Digital Marketing Specialist Resume Oklahoma City, OK - Hire IT People

SUMMARY:

A Digital Marketing Specialist with project and account management background which required initiating, planning, executing and overseeing outcomes and tracking customer behavior to achieve specific goals and meet specific criteria within a specified timeframe. Utilized search engine optimization, pay - per-click advertising, digital content marketing, social media campaigns, data analytics and film/television production in order to increase engagement for added value based on KPI. Practical experience with tracking and managing campaigns using Google AdWords, Google Analytics, WordPress and Moz software to drive brand awareness and advocacy. Analyzed data and charts to identify trends impacting digital marketing strategy to meet unique goals and objectives often under tight timelines and defined budgets. Comfortable in a rapidly changing and occasionally ambiguous environment such as working remotely.

PROFESSIONAL EXPERIENCE:

Confidential, Oklahoma City, OK

Digital Marketing Specialist

Increased average clicks, over a 60-day span, on AdWords from 300 per day, to over 700 per day lowered average CPC from $0.90 to $0.45.
Researched and implemented inbound marketing strategy including attracting top of the funnel prospects and nurtured lead generation by implementing interactive financial educational modules to improve customer engagement
Utilized Adobe Suite, Photoshop, InDesign, and MailChimp to create brochures, web materials and utilized CMS tools, CKEditor, to edit website content and layouts
Created templates for MailChimp for creating outreach to existing customers to sustain engagement
Edited corporate website utilizing CKEditor, including addition of content and creating new layouts for increased appeal
Ensured quality assurance by managing timelines and budgeting to meet projected metrics

Confidential, New York, NY

Marketing/Social Media Intern

Achieved a 3% growth, within a 90-day time period, by executing targeted social media posts using analytics on the New York Giants Facebook and Twitter platforms
Sought to engage new fans at major sporting events utilizing ambush marketing and “boots on the ground” innovative tactics to expand online presence and account growth
Co-managed multiple Facebook and Twitter social media accounts and implemented site and strategy changes based on analysis to increase traffic

Confidential, Philadelphia, PA

Social Media Writing Intern

Drafted compelling content, averaging 2-3 times a week, with over 30+ blog postings within a four-month period that drove traffic to the company website featuring legal and accounting advice for educated professionals
Utilized Moz marketing analytics software, to maintain search engine optimization through proper indexing using meta descriptions, inbound links and trending keywords to increase page relevancy
Executed competitive analysis of the Google+ page and adapted profile and content for increased effectiveness