Digital Marketing Associate Resume

SUMMARY

Marketing support professional with 6+ years of experience developing profitable marketing campaigns and strategies. Areas of expertise include:
Marketing campaign planning & execution
User experience design
Website management
Research and analytics
Email marketing
Ecommerce marketing
Social media
Graphic design

PROFESSIONAL EXPERIENCE

Confidential

Digital Marketing Associate

Responsibilities:

Managed day - to-day ecommerce responsibilities by maintaining and performing data driven analysis to increase customer acquisition, loyalty and achieve traffic and sales performance. Developed and executed strategies to continue improvements through digital operations, web technologies, and site merchandising to deliver a cohesive online experience. Increased retention rates by 17%.
Email Marketing: Curated, deployed, and managed content calendar for email marketing. Created and A/B tested email segments, subject lines, content and layouts. Analyzed email performance on a weekly basis. Increased open and click through rates by 22%, decreased unsubscribed rates by 9%.
Web Management: Maintained company website by editing and posting content. Run Google AdWords campaigns and paid Facebook campaigns to drive traffic to teh e-commerce side of teh website. Reported on website performance and areas for improvement.
Social Media: Executed day-to-day social media initiatives; including teh creation of diverse and compelling content and developing strategies to improve user engagement to drive action across all major social media channels.
Product Design: Created personas and crafted teh web application’s UX and UI design along with performing user research, designing wireframes and prototypes.

Confidential, Burlingame, CA

Corporate Relations Manager

Responsibilities:

Marketing and Corporate Relations Manager: Generated new business through email campaigns and social media. Developed naturally beneficial partnerships with other businesses (including Genentech, Walmart, Electronic Arts, Nvidia etc.) and created opportunities to advertise products within their corporate network. Created new brand image through new logo, new website and promotion materials.
Consistently and TEMPeffectively planned and implemented marketing programs based on marketing research and analysis.
Created new brand look through designing advertising materials for social media, direct mail and print.
Generated media coverage and online discussions within following states: CA, WA, CO, OR, AZ, UT.

Confidential, Oakland, CA

Marketing Assistant

Responsibilities:

Provided leadership and direction to teh development and growth of teh new restaurant. Executed online and offline marketing campaigns and activities. Developed brand look. Designed innovative cost-TEMPeffective marketing plans and promotion materials that promoted growth. Successfully planned and executed promotional events.
Initiated, developed and cultivated marketing researches in order to meet customer’s expectations and increase overall profits.Online Marketing Assistant: Managed all aspects of online restaurant marketing. Developed new brand strategy and assisted in improving brand awareness.
Marketing and Event Management Intern: Gained hands-on noledge and experience in event planning and execution. Built extensive database of prospect clients.

TECHNICAL SKILLS

General: Mac & PC. Microsoft Office (Word, Excel (Pivot Tables), Power Point). Basic noledge of HTML and CSS, SEO and SEM.

Ecommerce: Nexternal (Truecommerce), WordPress, Salesforce.

Analytics: Google Analytics.

SEM: Google AdWords, Paid Facebook campaigns, Paid Instagram posts, Influencers’ marketing.

Graphic Design: Adobe Illustrator, Adobe Photoshop, Sketch, Balsamiq.

Social Media: Facebook, Twitter, Instagram, Pinterest, Snapchat, Hootsuite, TweetDeck.

Email Marketing: Constant Contact, MailChimp.