SUMMARY:

• I am a designer with more than 25 years of experience, leading and mentoring design teams and departments, and consulting for both leading and lagging organizations by conceiving critical strategies to innovate better products, satisfy users, all while achieving business success.
• I have deep expertise in design strategy, information architecture, accessibility standards, usability and user testing, interaction design and service design from concept to delivery
• Using mastery - level computer application skills. I am passionate about delivering compelling customer experiences that fulfil consumer goals and align to key business objectives.
• Twenty years experience in Information Architecture, Usability, Accessibility and User Experience Design.
• Strategic Direction: Business Objectives and Competitive Analysis, Enterprise Architecture, User Research, and Project Analysis.
• IA/UX Deliverables: Project Strategy Analysis, User/Market Profiles, Project Scope Reports, Site Structures and Maps, User Journeys, Workflows, Functional Specifications, Taxonomies, Wireframes, Mock-ups and Prototypes, User Interface designs and interaction animations, User Testing Scripts, and Acceptance tests.
• Testing: Iterative UCD testing for Accessibility, Standards Compliance, Usability, Project objective traffic behavior, User satisfaction, Quality Assurance, and site KPI metrics.
• Project Management: Client facing Pitch and Presentations, Budget estimation, Scheduling, and Resource allocation and coordination.
• Management: Extensive experience in management at all levels: company, department and teams. Includes achieving organization objectives; budget control; resource search, interview and hiring; mentoring, and skills workshops.

TECHNICAL SKILLS:

SOFTWARE: Up - to-date mastery of most all major UX, Graphics, Illustration and Publishing applications, including Bohemian Coding Sketch 3, Craft, Zeplin. Adobe Creative Suite CC Photoshop, Illustrator, Dreamweaver, InDesign, Flash. Microsoft Office, including Project, Excel, Word, Powerpoint, Visio, and Outlook; MS Expression Blend. Axure RP, including Axshare; Omnigraffle Pro; Invision. Google Analytics; HEAP Analytics; Validately; UserTesting.com; Omniture/Adobe Analytics; Sitecore CMS. Fully conversant with HTML and CSS, and have a functional knowledge of JavaScript, use of AJAX, PHP, Ruby on Rails, etc.

PROFESSIONAL EXPERIENCE:

Confidential, SEATTLE, WA

Contractor, User Experience Architect

Responsibilities:

• Comprehensive examination, testing, design and improvement planning for the online purchasing process of this major apparel brand, for desktop and mobile channels
• Detailed analytics evaluation of entire ecommerce process, and subsequent business strategy recommendations
• Detailed, 80+ point heuristic examination of checkout process with immediate recommendations for increased performance
• Formulation of A/B and Multivariant tests to identify checkout performance problems
• Planning and execution of User Research studies
• Interpretation of and design solutions based on outside ecommerce case studies
• Mentoring of junior designers and ecommerce team members

Confidential, SEATTLE, WA

Contractor, User Experience and Accessibility Standards Consultant

Responsibilities:

• Plan, test and implement best practices for W3C WCAG and ADA Section 508 accessibility standards, advocating for other related concerns, particularly cognitive, as well as the new Twenty-First Century Communications and Video Accessibility Act standards.
• Design solutions for new tools, site features, micro-sites, interface design, animations, and graphics based on existing design standards
• Work with developers to fine tune the CSS to match both the existing visual and interaction standards
• Translate user requirements and complex business problems into highly usable designs in partnership with both internal and external stakeholders
• Design of enterprise application UI/UX using a well-developed set of visual standards
• Working collaboratively and independently, taking the UI/UX standards guide and extending it to cover mobile interfaces, tablet experiences, point of sale kiosk interfaces, and other emerging device technologies
• Collaborate with the Business, IT, and Usability to ensure that the designs fit the technical specifications, conform to brand standards, meets business goals, and deliver a best in class user experience
• Work closely with developers and analysts to communicate design specifications, develop requirements and provide design feedback

Confidential, SEATAC, WA

Contractor, User Experience Designer and Accessibility Expert

Responsibilities:

