SUMMARY

• A forward thinking and results driven marketing executive, I have over 20 years of experience developing and delivering highly effective B2B and B2C web, mobile, social, and integrated omnichannel campaigns.
• A hands - on and dynamic leader who bridges the gap between marketing creativity and technological effectiveness, I have an extensive history of driving revenue growth, expanding market share, and increasing customer retention and engagement.

TECHNICAL SKILLS

• LANGUAGES: HTML5, PHP, CFML, ASP.NET, CSS/SCSS, XML, JavaScript, JQuery, AJAX, Cocoa, Objective - C, Twig/Mustache syntax
• CMS/ENVIRONMENTS/SERVICES: Craft, WordPress, Drupal, MySQL, SQL Server, HTTPS (IIS, Apache), SSH, SMTP
• MARKETING & PRODUCT MANAGEMENT PLATFORMS: Kapost, Marketo, Salesforce, Curata, Hootsuite, Wrike, Slack, AdRoll, Clearbit, GoToWebinar, Adobe Experience Manager
• MOBILE/WEB DEVELOPMENT: Animate CC, OmniGraffle, Axure RP, Visio, Xcode, Swift, Android Studio, Git
• DIGITAL DESIGN & MOTION: Photoshop, Illustrator, After Effects, InDesign, Sketch, Final Cut Pro, Motion, Cinema 4D, Autodesk Maya, Brightcove
• WEB ANALYTICS & REPORTING: Google Analytics Premium and Mobile SDK, AdWords, DoubleClick, Tag Manager, Search Console, SEMRush, MOZ, Crazyegg, WebTrends, Adobe Analytics, Quantcast, comScore, OpinionLab, Usabilla

PROFESSIONAL EXPERIENCE

Confidential, Asbury, NJ

Principal Consultant

Responsibilities:

• Delivering award winning online, mobile, and interactive solutions for clients such as Microsoft, ADP, Aon, AT&T, IEEE, and Plante Moran. Involved in all aspects of brand and project development from blue-sky ideation and conception, 20K foot vision, project planning through to fruition-including actionable digital strategy, content models, user task flows, live prototypes, customer journeys, UI specifications, usability guidance, creative direction, and front-end development.
• Providing user experience strategy along with design/development services to establish a new best-in-class digital presence for a Midwestern packaging company, focusing on the key goals of increasing qualified leads and creating favorable perceptions. Establishing a core design system, maximizing usability and interaction, disseminating meaningful content, and evaluating/recommending/implementing a flexible, easy-to-update CMS.
• Coordinated and led the design, development, and rolling usability testing for Confidential 's contact center application, enhancing the user experience and customer satisfaction by unifying multiple apps and tools into one platform. After 6 months the average handling time decreased by 32%, while first call resolution improved by 28%.
• Oversaw all digital creative strategy and development for myIEEE, IEEE's personalized portal for 400,000+ members across 160 countries. Helped transition a 125-year old organization into an internet-based membership experience, consolidating 50+ web sites and legacy-system databases, resulting in 83% utilization rate annually.
• Led the interactive direction, branding, display advertising, and front-end development for IEEE.tv, an internet-based television network (Webby Award Official Honoree).
• Conceptualized, designed, and developed the Microsoft Small Business Accounting (SBA) microsite, including the interactive learning tool that was distributed with selected copies of Microsoft Office.
• Assisted Consumer Guide in segmenting its audience by developing an engagement index that systematically identified key visitors, moved them toward making enhancement decisions that would have the greatest impact, and brought clearer context to its existing set of metrics.

Confidential, New York, NY

Director, Digital Marketing & Technology

Responsibilities:

• Responsible for all aspects of Canon's content and digital marketing programs, including but not limited to PPC, SEO, display advertising, display re-targeting, qualitative & quantitative research, social, video marketing, creative development, user experience, and customer journey mapping with funnel and remarketing strategy. Created and executed omnichannel strategies for customer acquisition and lead nurturing to connect with target audiences. Reporting to the CMO, I focused on achieving continuous, improved marketing performance.
• Initiated investment in new technologies and re-alignment of our marketing model to more effectively engage users at every digital touchpoint in the customer experience lifecycle.
• Developed/implemented a marketing technology stack consisting of 20+ SaaS solutions, including services focusing on multi-channel publishing, social media management, content curation, marketing automation, and customer insight.
• Led a qualitative and quantitative data-driven 14-month website redesign and replatforming project t hat completely restructured the technological ecosystem. Built on a "Show, Don't Tell" methodology, the content-driven experience with compelling narrative and useful/logical design maximized usability, interaction, and engagement across all screens and devices.
• Ignited social media effectiveness 47% by creating a centralized social media strategy, eliminating silos and introducing uniform communications.

