SUMMARY

With over 12+ years in the industry, my expertise and passion is in helping companies and artists connect more effectively with customers and fans through thoughtful experience design and brand strategy.

AREAS OF EXPERTISE

• Product Management
• Brand Strategy
• User Interface Design (UI)
• Content and Brand Strategy
• User Experience Design (UX)
• Visual Design
• Interaction Design (IX)
• Information Architecture
• Sketching
• Prototyping
• Wire - framing
• Business Strategy
• Mobile Product Design
• Mobile Strategy
• Product Design
• Navigation & User flows
• Rapid Prototyping
• Visual Site-mapping
• Customer Journeys
• Wireframing
• AR & VR Design

TECHNICAL SKILLS

• Axure RP
• Omnigraffle
• Sketch
• InVision App
• Photoshop
• Illustrator
• XD
• After Effects
• Audition
• Premiere
• Edge Animate
• Principle
• Pixate
• FramerJS
• Dreamweaver
• Zeplin
• InDesign
• Powerpoint
• Keynote
• Trello
• JIRA
• Teamwork
• Visio sketch pads whiteboards and stickies (lots of 'em)

PROFESSIONAL EXPERIENCE

Confidential, Santa Monica, CA

Lead Experience Designer

Responsibilities:

Established UX best practices and branding baseline for the creative team. Work closely with the Creative Director to define project roadmaps with clients and stakeholders. Lead UX audits and pitch recommendations for new clients. Lead the UX strategy and effort on all client projects, and provide any necessary UX and creative assets for the development team to work with. Create wireframes and interactive prototypes to share with the client and help propose design and product feature options.

Confidential

Founder / Director of User Experience

Responsibilities:

Provide complete website and mobile solutions for small to medium businesses and organizations. Handle website redesigns and brand strengthening. Distill complex business problems and propose simple, elegant user experiences that work across all digital touch points. Recommend and develop dynamic user interfaces and interaction design strategies. Work collaboratively with developers and product owners to design meaningful experiences for the customer.

Confidential, El Segundo, CA

Senior UX Designer

Responsibilities:

Collaborated with internal innovation team to ideate and present new concepts via prototyping, user experience design & testing. Engaged and interacted with the customer earlier in the ideation phase to get more useful quantitative and qualitative feedback that would inform the customer-facing product or service roadmap. Created designs to be tested and evaluated with third party research and testing services to recruit testers and capture targeted feedback on designs and concepts for both web based and OTT and/or TV-based interfaces for Apple TV and Roku.

Confidential, Los Angeles, CA

UX Manager / Product Designer

Responsibilities:

Worked closely with executive team and stakeholders to define project requirements and roadmap. Provided design documentation and feature design and UX for the development team to reference. Managed UX research, UI designs, creative assets and creative direction for products keeping in mind responsive and adaptive requirements and target audience. Collaborated with development team to implement designs. Staged design documentation and product feature set for the development team to reference. Defined brand style guide incorporating best practices and centralized creative assets. Brought consistency and cohesiveness to the user interface and experiences across all products. Setup, captured and tracked both quantitative and qualitative analytics and user feedback to inform product enhancements.

Confidential, Pasadena, CA

Senior UX/UI Designer

Responsibilities:

Produced UI designs, creative assets and creative direction for digital products. Lead creative and content strategy for iOS & Android mobile app as well as public website redesign. Worked directly with product manager to sync up with and drive development requirements. Collaborated with development team to execute and support product features in an agile environment. Created and managed a standardized process and central repository for creative asset share. Defined UX strategy based on user and business requirements and constraints. Participated in all phases of the product life cycle, including product ideation and definition, UX documentation, UI design, and user research and testing. Created design documentation, site-maps, information architecture, user flows, high fidelity prototypes, and wireframes that clearly define the architecture and functionality of the product.

Confidential, Los Angeles, CA

Senior Experience Designer

Responsibilities:

Collaborated with product teams to define and translate client requirements, discuss content strategy via card sorting and visual site mapping exercises. Provided interaction design and prototypes via wireframes and lo-fi mockups for internal team to reference. Provided lead experience design input and best practices to guide projects, and worked closely with both design and development teams to complete projects. Updated UX documentation for core clients .

Confidential. Los Angeles, CA

Co-founder / Musician / Creative Director

Responsibilities:

Lead creative strategy for projects. Managed and nurtured client relationships. Lead the marketing and promotions of the studio to bring in new clients. Additionally, wrote, recorded, performed and produced music and sonic experiences for film, gaming and television. This also included music production, voice over and production, music performance, sound design, artist brand strategy, and music lessons.

Confidential, Sherman Oaks, CA

Innovation Visual Designer

Responsibilities:

Designed branded mobile and web experiences leveraging original music and video content for our clients to more effectively connect with their customers. Managed and designed our innovation products. Prototyped new product ideas to pitch to clients and to provide direction for the development team following an agile development methodology. Provided content strategy, UI design direction, and user experience design for all innovation products and demos.

Confidential, Los Angeles, CA

Co-Founder / Director of UX

Responsibilities:

As the CTO and Director of Design, I managed the design and development of our core product from concept to beta launch. I also designed and implemented the teaser flash site that collected over 7000 potential beta visitors. Managed the off-shore development team and provided the information architecture and user interface design including wireframes, graphic mockups, and xhtml coding for the website. Lead the social media marketing initiatives and strategy as well as overall marketing and promotions for the business.

Confidential, New York, NY

Senior Web Designer

Responsibilities:

Project managed and lead design on the redesign of the company’s public website. Lead user interface and web interaction designer handling all design projects including internet web sites for company divisions, intranet web sites throughout company, product demos, graphic design, rich internet application development and application training and support. Customized project solutions for internal departments and successfully integrated new product & service offerings into company websites.

Confidential, New York, NYC

Lead Tech Producer

Responsibilities:

Lead the user interface design for all web projects involving ESPN360 and maintained and updated existing product website. Designed user interface for the first iteration of the video platform. Designed product website and promotional and marketing creatives to promote product and increase exposure and usage. Developed product demo to assist sales and marketing team in showcasing the product to clients and potential customers. Lead user testing groups to evaluate beta features.

Confidential, New York, NY

Technical Creative Director

Responsibilities:

Lead a team of six in a site redesign and implementation. Developed and demonstrated multimedia music based prototypes (online branded radios) for product promotion on client sites. Designed prototypes based on specification of site presentation, behavior and functionality. Worked with ASP, PHP, XML and Flash to build a front-end communicating with SQLserver and mySQL backend databases. Reviewed, tested and recommended solutions for all new web presentation and interaction concepts. Consulted with web designers and application developers to drive usability and organization understanding. Integrated and designed HTML frameworks with dynamic ASP templates and flash applications to deliver multimedia end products and streaming music players. Setup tracking mechanism using ASP technology which allowed statistical analysis of each product and/or promotional piece designed for the client.