Sr. Digital Analytics Consultant Resume NJ - Hire IT People

TECHNICAL SKILLS

Analytics Tools: Adobe Analytics, Google Analytics, IBM Digital Analytics (Unica, Coremetrics), WebTrends, IBM Tealeaf and Piwik

Testing & Targeting Tools: Adobe Target, Maxymiser, and Optimizely

Tag Management Solutions: Adobe ATM (1.0 + 2.0), DTM, Ensighten, BrightTag, Tealium and Google Tag Manager.

Web Languages: React.js, Node.js, ASP.net, ASP, HTML, JavaScript, JQuery, and XML.

PROFESSIONAL EXPERIENCE

Confidential, NJ

Sr. Digital Analytics Consultant

Responsibilities:

Lead all Interactive Marketing Web Analytics the interactive agency. This includes supporting clients such as NBA, Polo, Harley Davidson, and many more. Some specific client work listed below:
Rolled out Adobe Target via Adobe DTM, Adobe Launch, Adobe Analytics and Adobe Experience Manager on one.walmart.com which is Walmart’s intranet site accessed by 1.3 million employees and contractors.
Set up dynamic targeting via mbox parameters and pushed data to Target from DTM/Launch so that in real time based upon values exposed content could be served up to specific segments
Rolled out Recommendations via content targeting vs. product targeting as the intranet doesn’t have products but still was able to leverage

Sr. Digital Architect

Confidential

Responsibilities:

Integrated Adobe Analytics, Audience Manager, Target, AEM and Google Analytics into Google Cloud Platform for our third party vendors to have access to and utilize. This required gathering requirements, writing logic to join disparate data sets, leveraging BigQuery to marry Search Console data with analytics data (so keyword unavailable was cleaned up) and more.
Stood up Adobe Launch within SPA (Angular) framework across all brands
Integrated Magento into Adobe Experience Manager and Analytics for full end to end reporting around commerce

Strategic Implementation Consultant

Confidential

Responsibilities:

Created process for streamlining creation of all marketing tracking parameters (both on and off site). This helped line of business users better understand where their campaigns were coming from and how well it performed versus their other initiatives.
Lead role as Doubleclick engineer supporting all tagging/implementation, API work, Doubleclick to Google Campaign integration, Data Studio, etc.
Stood up Adobe Analytics tracking across all digital properties (web, mobile and connected devices). All tracking was done within both Ensighten for domestic sites/properties and Tealium + Adobe Launch for international sites/properties. All coding was handled by me.

Sr. Analytics Developer

Confidential

Responsibilities:

Primary point of contact for all web analytics and digital analytics tracking needs from client. Handled all tracking, tagging, reporting and analysis via Adobe Analytics and Adobe DTM/Launch.
Created data governance group within organization to make sure best practices were being adhered to. This resulted in less rework, less stakeholder questions and more confidence in the data being captured

Analytics + Optimization Developer

Confidential

Responsibilities:

Lead developer for all digital analytics tracking needs for client both domestically and internationally. This included meeting with stakeholders, gathering requirements, translating into KPIs and building out the code base to support the client’s needs.
Stood up Adobe Target, Adobe Experience Manager, developed CoE (center of excellence) and trained 250+ contractors and employees on the importance of testing and learning.

Lead Analytics + Optimization Consultant

Confidential

Responsibilities:

Tasked with leading analytics development for Epsilon’s clients. This included Anthem, CIT Group, GMC Financial, Toys R Us and several other Fortune 500 companies. Drove all development (analytics), strategy, reporting and analysis across the clients toolsets. These tools included Adobe Analytics, Google Analytics, IBM Digital Analytics and WebTrends.
Stood up their Optimization group leveraging Adobe Target. Built out test plan templates, optimization algorithms, as well as the reporting and analysis front end via Hadoop and Tableau (BI interface sitting on top of Hadoop).

Confidential, White Plains, PA

Director - Digital Analytics & Research

Responsibilities:

Developed analytics and optimization strategies to slow down losses in ROI during height of recession so that: (1) DRTV and DR Mail could remain active without any pauses or interruptions and (2) Conversions increased 30% from middle of funnel to lower funnel.
Tied together Omniture/Adobe Analytics to Coremetrics within a BI solution (Tableau). This enabled any user to be able to log into the database and not worry about how one reporting tool collected the information versus another. Everything was standardized and 98% accurate after the project was completed.
Created optimization campaigns that improved COA from $25 to $15 across PPC.
Ensured Doubleclick and all third party tagging was integrated into Tableau for 360 reporting