Summary

• Creative digital strategist and formally-trained senior Interactive/Print/UI Designer with a Masters' degree in Graphic/Communication Design. Extensive experience covers many industries such as publishing, telecommunications, consulting, pharmaceutical, dot.com, apparel, e-commerce retail, tactical military, travel tourism and agency settings. Creative problem solver with a keen ability to assimilate strategic business goals and translate those goals into imaginative and effective design solutions. Ability to focus on the task at hand yet has a clear understanding of the big picture and long-term issues. A passion for process improvement, and continually pushes for the support of innovative causes and initiatives. Additional strengths include advanced project management, problem solving, and organizational and time management skills. Proven ability to lead and multi-task in a fast-paced environment. Strong business acumen and professionalism, with solid communication skills both verbal and written, and the ability to interact with all levels of management. Extremely motivated, proactive, creative, professional, hands-on, and always a team player.

Specialties:

• - Masters' Degree in Graphic Design and Typography
• - Extensive experience with creative Visual Design for Interactive/Print/Mobile
• - Extensive User Experience design for transactional websites, e-commerce, and web-based applications
• - New Media Evangelist
• - Experience developing SEO strategies integrated with Social Media Marketing
• - Marketing Sales skills
• Development Applications: Dreamweaver, Bootstrap, Git, Wordpress
• Design Applications: Adobe Creative Suite PC Mac , Basalmiq
• Web Technologies: HTML5, CSS3, JavaScript, jQuery, W3C Standards, Google Analytics/Webmaster Tools
• Online Marketing Skills: SEO/SEM Optimization, Social Media Marketing, Email Marketing Campaign Development
• Business Productivity: Microsoft Office Outlook, Word, Excel, PowerPoint , Adobe Acrobat
• Operating Systems: Windows/PC, Macintosh, Unix

PROFESSIONAL EXPERIENCE

Current Position:

Interactive/Print/Mobile/UI/UX Designer

Confidential

• Provides UI/UX design IA visual design, wireframing, user flows storyboarding for web-based HRA application desktop, tablet mobile
• Successfully proposed to higher management the rebranding of PDHI based on current business objectives which included updates to all branding hallmarks, corporate logo, website redesign responsive design and updates to all offline collateral/materials technical manuals, marketing brochures, customer web application, demo site
• Hands-on HTML/CSS/Bootstrap development for website app, creative design development, design and production for all printed materials
• Design develop trade show marketing materials design assets trade show display panels, flyers, posters, print ads
• Initiated email marketing campaign to message all business segments: designed email marketing templates used with Constant Contact, monitor campaign stats open rates, click thru rate .
• Social Media Marketing: set up social media accounts, update regularly, generate content creation ideas, monitor stats
• Google Analytics/Adwords: manage account for pdhi, review stats, provide reports, make recommendations for updates to website SEO optimization, keyword purchases, content updates , designed and implemented remarketing campaign banners

Past Positions:

UI Design Consultant

Confidential

• Provided UI design expertise on web-based applications for fortune 500 clients
• Created html/css when required for rapid prototyping client demos
• Work remotely with global client teams
• Hands-on HTML/CSS development, creative design development
• Creative Visual Design/New Media Marketing Strategist Confidential
• Produced all visual design for online/offline initiatives, e.g., websites, e-mails, remarketing banners, mobile apps, business cards, logo design, blog, postcards, custom t-shirts, banners, stickers, patches, UX /UI design and wireframing for e-commerce website
• Managed all Social Media activities coordinated to support marketing initiatives develop new social media marketing strategies implement with team
• Supported SEO of all web properties made recommendations for enhancements
• Developed additional online/offline marketing initiatives to support business objectives
• Researched new technologies that will enhance the business goals or user experience for US Elite customers
• Managed all aspects of marketing for US Elite Gear including marketing e-mails, social media, developed new content and program promotion development.

UI Design Consultant -

Confidential

• Provided UI/UX design expertise for PCMH portal which is used by healthcare professionals to manage patients' medical history
• Developed web pages, utilized digital web assets and templates to support corporate objective of applying new look and feel to the PCMH portal
• Also provided print design expertise for additional internal projects
• Hands-on HTML/CSS development, creative design development
• Worked closely with project team business anaylsts, project managers, development team

UI Design Consultant -

Confidential

Project work

• Provided UI/UX design expertise for PAHub portal which is used by both patients/HCPs
• Hands-on HTML/CSS development, creative design development

UI Design Consultant -

Confidential

• Provided UI/UX design expertise for franchisee portal to assist franchise owners manage their hotels/business online
• Developed web pages, utilized digital web assets and templates to support corporate objective of applying new look and feel to the portal
• Hands-on HTML/CSS development, creative design development
• Worked closely with project team project managers, business analysts development team

Interactive Design

Consultant -

Confidential

Provided web design and development to support the production on Merck's new intranet portal

• Developed web pages, utilized digital web assets and templates to support corporate objective of applying new look and feel to the intranet site
• Provided print design expertise for additional projects
• Hands-on HTML/CSS development, creative design development

UI Design Consultant -

Confidential

• Provided web/UI design development to support company goals and objectives
• Developed branding guidelines, digital web assets and templates to support corporate objective of bringing consistency from a branding perspective to all product offerings
• Worked closely with UI team members to ensure deliverables are executed efficiently and with quality
• Hands-on HTML/CSS development and creative design development

Interactive/Print Design Consultant -

Confidential

• Provided interactive/print design expertise for online/offline marketing projects for Computer Associates CA
• Design and managed e-mail campaigns, banner ads, product packaging and product displays
• Worked closely with account team members to ensure deliverables are executed to the highest level of quality and on time
• Prepared prints projects for digital output/printing
• Hands-on HTML/CSS development, creative design development

