SUMMARY

• I'm a results - driven marketing professional with 16+ years of B2B experience - building differentiated brands, bringing products to market, positioning companies as market leaders, and driving revenue through integrated marketing demand generation programs.
• I thrive in fast-paced environments where thinking outside of the box is encouraged.
• My hands-on expertise includes defining marketing strategy, market segmentation and analysis, working with cross functional teams, technical writing, program and project management, and managing $1Million + annual budgets.Digital/Email Marketing
• SEO/SEM Management
• Social Media

• Demand Generation
• Adwords/Analytics *Customer Advocacy
• Content Development
• Website Development
• Event Management
• Program Management
• Marketo/HubSpot *Marketing Strategy

PROFESSIONAL EXPERIENCE

Confidential, San Bruno, CA

EMAIL MARKETING MANAGER

Responsibilities:

• Launched the YouTube ‘Contributors’ community program.
• Managed end-to-end logistics including email design/creation, branding, testing, and execution.
• Defined strategy for increasing engagement and acquisition of members.
• Partnered with creative teams to develop high-performing email deliverables, including artistic design, templates, logos, and landing pages.
• Authored original email content and creative briefs.
• Defined email camp Confidential n workflows and designed program automation utilizing Gamma platform.
• Developed project schedules and worked with cross-functional teams to produce multi-touch nurturing camp Confidential ns.
• Monitored camp Confidential n results and analyzed engagement and metrics.
• Built and executed email testing roadmap, and performed A/B testing to optimize personalization and open rates.
• Worked with UX/creative teams to design and implement interface dashboard for members in monitoring weekly s and statistics, and user feedback/communication
• Managed localization of email content (40+ languages) and worked with legal team to insure compliance with SPAM policy.

Confidential, San Jose, CA

SR. MARKETING PROGRAMS MANAGER

Responsibilities:

• Owned all aspects of Digital Marketing and executed SEM demand generation programs via PPC/AdWords.
• Doubled lead traffic within 6 months and increased opportunities pipeline by 50%.
• Created highly engaging email camp Confidential ns and lead nurturing programs utilizing Marketo, and worked with sales teams to drive towards camp Confidential n goals.
• Collaborated with designers, product marketing and sales team to create content marketing resources for driving/nurturing leads including eBooks, whitepapers, infographics, case studies, testimonials, etc.
• Managed company tradeshows and events program.
• Performed research to create event calendar.
• Coordinated site planning, expense management, ROI analysis, and all show logistics Executed 60+ events.
• Owned the company website including SEO optimization, content development, navigation, and aesthetic design.
• Administered Talari’s blog-site utilizing the WordPress platform.
• Implemented social media camp Confidential ns across Confidential, Confidential & LinkedIn.
• Created monthly social calendar and wrote weekly posts.
• Managed paid advertising programs across all channels.

Confidential, Foster City, CA

MARKETING MANAGER

Responsibilities:

• Created demand generation/lead nurturing programs utilizing Marketo for monthly email marketing camp Confidential ns promoting All Covered’s suite of IT services.
• Managed LinkedIn advertising programs and targeting.
• Managed 3rd party marketing agency to implement SEM/PPC camp Confidential ns, ensure optimization of keywords and bidding strategy; enhance ad copy; and develop/test landing pages to deliver maximum ROI.
• Developed digital marketing content including sales collateral, eBooks, Infographics, presentations, and videos.
• Created presentations for webinars, scripts, and sales materials.
• Owned the company website including SEO optimization, content development, navigation, and aesthetic design. Grew organic site traffic by more than 30%.
• Administered All Covered blog and wrote editorials.
• Delivered comprehensive reporting/analysis utilizing SFDC, Marketo, and Confidential Analytics/Adwords.
• Analyzed impact of marketing programs on monthly revenue; defined and tracked key metrics.

Confidential, San Jose, CA

MARKETING AND LEAD GENERATION SPECIALIST

Responsibilities:

• Implemented global demand creation and lead generation activities in developing qualified sales leads and creating brand awareness activities.
• Launched and managed the online Visitor-Track lead program.
• Measured and analyzed impact of programs on sales cycles using Confidential .com to produce weekly reports and monthly dashboards to demonstrate camp Confidential n progress and region success.
• Served as Confidential admin.
• Managed Confidential tradeshows and company events, and directed annual open house reception/gala event.
• Responsible for the development and writing of copy/web-pages for ongoing website development.
• Created company collateral including brochures, videos, posters, promotional items, etc.
• Produced ongoing sales intelligence tools including customer presentations, account profiles, case studies, and provided key contacts.

Confidential, San Jose, CA

MARKETING STRATEGIST/CONSULTANT

Responsibilities:

• Provided B2B marketing consulting services.
• Analyzed company marketing programs and sales processes.
• Conducted surveys and satisfaction studies.
• Provided business strategy recommendations and worked alongside clients to implement new initiatives.
• Worked with clients to create professional and in-depth marketing plans with specific and measurable objectives, goals, and action items.
• Executed lead generation camp Confidential ns and all related creative elements including email marketing, direct mail, and print/online advertising.
• Implemented CRM systems including Confidential and Marketo.
• Conducted marketing research, competitive analysis, and cost/benefit studies to assist clients in defining target markets, reformulating pricing models, creating new branding strategies, and expanding their product/service offering.
• Managed creative design teams to develop high impact digital marketing content and sales collateral.
• Created powerful and effective company presentations and sales tools.
• Worked with clients to assist with redesign of websites and landing pages.

TECHNICAL SKILLS

MS Office, Marketo, SEO/SEM, Confidential PPC, AdWords/Analytics, Confidential, Influitive, WordPress, WebEx