SUMMARY

Detail oriented Senior Level Design and Marketing professional with over 10 years comprehensive experience in visual creative direction, and marketing communications management. Demonstrated track record in creative leadership and brand management, including print web design, creation of marketing campaigns, educational training, and executive-level advisement. Strengths include self-motivation and ability to build and sustain engaged vendor and intradepartmental communications. Expertise includes:

EXPERIENCE

Confidential

Senior Marketing Communications Manager

• Act as a key player within marketing to drive growth from deep customer insights, compelling strategies, innovative thinking and effective execution. Lead in the approach of marketing objectives with creativity, earning trust from internal and external partners, managed multiple projects gracefully, and balanced competing priorities in a fast-past environment. Work at the strategic level generating bold and innovative ideas and at the tactical level designing campaigns, executing test plans, and refining targeting and messaging based on performance metrics .
• Manage all marketing projects and lead marketing team in sustaining current company growth of over 15 million in revenue.
• Work alongside Vice President of Sales Marketing to develop annual and bi-annual company marketing strategic plans.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Oversee, prepare, and create all visual communication and marketing content for both print and online collateral.
• Collaborated with the Chief Executive Officer, Vice President of Corporate and Strategic Development, and Vice President of Sales and Marketing to ensure alignment of internal and external client communications.
• Ensure brand consistency through all visual and verbal communication channels.
• Manage vendors as necessary to ensure excellent execution of day-to-day tasks and budget efficacy.
• Maintain and develop corporate branding and Style guide principles and ensures that all materials meet Marketing / Creative Services quality standards and client needs.
• Support event planner to produce signage, event collateral and promotional materials. Assist in developing creative event promotions as needed.
• Collaborate with National Sales Manager and other sales team members to ensure communication campaigns and programs are aimed at reaching sales targets and measuring outcomes.
• Maintain previous job responsibilities as
• Visual Media Specialist.

Visual Media Specialist

• Lead in the design, direction, and management of all marketing collateral for both print and web media. Responsible for the recreation of the company branding through logo and corporate identities, stationery, advertisements, email marketing and communication, brochures, postcards, presentations, tradeshow booths, social media, and various internal and external communications. Manage, track and analyze all visual communication and related vendor relationships.
• Act as Creative Director for all departments within the company generating 15 million in annual revenue.
• Project Manage the creation and development of the company intranet. Tasks included: user interface design, site architecture, coordinating with COO and company directors, enforcing timelines, oversee and direct communication with SharePoint developer, and assist on site security.
• System Admin for SharePoint intranet developing educational training, govern of permission access, aid in the development of policies, and oversee new developments.
• Create and project manage Business Intelligence pamphlet to detail key software components resulting in 50K module purchase and aid in future deals.
• Communicate directly with CEO to create company branding style guide detailing and describing usage practices for all visual communication internally and externally.
• Company expert in third-party software such as: Adobe Creative Suite, Microsoft Office, GoToMeeting, Constant Contact, Fotolia, and Formstack.
• Manage and maintain updates to website, partner email listings, and external vendor communication.
• Research and contact product vendors, reducing cost of stationery and printing costs by an estimated 350 per order.
• Grew marketing department from little to no brand continuity to cohesive brand systems that effectively communicated the company mission leading to better external and internal brand awareness.

Confidential

Art Director, Web Master, Web Maintenance Specialist

Managed and translated subject matter into concrete designs for magazine publication layout and advertisements for clients like McDonalds, IHOP, Pentagon Federal Credit Union, and Capital Skyline Hotel. Produced corporate marketing collateral and enforced effective website advertising strategies. Met with sales executives and clients to translate ideas into effective design collateral. Provided training and support on design principles and software usage to fellow designers and employees. Helped in the development of policies, documents, reports, and procedures relating to magazine production, website updating, design styling, and brand usage. tc Information specialist iii l 2

• Art directed and created the complete re-design of one of the company's publications increasing monthly revenue 20,000 monthly.
• Managed magazine pagination, article layout and design, and advertisement creation and placement.
• Directed the development of Drupal website resulting in over 50,000 unique monthly visitors and increased online advertising revenue. Managed daily upkeep, enforced and created policies and processes, and corrected reported errors.
• Decreased company's production costs by an average of 12,000 annually.
• Restructured production department by ordering more efficient equipment, software, and creating policies that increased better time management.
• Helped facilitate company's internal sever network increasing workflow speed.

Confidential

Graphic Designer

• Led the design of all marketing and print collateral in the anti-piracy division. Managed all visual materials leaving department such as brochures, corporate manuals, flyers, and Powerpoint presentations. Trained all personnel on anti-piracy research finds and guidelines. Created and maintained email marketing lists.
• Maintained all security guidelines for pirated software.
• Created promotional pamphlets that were seen by Activision, Konami, Electronic Arts, Epic Games, SEGA, Nintendo, Ubisoft, and Capcom.

Confidential

• Owner and operator of a design firm that provides corporate identity creation, branding systems, print and marketing collateral, website design and development, and various other creative services. Supervise the development all projects in the agency. Work closely with clients from initial brief to project completion. Provide business consultation services to aid the development of business structure and idea generation.
• Illustrated creative media for VH1 Hip Honors, Led Zeppelin, and Nike.
• Featured work in various publications such as Computer Arts and Art 202.
• Developed an online blog and print magazine companion featuring unseen talent, generating hundreds print readers and thousands of international online readers aiding in the success of underground talent.

SKILLS

• tc Received Certificate of Achievement in Radio BroadcastingReceived Certificate of Achievement in Radio Broadcasting