UX Designer and Digital Marketing Specialist Resume

SUMMARY:

I discover creative solutions to user problems.
My goal is to entice and enchant users through the use of engaging design and content to give them the best experience and meet their needs at every touchpoint.

SKILLS:

EXPERIENCE:

UX Designer and Digital Marketing Specialist

Confidential

Responsibilities:

Collaborate with SMBs in developing strategies to differentiate their business from competitors
Use empathy to understand user goals and pain points
Develop user personas, user stories, and usage scenarios
Conduct research to identify and resolve flaws and develop new ideas to improve user experience
Write content for web pages, landing pages, and products that form an emotional connection with users
Design user focused websites with intuitive navigation to drive engagement and improve the customer/business relationship
Create wireframes, site architecture, sketches, and prototypes
Employ an agile design process to develop, test and integrate new design concepts and interfaces

Product Designer & Owner

Confidential

Responsibilities:

Created and developed a successful niche product for horses
Developed branding and design to differentiate product
Managed product lifecycle from inception to maturity
Sold B2C and B2B through website, advertising and marketing
Supervised four sales reps in establishing brand in retail stores
Developed and tested new products based on customer feedback and research
Ensured products met or exceeded customer expectations and achieved a 75% customer retention rate