Consultant - Digital Marketing, Development And Analytics Resume
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Rohnert Park, CA
SUMMARY:
- Digital Marketing / eCommerce / Analytics / Web Development Professional
- Several years experience focusing on digital marketing initiatives, ecommerce, planning, operations, campaigns, segmentation and automation.
- In addition, I have tons of experience with content, user experience, design, web development, ecommerce, web analytics and marketing channel analytics
PROFESSIONAL EXPERIENCE:
Confidential, Rohnert Park, CA
Consultant - Digital Marketing, Development and Analytics
Responsibilities:
- Managing website design and development projects along with a host of digital marketing initiatives: (SEM, SEO, PPC, Display, Affiliate, Email, Social, Reporting, Vlogs). Tools used: Adobe Creative Suite, iMovie, Various Analytics solutions, A/B testing, Wordpress, Shopify, PHP, JS, HTML5, CSS3 etc….
Confidential
Digital Marketing Manager - Web Development, Design and Analytics
Responsibilities:
- I set up and managed digital marketing campaigns and reported Web Analytics on those campaigns daily.
- I oversaw various digital marketing technologies and solutions.
- I managed updates to the corporate websites and managed a complete web infrastructure redesign and redevelopment project.
- I conducted deep data analysis on marketing initiatives.
Confidential, Emeryville, CA
Digital Marketing and eCommerce Manager
Responsibilities:
- Managed all aspects of new technology initiatives and digital marketing solutions and campaigns.
- I managed Digital Marketing planning, testing and reporting.
- I also handled front-end web development, UI/UX, web design, optimization, bug tracking, basecamp, Team Gandtt, SEM, SEO, remarketing, very custom CRM platform development and eCommerce integrations with 20K plus skus.
- I also handled all Web analytics and reporting, KPI’s and various custom reporting projects.
- Built, ran, and optimized many AdWords and social marketing campaigns.
- I conducted endless landing page A/B test experiments.
- Created custom reports, filters and segments in a variety of analytics tools.
Confidential, Northern California, CA
Consultant
Responsibilities:
- Consulted for several companies in various development and digital marketing roles.
- Those companies included: VoiceAssist.com, FICO - myFICO.com, Enwisen.com, City and County of San Francisco.
Confidential, San Rafael, CA
Sr. Web Software Engineer - Healthcare
Responsibilities:
- Spent seven years managing web production and development initiatives for the Confidential corporate website, intranet, and developed business-critical web applications for employees and clients.
- HTML, Coldfusion, .NET, CSS, JSP, XML, SQL Server, JavaScript, SharePoint
- Built a variety of web applications using the Coldfusion Enterprise Application Server and Apache Tomcat www. Confidential .com
Confidential, Menlo Park, CA
Consultant - Web Developer
Responsibilities:
- Worked as a Web Developer for Confidential on the Web Production/Engineering team. Our team developed various web templates that made up the java.sun.com and developer.sun.com websites.
- Adobe, Marketo, Salesforce, HubSpot, DoubleDutch
- Digital Asset Management, Project management, Multi Channel Experience, Media buying, Landing Pages, Demand Gen, Customer Acquisition, Design, SEM, SEO, Affiliate Marketing, Google Adwords, Ad Buys etc…
- Many years of Adobe Photoshop experience. iMovie, GoPro Studio, Web graphics, images, brochures, flyers
- Google AdWords, Marketo, Facebook Ads, Linkedin Ads, Cake, Limeight, LinkTrust, Commission Junction
- Marketo, ExactTarget, iContact, MailChimp, Constant Contact
- MIDS, CC Processing, Payment Gateways, Reporting
- SQL, mySQL, Excel, Access, Adobe Analytics, Marketo, Google Analytics, Salesforce, CoreMetrics, Clicktale, CrazyEgg, WebTrends, Heat Mapping, Custom dashboards
- Excellent measurement and reporting skills
- Several years experience with A/B and MVT tools, site wide/landing page testing
- Checkout/Order flow/Funnel for MVT and A/B testing
- Website Management, Design, Coding, Architecture, eCommerce, Planning, Implementations, Hosting, Migrations, Scoping, Project Management, Wireframes eCommerce solutions, Shopify, Woo Commerce, ATG, BigCommerce, Magento
- Managed Onshore and Offshore Design and Development Teams
- Wordpress, Drupal, LAMP, PHP, HTML, CSS, JS, Smarty, MySQL, SQL Server, Responsive, Mobile, Shopify, CRM’s
- Amazon AWS, Rackspace, Hostgator, CDN’s and other cloud hosting
- Salesforce, Marketo, Wordpress, Drupal, Custom CRM’s