SUMMARY

• Creative, performance - driven client centric and marketing leader with a strong record of results using complex technology solutions and services. Successfully drives rapid revenue growth, identifying and penetrating target markets, designing marketing strategy, and gaining a decisive advantage against the competition.
• Versatile professional with strong organizational, operational, relationship management, financial analysis qualifications and a successful track record with start-up and established companies.
• Entrepreneurial experience elicits a unique competitive advantage. Possesses a think-out-of-the-box and positive mental attitude producing creative and innovative solutions to solve complex business and organizational problems.
• Initiated, developed, implemented complete website and graphic redesign of marketing materials, resulting in improved company branding, on-line presence, user experience and user engagement.
• Designed and implemented Customer Relationship Management Systems (CRM) and manipulated relational database data allowing for data integration, market segmentation, queries for marketing reports, resulting in greater customer and prospect communications for more effective marketing campaigns and sales of products and services.
• Created and implemented operational systems including database management, network connectivity, email administration and organizational training programs resulting in increased workflow management and user productivity. Designed, managed and maintained small office computer network systems including computer hardware upgrades and computer software updates and service packs.
• Developed long-term strategic marketing plans and implemented online marketing techniques to create highly effective website silo structures for search engine optimization (SEO), content marketing and social media marketing campaigns.
• Consistently increased company revenues for start-up offices, and established firms by generating leads, telemarketing and integrating online and off-line marketing methods resulting in longer website user engagement, higher opt-in rates, webinar sign-ups, product upgrades and new products and services sales.

TECHNICAL SKILLS

• Website Development: Webmaster, Content Management Systems, Content Writer, Mobile, HTML, WordPress Content Management System (CMS), Search Engine Optimization (SEO), RSS Feeds, Silo Themed Websites.
• Online Marketing: Content Syndication, Social Bookmarking, Podcast Syndication, Social Media Syndication, Keyword Targeted Content Creation, Content Spinning, Article Syndication, Video Creation, Video Syndication, Text to Video Conversion.
• Competitive Intelligence: Keyword Research, Niche Research, Demographic Research, Keyword Profit Analysis, Market Analysis, Social Media Conversation Analysis.
• Software Suites: Maximizer Enterprise CRM, Goldmine CRM, ACT Contact Manager, Adobe Acrobat Professional, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Access, Camtasia Video Creation and Editing Suite.

PROFESSIONAL SKILLS

Inside Sales Representative - Water Heater Specialist

Confidential, Plainfield, IL

Responsibilities:

• Represent DRF as the authorized service provider for Home Depot in water heaters, plumbing, irrigation and electrical for residential and commercial properties in Illinois, Indiana, and Michigan.
• Provide water heater consultation to residential consumers via telephone and process sales orders using Saleslogix CRM system in a call center environment.
• Make outbound calls to prospects from Home Depot instore and 800 number call center leads.
• Manage prospect follow-ups using Saleslogix and Microsoft Excel spreadsheet tracker.

Licensed Insurance Agent

Confidential, Chicago, IL

Responsibilities:

• Licensed insurance agent for multiple states providing health insurance product presentations via telephone consultation in a call center environment.
• Participated in Medicare Annual Enrollment Process by enrolling over 300 Medicare beneficiaries into various Medicare Advantage Plans, Medicare Supplement Plans and Dental and Vision Ancillary Products.
• Providing product advice, selection and enrollments into the various health insurance products compliant with the Affordable Care Act Law.

Marketing Director/Sales Director

Confidential, Daren, IL

Responsibilities:

• Initiated and implemented the development, re-design and production of marketing materials: brochures, stationery, business cards, website, trade show booth display and company logo resulted in client awareness of software module offerings.
• Built a customer contact database using Maximizer Enterprise Contact Management System.
• Cleaned up multiple spread sheet data files containing mailing lists, client maintenance lists, contact lists and prospect lists. Imported, merged and mapped all the data fields from Microsoft Excel spreadsheets and CSV files into Maximizer.
• Programmed and setup custom database fields to categorize and record the product mix for user-client school districts. Utilized the CRM system to manage client communications and follow ups, prospecting calls, and work schedule. Used data gathered from the on-line forms to create personalized meeting confirmation letters and emails, meeting handout materials and name badges using ODBC data merge functions in Microsoft Excel resulted in more effective and streamlined client communications.

Account Manager

Confidential, Chicago, IL

Responsibilities:

• Key relationship manager with full responsibility for prospecting needs analysis, sales presentations, price negotiations and closing for Chicago area.
• Operated territory autonomously, developing strategies to increase account base, improve profitability, and build retention.
• Launched start-up of new office while simultaneously building sales; developed over 2,000 small to medium sized architectural and engineering prospects within first two quarters.
• Developed email marketing templates using Goldmine CRM Software: to communicate product features and benefits, promote webcast seminars, distribute scheduled drip marketing follow ups; distribute interactive on-line presentations to prospective clients and to respond to specific communication requested by prospects and clients.
• Prospected for clients through cold calling, seminars, association meetings, trade shows and on-site demonstrations with a Software Application Engineer.
• Developed client relationship by using the selling techniques provided by the Sandler Selling System and Value Selling System through the Value Vision Company.
• Created, wrote and integrated marketing copy provided by Autodesk for email marketing campaigns.
• Acquired complex product knowledge of Autodesk product line: AutoCAD, Architectural Desktop, Building Systems, Revit Building, Revit Structure, Civil 3D, Land Desktop, Map 3D, Viz, and 3ds Max.
• Secured several key clients resulting in more than $400,000 in new account business within 5 months of operation.

Financial Advisor/Operations Manager

Confidential, Northfield, IL

Responsibilities:

• Led operational functions and agency management for family owned financial services firm that consistently managed investment portfolio with assets of $8M - $10M, and consistently delivered loan volume from $7M to $11M in loans to correspondent lenders.
• Conducted financial education seminars and workshops using multimedia, MS PowerPoint presentation, video and interactive audience participation.
• D eveloped and implemented database management system using Lotus Approach, Goldmine and Microsoft Access software programs.
• Responsible for preparing company financial statements, tracking daily operating expenses and assuring compliance to State regulations pertaining to Mortgage Brokers.
• Responsible for strategic marketing development and implementation.
• Responsible for computer systems administration including: hardware repair, hardware maintenance, software installations, data backups and software updates.