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Consultant - Digital Marketing, Development And Analytics Resume

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Rohnert Park, CA

SUMMARY:

  • Digital Marketing / eCommerce / Analytics / Web Development Professional
  • Several years experience focusing on digital marketing initiatives, ecommerce, planning, operations, campaigns, segmentation and automation.
  • In addition, I have tons of experience with content, user experience, design, web development, ecommerce, web analytics and marketing channel analytics

PROFESSIONAL EXPERIENCE:

Confidential, Rohnert Park, CA

Consultant - Digital Marketing, Development and Analytics

Responsibilities:

  • Managing website design and development projects along with a host of digital marketing initiatives: (SEM, SEO, PPC, Display, Affiliate, Email, Social, Reporting, Vlogs). Tools used: Adobe Creative Suite, iMovie, Various Analytics solutions, A/B testing, Wordpress, Shopify, PHP, JS, HTML5, CSS3 etc….

Confidential

Digital Marketing Manager - Web Development, Design and Analytics

Responsibilities:

  • I set up and managed digital marketing campaigns and reported Web Analytics on those campaigns daily.
  • I oversaw various digital marketing technologies and solutions.
  • I managed updates to the corporate websites and managed a complete web infrastructure redesign and redevelopment project.
  • I conducted deep data analysis on marketing initiatives.

Confidential, Emeryville, CA

Digital Marketing and eCommerce Manager

Responsibilities:

  • Managed all aspects of new technology initiatives and digital marketing solutions and campaigns.
  • I managed Digital Marketing planning, testing and reporting.
  • I also handled front-end web development, UI/UX, web design, optimization, bug tracking, basecamp, Team Gandtt, SEM, SEO, remarketing, very custom CRM platform development and eCommerce integrations with 20K plus skus.
  • I also handled all Web analytics and reporting, KPI’s and various custom reporting projects.
  • Built, ran, and optimized many AdWords and social marketing campaigns.
  • I conducted endless landing page A/B test experiments.
  • Created custom reports, filters and segments in a variety of analytics tools.

Confidential, Northern California, CA

Consultant

Responsibilities:

  • Consulted for several companies in various development and digital marketing roles.
  • Those companies included: VoiceAssist.com, FICO - myFICO.com, Enwisen.com, City and County of San Francisco.

Confidential, San Rafael, CA

Sr. Web Software Engineer - Healthcare

Responsibilities:

  • Spent seven years managing web production and development initiatives for the Confidential corporate website, intranet, and developed business-critical web applications for employees and clients.
  • HTML, Coldfusion, .NET, CSS, JSP, XML, SQL Server, JavaScript, SharePoint
  • Built a variety of web applications using the Coldfusion Enterprise Application Server and Apache Tomcat www. Confidential .com

Confidential, Menlo Park, CA

Consultant - Web Developer

Responsibilities:

  • Worked as a Web Developer for Confidential on the Web Production/Engineering team. Our team developed various web templates that made up the java.sun.com and developer.sun.com websites.
  • Adobe, Marketo, Salesforce, HubSpot, DoubleDutch
  • Digital Asset Management, Project management, Multi Channel Experience, Media buying, Landing Pages, Demand Gen, Customer Acquisition, Design, SEM, SEO, Affiliate Marketing, Google Adwords, Ad Buys etc…
  • Many years of Adobe Photoshop experience. iMovie, GoPro Studio, Web graphics, images, brochures, flyers
  • Google AdWords, Marketo, Facebook Ads, Linkedin Ads, Cake, Limeight, LinkTrust, Commission Junction
  • Marketo, ExactTarget, iContact, MailChimp, Constant Contact
  • MIDS, CC Processing, Payment Gateways, Reporting
  • SQL, mySQL, Excel, Access, Adobe Analytics, Marketo, Google Analytics, Salesforce, CoreMetrics, Clicktale, CrazyEgg, WebTrends, Heat Mapping, Custom dashboards
  • Excellent measurement and reporting skills
  • Several years experience with A/B and MVT tools, site wide/landing page testing
  • Checkout/Order flow/Funnel for MVT and A/B testing
  • Website Management, Design, Coding, Architecture, eCommerce, Planning, Implementations, Hosting, Migrations, Scoping, Project Management, Wireframes eCommerce solutions, Shopify, Woo Commerce, ATG, BigCommerce, Magento
  • Managed Onshore and Offshore Design and Development Teams
  • Wordpress, Drupal, LAMP, PHP, HTML, CSS, JS, Smarty, MySQL, SQL Server, Responsive, Mobile, Shopify, CRM’s
  • Amazon AWS, Rackspace, Hostgator, CDN’s and other cloud hosting
  • Salesforce, Marketo, Wordpress, Drupal, Custom CRM’s

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