• Implemented best practices for W3C WCAG 2.0 and ADA Section 508 accessibility standards as mandated for the Airline industry by the Department of Transportation. Alaska was the only airline to meet WCAG 2.0 standards on time.
• Created user specifications including work flows/process diagrams, wireframes, high fidelity visual design comps, interactive prototypes, and user interaction animations that effectively conceptualize and communicate detailed interaction behaviors for all digital platforms
• Planned information architecture by studying concepts, strategies, and target audiences; envisioning architectural scheme, information structure, features and functionality
• Establish user requirements and analysis, competitive research, conceptual modeling, customer interviews and usability testing including preparing test plans, script writing and other forms of requirements discovery. Prepare report out results and recommendations to project teams and stakeholders
• Initiate creativity and adhere to user centered design principles and guidelines, interaction/usability fundamentals, visual and accessibility design standards that balance user experience and needs with business/legal requirements
• Collaborate and participate with e-Commerce teams, Mobile team, IT teams, PMO teams, Content Management teams, Call Center teams, internal/external customers, vendors and other interaction designers to design cutting edge digital marketing features, refine/enhance existing features to achieving the goals of the customer and company
• Effectively advocate for users imparting day-to-day strategic design leadership that fosters a shared understanding of the user-centric intersection between design, technology, content and business goals; Contributor in defining product use cases with project teams and developing product presentations to key stakeholder detailing and documenting product designs, interactions and user experience rationale; Prepare, organize, and complete design projects tasks of various scope and complexity effectively and efficiently while managing priorities, deadlines, and deliverables in a fast paced environment
• Maintain detailed documentation adhering to visual and functional specifications. Define business rationale from concept to final design representing end-users and the context in which they interact across multiple systems
• Utilize analytical data to understand online customer behaviors/personas to compliment design rationale, how information is organized/presented and implement changes to optimize design decisions and performance results
• Maintain knowledge of innovative and evolving user experience design principles/best practices across all platforms
• Research current touchscreen interaction designs and emerging innovation across digital platforms including smartphones and tablets, desktop and kiosks, for internal enterprise tools, consume facing ecommerce, traveler experience support and point of sale experiences in several travel contexts, both on the ground and in the air
• Effectively communicate and document research findings, conceptual ideas and detailed design rationale both verbally and visually interdepartmentally and cross-divisionally while ensuring brand and tone consistency
• Utilize Agile methodology, Wikis, Mantis, Confluence/Jira, Kanban, lean design documentation

Confidential, SEATTLE, WA

Contractor, User Experience Architect and Designer

Responsibilities:

• Gathering requirements from subject matter experts (SME’s), business stakeholders and usability studies
• Performing Gap Analysis between existing experience and desired experience
• Creating wireframes in an Agile process
• Responsive Design (Bootstrap 3.0)
• Aligning UX across varied user roles and requirements with the goal of providing a consistent experience for Confidential customers

Confidential

Executive Director, User Experience Design

Responsibilities:

• UX design for data intensive and transaction-oriented applications
• Application of strong user centered design processes and methodologies
• Advocacy and implementation of W3C WCAG 2.0 Accessibility Standards, as well as best practice application of US and Confidential accessibility guidelines
• Domain expertise in the financial sector
• Designing interactive applications that must achieve great user adoption
• Practical understanding of the technologies used to build rich web, desktop, and mobile apps
• Working environment required self-motivation and self-managing with a high degree of analytical ability and intellectual curiosity
• Data visualization, visual design, interaction design, and concept animations

Confidential

Senior User Experience Architect

Responsibilities:

• Clients included HSBC (one year), RBS Sempra, JPMorgan Chase, BNP Paribas, and others.
• Lead mentoring of junior staff members as well as internal workshops on various UX/iD methods and techniques.
• Full understanding of various current generation technology stacks, including Silverlight, Flex, Ajax, and HTML5.
• Responsible for telephone interviews and hiring recommendations for all UX department candidates.

Confidential, REDMOND, WA

Product Designer Information Architect and User Experience Designer

Responsibilities:

• Strategic information architecture for websites
• Workflow analysis and design
• Graphical mock-ups
• Rapid prototyping using HTML and CSS, and proof of concept design development
• Early usability and functionality testing
• Creation of detailed design specifications and human interaction guidelines

Confidential, SEATTLE, WA

User Experience Designer

Responsibilities:

• Complete redesign of the Cingular Wireless website based on a concept by Avenue A/Razorfish. Worked with the Cingular Creative Services team on all aspects of the site redesign, including
• Strategic site Information Architecture, web page design and layout, design of graphic styles and image choices, banner and callout design
• Preparation and execution of graphics, import and application of content, documentation and preparation of Website Site Style Guide, and delivery for development.

Confidential, LONDON, UK

Head of Design - UX, Accessibility, Usability, IA

Responsibilities:

• Advised Ministry of Agriculture/Ministry of Defence representatives on Information Design for the purposes of undistorted presentation of statistical information to the Cabinet (COBRA) regarding the Hoof and Mouth Crisis
• Created successfully compliant redesign plan for web architecture to be executed by contractor (IBM)
• Universal access to information sets delivered through Adobe PDF format (ONS was at the time, the single largest licensee of Adobe Acrobat)
• Customer experience path researched for personas based on common citizens
• Outlined requirements for in depth usability testing at Flow Interactive
• Developed guidelines for standards of Information Design.

Confidential

Freelance Contractor

Responsibilities:

• Examination and development of the corporate identity
• Creation and development of financial products brand identities
• Development, design and implementation of a strategic advertising campaign
• Re-design of the corporate website and intranet site, including site Information Architecture
• Design implementation of electronic trading assets and User Interface design
• Documentation design