SUMMARY:

• 9 years of experience working fully with websites and mobile applications.
• Experience designing digital interfaces using Axure RP, Sketch, Invision Studio, Photoshop, Illustrator HTML5, CSS3, Bootstrap, JavaScript, Jquery, Angular JS, Word Press, Joomla.
• Experience leading and working hand in hand with the different clients, stakeholders, project managers, development teams, copywriters, graphic designers and executive marketings.
• Experience creating e - commerce websites applying CX (customer experience), the customer’s end-to-end journey, using the best practices for the customer journeys and touch-points.
• Experience defining the product strategy and product vision, also evaluating the feasibility and measure implementation time for digital projects.
• Experience to collect and analyse qualitative, quantitative information from the analytics, heat maps and the collected information from users & stakeholders interviews, context observation, etc.
• Experience designing user flows, storyboards, and user tasks.
• Experience creating the sitemaps, UI Kits and UI guidelines.
• Extensive experience defining the visual design based on usability principles.
• Experience making UX motion using After Effects and explain them to the engineers.
• Experience checking compatibility and functionality on all the web browsers.
• Strong experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Experience in methodologies such as Agile, Lean UX, Design Thinking, Scrum and using Kanban boards and Trello.
• Experience oriented to work using the approach based in the Human Centered Design (HCD).
• Experience create and working with user personas and doing heuristic evaluations to find usability issues.
• Experience in create and conducting usability tests to end users.
• Experience working in wireframes, mock-ups (low fidelity and high fidelity) and interactive prototypes with tools such as Axure RP, Invision Studio, UXPin, Sketch, Adobe Xd, Illustrator, etc.
• High love for doing the content inventory to create delightful information architectures (IA) for Web sites and mobile Apps.

TECHNICAL SKILLS:

Wireframe Tools: Axure RP, Adobe XD, Sketch, Invision, UXPin, Balsamiq, Illustrator

Mockups Tools: Axure RP, Invision Studio Adobe Creative Suite (Photoshop, Illustrator)

Prototyping Tools: Axure RP, Invision Studio, Sketch, Adobe XD

Web Technologies: HTML5, CSS3, Jquery, Bootstrap, Sass, Angular JS, AJAX, XML, JSON

IDE & Tools: IntelliJ IDEA, Sublime Text, Atom, Brackets, Web Storm, Notepad++, Dreamweaver

Version Control & Publishing Tools: Go Abstract, Zeplin, Git, GitHub, GitLab

Video Editing Tools: Adobe Creative Suite (Premier, After Effects) Final Cut Pro X

PROFESSIONAL EXPERIENCE:

UX Designer/ Manager

Confidential

Responsibilities:

• Proudly Part of a wonderful team of more than 15 professional UXers
• Design for a completely different type of user from which I represent, users that are the base of the pyramid (well users of low economic resources) where one must communicate in a different way with them than I am used to and think about design a light app for these users who do not have much space on their cell phones.
• Work with my UX team for the definition of the UX process
• Responsible for the UX for the project of remittances that manages international money transfers with Western Union, MoneyGram, Xoom, DolEx, Barri, etc.
• Realize UX Research directly in bank branches with end users and financial advisers
• Use of the scrum framework and realization of user flows, wireframes and UI (Android & iOS) designs for the new app of Banco Azteca
• Collaborate with development of the design system
• Constant and close support with the CoDi (payment with NFC and QR) project of Banco de México
• Help with the development of the new ATM interface
• Deposit with checks flow update

Environment: Sketch, Invision, Proto io Abstract, Zeplin, Photoshop, Illustrator

Senior UX Designer

Confidential

Responsibilities:

• Defined correct and exact problem to solve
• Interviews with stakeholders and end-users
• Defined functionalities for an employee tracking system for the company
• Designed the information architecture for the system
• Designed first phase of the system in paper sketch
• Created wireframes and prototype of the employee tracking system
• Planned definition for the development of the system

Environment: Axure RP, Trello, Adobe Creative Suite (Photoshop, Illustrator)

Confidential

Responsibilities:

• Led UX area working for all the digital projects of Nissan Mexico and providing consulting to other clients from the agency.
• Worked with project managers, tech leads, and stakeholders to gather UI requirements.
• Create and optimized complex user flows.
• Created advanced interactive prototypes using Axure RP.
• Collaborated with cross-disciplinary team to create iterative design solutions.
• Designed all the information architecture and interaction design for the campaign's websites.
• Gave support in information architecture and usability in projects of other clients of the agency.
• Led efforts to unify the tools used by all the Nissan digital area.
• Analysed Google Analytics data to find possible problems for users in their navigation flows.
• Collaborated with film producers and with lawyers to create a platform for contracts for the internal use of TBWA productions.
• Created an app design proposal for the use of TBWA employees where they could capture their work hours, register their purchases in the cafeteria, etc.
• Always looked for Human Centered Design approach and usability test to be applied in all the digital projects also promoted to use always the Web Content Accessibility Guidelines (WCAG) from World Wide Web Consortium (W3C).

