SUMMARY

• Having 7+ years of IT experience with Web and Mobile based UI applications in various domains.
• Web UI designing, designing user interface applications using Photoshop, Illustrator, In design, Sketch, InVision, HTML/HTML5, CSS/CSS3, Bootstrap, JavaScript, jQuery, AngularJS, WordPress.
• High love for creating delightful information architectures (AI) for Websites and mobile Apps.
• Experience creating and working with Personas and Proto - personas.
• Very cautious at the moment of designing User Flows.
• Expertise implementing UX Motion
• Strong background working in Wireframes (low fidelity and high fidelity) Prototypes, Mock-ups.
• Always concerned about developing user interaction as efficient and simple as possible.
• Excellent knowledge in design/prototyping with tools such as Axure, Invision, UXPin, Photoshop, Illustrator.
• Experience making heuristic evaluations from user interfaces.
• Very good confidence evaluating and measure implementation time for digital projects.
• Solid knowledge of methodologies such as Design Thinking, Scrum, Kanban and Lean UX.
• Good knowledge measuring with Practical Usability Rating by Experts (PURE).
• Experience applying usability tests to end users.
• Knowledge in the design and management framework Human Centered Design (HCD).
• Hands-on working experience with HTML5, CSS, SASS, Bootstrap, JavaScript, JQuery, CSS, AngularJS.
• Dedicated during the checking cross browser compatibility and worked on major browsers such as Google Chrome, Safari, Opera, and Mozilla Firefox.
• Experience working with repository management GitLab and version control system IntelliJ IDEA.
• Experience configuring and managing Content Management Systems (CMS) such as WordPress and Joomla.
• Good skills making Motion Graphics with After Effects, Premier, Illustrator and Photoshop.
• Strong experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Looking all the time to create an internet with Aesthetic designs with easy navigation in the websites.

TECHNICAL SKILLS

Wireframe Tools: Axure RP 8, InVision Studio, UXPin, Balsamiq 3, Figma, Adobe XD, Illustrator

Mockups Tools: Photoshop, Illustrator, Axure RP 8, InVision Studio

Prototyping Tools: Axure RP 8, InVision Studio, Sketch, Figma, Adobe XD

Web Technologies: HTML5, CSS3, JQuery, Bootstrap Sass, AngularJS, AJAX, XML

IDE & Tools: IntelliJ IDEA, Sublime Text, Atom, Brackets,Web Storm, Notepad++, Adobe Dreamweaver

Version Control: GIT

Publishing Tools: Git Hub

Video Editing Tools: Premier, After Effects, Final Cut Pro X

PROFESSIONAL EXPERIENCE

Confidential, Midtown Manhattan, NY

Sr. UI/UX Designer

Responsibilities:

• Leader of the UX area working as a consultant for all the digital projects of Confidential
• Worked closely with project managers, tech leads, and stakeholders to gather UI requirements.
• Created and optimized complex user flows
• Created advance interactive prototypes using conditional logic in Axure RP
• Collaborated with cross-disciplinary team to create iterative design solutions
• Designed all the information architecture and interaction design for the campaigns websites
• Gave support in information architecture and usability in projects of other clients of the agency
• Led efforts to unify the tools used by all the Nissan digital area
• Analysis of Google Analytics data to find possible problems for users in their navigation flows
• Collaborate with film producers and with lawyers to create a platform for contracts for the internal use of Teran TBWA productions
• Created an app proposal for the use of TERAN TBWA employees where they could capture their work hours, register their purchases in the cafeteria, etc.
• Always look for Human Centered Design and usability test to be apply in all the digital projects also promoted to use always the Web Content Accessibility Guidelines (WCAG) from World Wide Web Consortium (W3C)

Confidential

UI/UX Designer & Front- End Developer

Responsibilities:

• Developed the UI layout and front-end programming for website that matched requirements using hand written HTML5, CSS3andjQuery
• Developed responsive web pages using bootstrap
• Implemented various forms validations and implemented custom validation controls with AngularJSandJQuery
• Developed components to fetch the data from the back end usingAJAXandJQuery
• UsedAJAXandJSONto make asynchronous calls to the project server to fetch data on the fly.
• Applied JQuery scripts for basic animation and end user screen customization purposes.
• Handlingcross browser/platform compatibilityissues (IE, Firefox, and Safari) on both Windows and Mac
• Worked with GitLab and GIT makes projects more organized while preventing data loss when changes are made to source code
• Used IntelliJ IDEA to write the code and using terminal for the GIT commands
• Collaboration with developers team with different projects at the same time
• QA for testing at every sprint of the projects
• Brand style guide for the entire project
• I performed usability tests assigning specific and detailed user tasks to company recruiters