Interactive Senior Art Director Consultant -

Confidential

• Provided Web design and project management expertise to support the pharmaceutical clients' marketing goals and objectives
• Designed and managed branded, unbranded, co-branded, Web sites, micro sites, e-mail campaigns, e-details, intranet Web sites, banner ads and Group DCA promotional ads self-promotion
• Worked closely with account team members to ensure deliverables are executed with the highest quality and on-time
• Prepared interactive projects for internal review process/FDA approval DDMAC
• Hands-on HTML/CSS development, creative design development

Senior Web Designer -

Confidential

• Provided Web design and project management expertise to support the brand team marketing goals and objectives
• Designed and managed branded, unbranded, co-branded, Web sites, micro sites, e-mail campaigns, intranet Web sites, internal communications and banner ads
• Integral part of extended brand team attended and participated in weekly team meetings, managed day-to-day activities with agencies of record, worked closely with offshore entities, freelancers and other outsourced resources - Responsible for developing project budgets and timeline
• Prepared Web sites for internal review process/FDA approval DDMAC
• Hands-on HTML/CSS development, creative design development

Web Project Manager Consultant -

Confidential

• Successfully launched the redesign of axert.com, ditropanxl.com, and elmiron.com. Managed high-profile product Web sites such as ortho-evra.com the patch , and thepill.com
• Provided Web project management expertise for pharmaceutical brands in support of the marketing goals and objectives
• Attended team meetings, coordinate with outside agencies and vendors worked closely with developers and briefed them on new projects
• Responsible for writing proposals and SOW documents developed budgets
• Prepared Web site materials for internal LMR Review/DDMAC submission
• Provided Web design and production support when needed

Senior Design Manager Consultant -

Confidential

• Provided hands-on design development and project management for both interactive and print projects
• Designed and developed branded, non-branded, intranet Web sites e-mail campaigns and internal applications
• Mentored and managed a team of five print/Web designers and developers briefed team on new projects
• Worked closely with brand team in support of the business and marketing objective
• Prepared interactive/print materials for LMR Review/DDMAC submission

Interactive/Print Design Consultant

Confidential

• Web site design and HTML development of an intranet site for Pfizer Inc. NYC worked on-site
• Web site design, software application design, corporate identity and brochure design and development for Polypaths LLC, NYC worked on-site
• Textbook design projects for RPK Editorial Services - clients include Pearson and Thompson Publishing

Web Design Production Manager -

Confidential

• Provided design development and project management for all Web site design and development projects
• Mentored and managed a team of five print/Web designers and developers
• Worked closely with account managers brief team on new projects
• Provided support of company marketing goals and objectives

Design Director -

Confidential

• Managed and mentored team of four Web designers/developers
• Provided the team with procedural initiatives
• Shared expertise, passion, and innovation with the team
• Worked side-by-side with Technical Team hands-on Web design and HTML production
• Worked closely with Project Managers/Product Managers/Marketing/Development to support business objectives

Interactive Art Director -

Confidential

• Managed creative team with consisted of three members - Constantly explored communication innovations that enhanced the client's business objectives
• Worked closely with the Producer to ensure all deliverables and deadlines were met within budget
• Worked side-by-side with Technical Team provided design/HTML production support
• Prepared Statement of Work proposals SOW
• Mentored non-team members and assisted them in their development of HTML skills
• Direct client contact maintained throughout project lifecycle worked on-site at client location
• Worked closely with outside vendors and contractors

Adjunct Professor,

Confidential

• Letterform and Type: Instruction included the history, origins, and current trends in typography. Class projects utilized both traditional studio techniques as well as the latest software Photoshop, Illustrator, and Quark .
• Graphic Design I: basics on history, design, techniques and styles
• Intro to Typography: Instruction included the history, origins, and current trends in typography. Class projects utilized traditional studio techniques only non-computer
• Web Design Basics: Instruction included the history and basic Web design and development techniques.
• Site Producer AT T Corp. - Confidential
• Consulted with site owners and assisted with publishing on att.com site consisted of 200 sites which represented different business groups within AT T's corporate, business, consumer, investor relations performed editorial reviews of sites before publishing work closely with Technical Team in publishing schedule
• Provided design direction worked closely with in-house design group in the development of feature graphics and Web sites which were hosted on att.com
• Managed creative/publishing process for feature graphics that appeared on att.com home page
• Story Server/Vignette Implementation Team member: completed 5-day developers training given by Vignette , attended weekly meetings, participated in developing requirements document provided feedback for CMA templates resolve design/usability issues participated in CMA testing
• Customer Feedback Team Leader: team assisted site owners in obtaining user info/feedback about their Web site. Planed weekly meetings and agenda created and updated schedule for Web-based surveys provide feedback/recommendations to site owners based on survey results worked closely with Technical Team to coordinate back-end technology.

Senior Web Designer -

Confidential

• Team Leader: Mentored 2 Web designers provided direction to team prioritized work, offered design criticism, educated team on production and publishing processes primary contact for design team
• Created forward-looking design developed Web sites that were W3C compliant
• Worked closely with Producers and external partners on the publishing processes for all Web sites
• Assisted internal AT T organizations marketing/marketing communications by creating Web sites, graphics, and banner ads to support their initiatives
• Managed projects small and large-scale which required working closely with external vendors and partners, freelancers, and technical developers
• Supported WorldNet advertising by designing 4/C print promotional material
• Daily/weekly production and maintenance of the major AT T Web properties AT T WorldNet Service, att.com, Personal Web Pages, Beta Site, AT T Online Catalog
• On-call 24/7