OBJECTIVE:

Opportunity to both challenge and showcase natural talents and skills as an artist. Seeking long - term stability with room for advancement.

SUMMARY:

• An accomplished creative and technical professional with over 20 years in the industry and a unique combination of UX / UI design / development, photography, graphic / visual design, and IT programming skills.
• Possess a demonstrated ability to give organizations a competitive edge by building comprehensive front and back - end architecture, including branding efforts, database development, and social media / web strategy.
• Acknowledged for exceeding expectations by applying keen attention to detail and producing superior high-quality imagery and design while still maintaining standard agile methodology.
• Expertise in intercultural design infused within an abundance of creative endeavors.
• Strong knowledge in all facets of design with over 15 years of abroad work in Asia and Europe.
• Highly adaptable team player with experience in coordinating objectives with clients and design teams to create fresh, logical, readable, and seamless UI & UX solutions.

EXPERTISE AREA:

• Web UI/UX Design
• Visual Collateral
• Brand Development
• IT Infrastructure Design
• Marketing Strategy Design
• Ecommerce
• Project Management
• Team Leadership
• Revenue Generation
• Unit Testing
• Graphic Design
• Photography
• Japanese Fluency

TECHNICAL COMPETENCIES:

Tools: HTML 5.0, CSS 3.0, SASS, LESS, JavaScript, jQuery, Angular, PHP, MySQL, Unix, Linux, Centos, WHM, cPanel, UXPin, Optimizely, Grid & Layout, Bootstrap, E-Commerce Platform, Analytics, Responsive Design, Git / GitHub, AWS, CMS (Content Management System), WordPress, Joomla, WooCommerce, OpenCart, Magento, Shopify, VirtueMart, BigCommerce, Shipping Easy, ChannelAdvisor, Sellbrite.

Software: Photoshop, Adobe CQ / AEM, Adobe XD, Sketch, Balsamiq, OmniGraffle, Visio, Axure, Visual Website Optimizer, Fireworks, Capture One, Illustrator, InDesign, Dreamweaver, BBEdit, Espresso, MAMP Pro, After Effects, Logic Pro, Final Cut Pro, Word, Excel, PowerPoint, Xcode, Swift, Apple Terminal.

Skills: Google Analytics, SEO, iOS & Android Web Sites, UI/UX (User Interface & User Experience Design), Wireframing, Prototyping, A/B Testing (split testing), Agile Methodology, Scrum Management, Analytics, Competitive analysis, User interviews, Usability testing, Remote testing, Surveys, Scenarios, Sitemapping, Heuristic evaluation, Diagramming, Concept modeling, Card sorting, Personalization, Information architecture, Stakeholder interviews, Personas, Create device-aware content, Storyboards, Design principles, API development and management, Web Design & Front-end/Back-end Development, Photography, Photo Editing & Manipulation Skills, Digital ­­­­Editing, Photo Composition, Typography, Video Production / Video Editing, E-Commerce Platform, Color theory knowledge, WordPress Expert, Channels Master for Walmart, Ebay, Amazon, Rakuten, Sears, Jet.com.

CAREER PROGRESSION:

Confidential, Irving, TX

Lead UX Designer / Architect

Responsibilities:

• Product concept, design, wireframing, and prototyping.
• Influence product, design, and engineering executives through storytelling and analytics.
• Present a broad set of potential designs for every R&D project.
• Design and development of new systems for clients, including internal projects.
• Lead UX efforts per project, driving discussion and activities, while participating in delivery, planning and coordination efforts.
• Leverage, foster and extend the use of established UX techniques and deliverables.
• Serve as a subject matter expert and thought leader on user experience design for new ideas and bringing them to life.
• Empathizing with the needs and behaviors of the customers and the business, and how to solve for them through design.
• Partners with product management and leaders to develop UX design visions for new innovations of the next generation of mobile applications.

Confidential, Carrollton, TX

Lead UX Designer / Architect

Responsibilities:

• Collaborate with Product Management and Engineering to define and implement innovative solutions for the product direction, visuals and experience for the mobile app.
• Investigate and gather requirements directly from users and stakeholders through interviews, workshops, and other forums to give the best possible experience for the users.
• Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks.
• Create and build mockups, storyboards, wireframes, comps and interactive prototypes for solutions and apps used on web and mobile design platforms.
• Produce original graphic assets such as icons, buttons, banners, animations, etc., including marketing and other promotional assets as needed.
• Establish and promote design guidelines, best practices and overall standards in UX across the company.
• Prepare and present rough drafts to internal teams, key stakeholders and investors to build the company footprint and advance further in the production of the mobile app.