Environment: HTML5, CSS3, GitLab, Git, IntelliJ IDEA, Terminal (OS X), JavaScript, jQuery, Sketch, Adobe Photoshop, Illustrator, Indesign, Premier, After Effects

Confidential

UX Consultant & Web Designer

Responsibilities:

• Sketches, Wireframes, Mockups for different clients
• Usability principles in the design for websites
• Design of user flows for websites
• Update of different websites using code or CMS such as Wordpress and Joomla
• Designed of banners
• Design and development for Emails using inline cascading style sheet
• Brand style guide for the entire projects
• Once development was underway, made adjustments to mockups as necessary to address problems encountered by developers. A few weeks (or sometimes days) before "golive" dates, performed detailed quality reviews of the developed apps to ensurefidelity to mockups.
• Gathered user data through methods such as analytics reporting, task analysis, and participatory design techniques and utilized that data to drive design decisions and also implemented HCD and UCD, user journey maps.
• Produced style guides and web/CSS/interaction specification sheets for engineers.
• Organized, tailored, and moderated local and virtual user testing sessions based on personas and use cases.
• Prototyped visual design concepts, designed icons, and provided solution for a new navigation system, resulting in a better user experience.
• Defined information architecture and interaction design for several complex web applications using page/user flow diagrams, site maps, and interactive wireframes created in Illustrator.
• Conveyed design concepts and deliverables to business partners through inperson and remote presentations as well as through detailed and easily understood documentation.
• Presented designs and user test findings to internal team as well as clients and senior management.
• Conduct and analyze UX research at scale using online tools such as A/B testing and web analytics.

Confidential, Mexico CDMX

Web, Video & Editorial Designer

Responsibilities:

• Design of a new website for the magazine going from sketch, wireframes, mockups to full implementation
• Responsible for migrating the database of the website from a server to a new one
• Responsible for the stream of the magazine's events as Confidential
• Creation and video edition from bodybuilding events of the magazine as well as interviews to the various athletes for the magazine YouTube channel
• Responsible for control paid advertising of the magazine inConfidential and Confidential Ads
• Responsible for selecting the photos of the athletes that were going to be published in the additional section of the digital magazine
• As a webmaster I had to upload content frequently to the website such as articles, interviews, photo galleries, etc.
• As Facebook and Twitter community manager it was my job to publish content in the social networks as well as create different dynamics for people to participate commenting the posts
• Admin the online store of the website where the digital magazines were sold
• Using Adobe In Design designed some sections for the printed magazine
• Designed Email templates in HTML, CSS.

Environment: Adobe Photoshop, Illustrator, Dreamweaver, HTML5, CSS3, Joomla, Premier, After Effects, Audition

Confidential

Graphic & Web Designer

Responsibilities:

• Design of a new website for the magazine going from sketch, wireframes, mockups to full implementation
• Responsible for migrating the database of the website from a server to a new one
• Responsible for the stream of the magazine's events as Confidential
• Designed mock ups and wireframes for website layout.
• Contribution in web applications development, HTML & CSS.
• Designed Email templates in HTML, CSS.
• Designed In-house collaterals following branding guidelines, print media including brochure, newsletter, and flyers.
• Installation and administration of WordPress
• Periodic upload of content to the website
• Creation of web banner advertisement, micro websites for different campaign’s event, icons and logos etc.
• Worked on creating responsive websites for smart devices using responsive web design (RWD) and media queries based on CSS, HTML5, and Bootstrap Front-End Framework.
• Designed mock ups and wireframes for website layout and created final web assets.
• Designed Email templates in HTML, CSS.
• Designed In-house collaterals following branding guidelines, print media including brochure, newsletter, and flyers.
• Conversant in digital branding, marketing, and strategies for web and print based production, including responsive web site redesign, with creation of the web banner advertisement, micro websites for different campaign’s event, icons and logos etc.