock-ups.
• Compiled link tracking data.
• Prospect for new opportunities, evaluate proposals and make recommendations.
• Development and presentation of training materials for business groups.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Analytics, Microsoft Office

Confidential, Seattle, WA

Marketing Cloud Expert

Responsibilities:

• Designed personalized Email content using Adobe creative Suite, HTML and CSS3 in content builder
• Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions
• Strong Knowledge of developing AMP SCRIPT code to implement business requirements by creating Dynamic content
• Used Automation Studio for performing actions such as Imports, extracts and SQL QUERY activities.
• Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.
• Developed and Deployed A/B testing strategies to roll out the control version to be used in the final email campaign
• Developed Personalized email content using HTML, CSS, AMP Script in content builder
• Built and configured journeys as per the business requirements using Emails Activity, Flow Controls and salesforce activities.
• Use AMP script language to create various email campaigns, create automated marketing campaigns.
• Familiarity with SQL language for writing queries for data in Exact target
• Track campaign metrics including sends, click through rates and other measures using both Exact target and google analytics along with Excel, building dashboards to present analytics to company stakeholders
• Worked with email campaign and exact target for sending mass emails in the marketing cloud
• Experience in using Exact Target API by using SOAP API client.

Environment: HTML5, CSS3, Eclipse, Web storm, GIT, Agile, Media queries, Responsive design, IE 6, 7, 8 9 10, Firefox, Chrome, Bootstrap.

Confidential, Cincinnati,OH

Web,UI Developer

Responsibilities:

• Creation of highly Usable, Accessible, Platform compatible web applications using (X) HTML, DHTML, CSS, JavaScript, JavaScript Libraries.
• Built and maintained a dynamic email program, targeting email subscribers while collaborating with clients such as American Airlines and Delta to ensure relevant and impactful messaging for all recipients.
• Translated wireframes into optimized program code using XHTML, CSS, JavaScript and DHTML.
• Worked extensively on numerous web technologies including HTML5, CSS 2.0, CSS 3.0, and JavaScript.
• Tested of websites for W3C validation and testing it in major browsers like Firefox, IE7, IE8 and Opera.
• Worked closely with system analyst to understand the technical requirements of the projects
• Developed user interfaces using Tiles with HTML and JavaScript.
• Used Firebug, Firebug Lite, and IE Developer Toolbar for debugging and browser compatibility.
• Fixed bugs and provided support services for the application.
• Handling code optimization techniques to decrease much use of JavaScript in creating dynamic functionality, with the use of CSS classes.
• Provided JavaScript and CSS fixes for the UI for issue like orientation issues in web implementation.
• Worked on developing application in safari and chrome.
• Provided a brand solution for all application so that header and footer are the same across the application.

Environment: HTML4/5, DHTML, CSS2/3, JavaScript, Eclipse, Microsoft FrontPage, and Adobe Photoshop CS3.