Confidential, Dallas, TX

Principal UX / UI Design Architect

Responsibilities:

• Own and drive complex technical projects from the planning stage through to execution.
• Design and implement new user-facing features and functionality on all platforms including web, mobile and tablet apps.
• Write client-side code for web-based applications, create fast, easy-to-use, high volume production applications.
• Build the libraries and frameworks that support large, complex web applications that will be utilized across an entire application suite with a focus on scalability and usability.
• Define and enforce the standards and best practices for the rest of the development organization to follow, with a focus on UI/UX patterns.
• Collaborate with a team of middleware architects to set specifications for and help deliver an enterprise class solution with a world class User experience.
• Work with a team of software architects to create testable components that are well documented and easy for others to build, debug, test and consume.
• Help navigate technical challenges such as cross browser compatibility, networking/deployment challenges in understandable and reusable ways, while also identifying and automating tasks.

Confidential, Plano, TX

UX Visual Design Architect

Responsibilities:

• Continually evolving user-centric design expertise and industry recognized usability concepts and best practices.
• Responsible for production of user interface deliverables including concept demos, site maps, flows and wireframes that clearly represent the on-screen user experience for Erica.
• Expertise in User Experience, UI development, web and mobile design and usability principles.
• Creation of all wireframes, user flows and content matrix deliverables in Sketch, Axure, Excel, Framer and After Effects, while also using Photoshop and Illustrator for detailed or customized additions to wires.
• Staying on top of the Agile team's workflow with the use of Rally and Sharepoint.
• Responsibilities in this role include: supporting the overall User Experience discipline within the organization, performing industry analysis on web user behavior, engaging with business partners in the requirements phase of the project life cycle to review and improve screen design and flow, performing analysis on user behavior across the sites, and collaborating with technology in designing new user interface elements or solutions to solve existing problems and address future opportunities.

Confidential, Dallas, TX

Web UI Designer & Marketing Manager

Responsibilities:

• Guided all programming/server development and maintenance, building solid infrastructure from the ground up.
• Planned and conducted usability tests, advised on layout and navigation design for all aspects of site research and development with real-time Sketch previews, trained staff where help was needed in the completion of all projects.
• Used Angular JS as the development framework to build a single-page application.
• Achieved creativity and efficiency goals by creating in-house photo studio, training staff (including contractors and freelancers) to shoot products, and managing image editing/uploading for 4K+ photos across channels.
• Slashed costs by more than $7K per month by creating action scripts, smart layers, and templates in Photoshop for all staff, freelancers, and outsourcing agencies to use. Positioned business to earn million-dollar status by using marketing objectives and strategies, social media and SEO.
• Boosted SEO by creating a multitude of responsive ecommerce sites in several key categories and managed dedicated server for all domains and sites, while directing traffic to the main site.

Confidential

Web Designer / Developer

Responsibilities:

• Participated in building responsive UI Designs in Sketch based on the Twitter Bootstrap platform.
• Managed daily model scheduling for booking, castings, travel, budgets, negotiations and other details.
• Administered global castings to ensure top-quality models for review by Senior Art and Creative Directors.

Confidential

IT Server Administrator & UI / UX Designer / Developer

Responsibilities:

• Led user experience strategy, user research, information architecture, interaction design and usability testing for desktop and mobile (web & native) B2B and B2C products and services for all clients across multiple industries.
• Delivered high quality design mockups in Sketch while also delivering, sitemaps, user flows, wireframes, and prototypes to each hosted client.
• Planned, constructed and iterated upon a contacts management single-page application and custom REST API using AngularJS.
• Prevented loss by creating customer internal web applications that integrated with databases to facilitate recovery of information by programmers.
• Improved system performance, functionality, and productivity by writing programs, scripts, and procedures that automated tasks.

Confidential

UI & UX Designer / Developer

Responsibilities:

• Led interaction design on a responsive website redesign and mobile app project, and partnered on multiple other web projects with a team of interaction designers.
• Drove user research and synthesis on multiple projects: created personas and scenarios, ecosystem diagrams, and task flows; led a affinity diagramming sessions, created Sketch documents, wireframes and clickable prototypes for testing, managed remote and in-person test sessions.
• Worked in both agile (preferred) and waterfall processes to bring products from concept and testing through QA and launch, while collaborating extensively with interdisciplinary teams.
• Built client web presences from the ground up, optimizing user experience, prioritizing brand consistency, optimal speed/performance, and traffic generation through SEO.
• Embraced clients’ responsive user interface design needs by writing cross-browser/platform-compliant programs using XHTML, HTML5, PHP, CSS3 and JavaScript.

Confidential

Senior Graphic Designer

Responsibilities:

• Developed magazine covers, corporate materials, product packages, websites, advertisements, and logos.
• Rebranded corporate clients by redesigning color schemes, logos, and brand elements.
• Designed apps and website user interfaces in alignment with corporate design goals.