Confidential, Chicago, IL

Principal Consultant

Responsibilities:

• Directed the user-centered design process for a next-generation Vehicle Ordering & Tracking System, Avis' core application for purchasing, operating, and disposing Avis' fleet of 500,000 vehicles in over 10,000 worldwide locations.
• Defined/delivered the mobile strategy surrounding the integration of Google Wallet into Avis' existing loyalty system.
• Advised and guided AIG Insurance's new enrollment process, utilizing modern responsive web design techniques, HTML5, and CSS3 for a flexible, device-independent user interface.
• Established the inclusion of user-centered design (UCD) methods and techniques (e.g. user personas, journey maps, wireframes, pattern libraries, UI prototypes) into the product management and agile development lifecycles.

Confidential, Piscataway, NJ

Principal Consultant

Responsibilities:

• Initiated architecture redesign of Century21.com t o be SEO and W3C compliant, resulting in the addition of over 650K site pages indexed by Google (1,500% increase) and achieving 65% YOY organic growth.
• Led team to develop first C21 Real Estate app from concept to launch including scope, design, development, product roadmap, and go-to-market strategy. Generated over 1.2M iOS/Android app downloads within the first 3 months of launch, producing 850K monthly sessions with a 2.4% conversion rate.
• Developed new HTML5 Mobile Web Framework in preparation for Century 21's televised Super Bowl commercial, which needed to support the projected 1830% spike in activity (approx. 2M visitors) expected on game day.
• Effectively increased mobile web traffic 260% in one year, improving conversion rate 320%.
• Boosted overall visitor traffic 40% YOY, significantly outpacing the 4% industry growth rate.
• Reduced online media CPL by 62% and increased lead volume 85.6% YOY, even in a down market.
• Decreased bounce rate over a 6-month period by 82% and improved local landing page conversions by 46%.
• Participated as a key member of Realogy's Analytical CoE leadership team.
• Earned numerous industry awards including best SEM campaign from OMMA, best display advertisement in the real estate vertical from IAC, and the WebAward for Outstanding Website from the Web Marketing Association.
• Received the REACH Award (Recognition of Excellence & Achievement) for the successful launch of C21 Communities, the industry's first real estate brand social networking platform for brokers and agents.
• Relationship owner of external vendors including Razorfish, HUGE, McGarryBowen, McCann Erickson, and Mullen.
• Worked closely with our major brand partners — MediaCom, Wall Street Journal, Zillow, Microsoft (Bing), and Google.
• Managed $20M+ interactive marketing budget.

Confidential, Piscataway, NJ

Lead Architect, Digital Strategy and Development

Responsibilities:

• Participated on the UX team that developed the mandatory guidelines and templates for all Confidential Groups and Regions (over 880 subsidiaries worldwide), defining how the various design and technical elements should be used.
• Led the launch of mySiemens B2B using the .NET framework, which became the model for Confidential sister companies' sites and was implemented worldwide in 2009.
• Developed a custom, proprietary PHP automated training event registration application that saved the Marketing Event Group over $300K during the first year alone.
• Launched a new health care provider locator using Google Maps API, ColdFusion, and Flex. Tightly integrated with our e-Business and CRM systems, this lead generation tool generated over $1.3M/year in net revenue.
• Designed and initiated an Adobe Flex map application highlighting a Confidential /Disney alliance hearing awareness tour.
• Led the strategy/execution of the first Confidential B2B website, generating $85M+ in revenue within the first year alone.
• Negotiated license agreement with MapQuest to become one of its pioneering business customers to integrate mapping and routing capabilities into our B2B platform via its Enterprise Server.
• Initiated, implemented, and administered the company's first email marketing campaign platform, producing over $900K/year based on lead conversion rates and revenue generation.
• Created the ClickHear Web Hosting platform, allowing over 2000 customers to build and promote their own websites for their practices. This initiative generated over $480K in annual revenue based on subscription cost and advertising.
• Installed, configured, and designed the company's first UNIX web server and website.
• Created and developed the first global QA Website—used by managers worldwide to view group activity, share process concerns, download documents/updates, and participate in problem resolution within a discussion forum.