Environment: Axure RP, Sketch, Balsamiq, InVision, Trello, HTML5, CSS3, jQuery, Adobe Creative Suite (Photoshop, Illustrator).

Senior UX Designer / Front- End Developer

Confidential

Responsibilities:

• Created wireframes, low and high-fidelity mock-ups for web and mobile apps.
• Developed UI layout and front-end programming for the website project that matched requirements using handwritten HTML5, CSS3, and Jquery.
• Developed responsive web pages using Bootstrap.
• Implemented various forms validations and implemented custom validation controls with Angular JS and Jquery.
• Defined information architectures (IA) based applying the Web standards, accessibility and usability Guidelines.
• Used AJAX and JSON to make asynchronous calls to the project server to fetch data on the fly.
• Applied Jquery scripts for basic animation and end user screen customization purposes.
• Handling cross-browser/platform compatibility issues (Chrome, Opera, Firefox, and Safari) on both Windows and Mac.
• Worked with Git Lab and GIT makes projects more organized while preventing data loss when changes are made to source code.
• Used IntelliJ IDEA to write the code and the terminal for the GIT commands.
• Collaborated with development team in different projects at the same time.
• QA for testing at every sprint of the projects.
• Brand style guide for the entire project.
• Performed usability tests assigning specific and detailed user tasks to company recruiters.

Environment: HTML5, CSS3, GitLab, Git, IntelliJ IDEA, Terminal (OS X), JavaScript, Jquery, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier, After Effects).

Senior UX / Web Designer

Confidential

Responsibilities:

• Sketches, Wireframes, Mock-ups for different clients.
• Usability principles in the design for websites.
• Designed user flows for websites.
• Updated different websites using code or CMS such as Word Press and Joomla.
• Designed banners.
• Design and developed Emails using the inline cascading style sheet.
• Brand style guide for the entire projects.
• Once development was underway, made adjustments to Mock-ups as necessary to address problems encountered by developers. A few weeks (or sometimes days) before "golive" dates, performed detailed quality reviews of the developed apps to ensure fidelity to Mock-ups.
• Gathered user data through methods such as analytics reporting, task analysis, and participatory design techniques and utilized that data to drive design decisions and also implemented HCD and UCD, user journey maps.
• Produced style guides and web interactions specification sheets for developers.
• Organize, tailor, and moderated local and virtual user testing sessions based on personas and use cases.
• Prototyped visual design concepts, designed icons, and provided the solution for a new navigation system, resulting in a better user experience.
• Defined information architecture and interaction design for several complex web and mobile applications using page/user flows, site maps, and interactive wireframes created in Illustrator.
• Conveyed design concepts and deliverables to business partners through in remote presentations as well as through detailed and easily understood documentation.
• Presented design and user test findings to internal team as well as clients and senior management.
• Conduct and analysed UX research at scale using online tools such as A/B testing and web analytics.

Environment: HTML5, CSS3, Joomla, Word Press, Final Cut, Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Premier, After Effects)

UX/UI Designer

Confidential

Responsibilities:

• Designed new website for the magazine going from sketch, wireframes, mock-ups to full implementation.
• Responsible for migrating database of the website from a server to a new one.
• Responsible for the stream of the magazine's events such as “Musclemania México”
• Create and video edited from bodybuilding events of the magazine as well as interviews with the athletes for the magazine YouTube channel
• Responsible for control paid advertising of the magazine in Google Ads and Facebook Ads
• Responsible for selecting the photos of the athletes that were going to be published in the additional section of the digital magazine
• As a webmaster, I had to upload content frequently to the website such as articles, interviews, photo galleries, etc.
• As Facebook and Twitter community manager it was my job to publish content in the social networks as well as create different dynamics for people to participate commenting the posts
• Administered the online store of the website where the digital magazines were sold
• Used Adobe InDesign designed some sections for the printed magazine
• Designed Email templates in HTML5, CSS3.

Environment: HTML5, CSS3, Joomla, Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Premier, After Effects, Audition)

UX/UI Designer

Confidential

Responsibilities:

• Designed Mock-ups and wireframes for website layout.
• Designed Email templates in HTML5, CSS3, and Bootstrap.
• Designed In-house collaterals following branding guidelines, print media including brochure, newsletter, and flyers.
• Install and administered Word Press
• Periodic upload of content to the website
• Created web banner advertisement, micro websites for different campaigns event, icons and logos etc.
• Conversant in digital branding, marketing, and strategies for web and print-based production, including responsive website redesign, with the creation of the web banner advertisement, micro websites for different campaign’s event, icons and logos etc.

Environment: HTML5, CSS3, Bootstrap, Word Press, Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign)