SUMMARY

• Over 5+ years of professional experience specializing inUser Interface (UI)Websites & Applications, interactive prototyping, visual design and UX Research.
• Experience in adopting Agile/SCRUM methodologies for product development.
• Experience in translating customer requirements into design specifications and ensuring that the requirements translate into software solutions.
• Experience in identifying and recruiting participants for user research and usability studies.
• First - hand experience with User Research methods such as facilitating user interviews, conducting focus group studies, as well as participating in shadowing and ethnographic studies.
• Familiar with Design Conceptualizing methods such as user journey mapping, creating user personas, user scenarios, card sorting, role-playing workshop and similar ideation methods.
• Worked extensively on IDE’s like Adobe Dreamweaver, Microsoft Visual Studio to build HTML pages.
• Recognized as an innovator, problem- solver, and advocate for the user.
• Rich User Interface Designs for web applications, wireframes, prototyping,image visualization for banners, brochure, and corporate logo.
• Experience in driving UX vision, create UX workflows, run quick prototypes, and conduct usability testing.
• First Hand experience in Information Architecture to quickly organize complex information within UI design to optimize user experience.
• Hands on Experience with Adobe Creative Suite (Adobe XD, Adobe InDesign, Adobe Illustrator, Adobe Premier), InVision, Sketch, UXPIN, Axure RP and other similar design platforms.
• Familiarity with design standards and consistency by creating style guides, and reusable patterns.
• First-hand experience in conducting and facilitating different usability testing methods.
• Experience in identifying the defects, retesting the fixes and reporting the results.
• Familiarity of working closely with the development team to implement the vision.
• Experience in writing and keeping daily/ weekly status report.
• Experience in delivering design reviews and product presentations.

TECHNICAL SKILLS

Designing Tools: Adobe Creative Suite, InVision, UXPin, Axure RP, Sketch, Figma, Balsamiq.

Analysis Tools: NVIVO, SPSS, R.

UX Techniques: Literature Review, User Interviews, Ethnographic Studies, Contextual Inquiries, Focus Group Discussion, UX Analytical Research, Qualitative Data Analysis, Quantitative Data Analysis, Lean UX Design, Design Sprints, UX Scenarios & Personas, Task Analysis, User Experience Journey, Mapping, Participatory Design, Iterative Concept Testing, Card Sorting, Sketching, Wireframing, Information Architecture, Prototyping (low - medium -high fidelity), UI Design, Visual Design, Lab Usability Testing, Remote Usability Testing, Moderated and Unmoderated Usability Testing, A/B Testing.

Methodologies: Agile(SCRUM), Design Thinking, Six Sigma.

PROFESSIONAL EXPERIENCE

Confidential, Millersburg, PA

UI/UX Designer

Responsibilities:

• Executed user-centered design process involving business research, user research, information architecture, interaction design and prototyping.
• Developed user personas and scenarios in order to enhance functionality and usability for key audiences.
• Performed competitive analysis (Qualitative & Quantitative) and analyze findings to understand and validate product ideas and features.
• Conducted Surveys and Interviews for requirement analysis & collecting data.
• Delivered conceptual diagrams, wireframes, and prototypes to communicate ideas with broader UX, product and engineering team.
• Scheduled focus groups to conduct product feedback specifically as it relates to new features.
• Conducted 1on1 interviews and online surveys using sites like survey monkey and google forms.
• Performing usability testing (A/B Testing).
• Created High Fidelity Prototypes using Adobe XD.
• Organized design systems using components in Sketch and Figma to decrease time needed to work on recurring deliverables.

Environment: Design from Scratch, User Centric Design, IA, Wireframes, Prototype, A/B Testing, User Centric Design, Heuristics Analysis, User Research, Survey Creation, UI Design.

Confidential, Radnor, PA

UI/UX Designer

Responsibilities:

• Collaborated with researchers and developers in an agile environment.
• Responsible for conducting brainstorming sessions and participatory ideation with local community and stakeholders.
• Collaborated with researchers and developers in an agile environment.
• Conducted and facilitated design hackathons with local community to conduct focus group studies.
• Experience with qualitative and quantitative data analysis using NVIVO to help identify key user trends & patterns.
• Responsible for participating in user studies and helping drive UX vision for the product by creating user workflow.
• Involved in designing the user experience and defining UI requirements to convert user findings into UI designs.
• Assisted in creating UX workflows, running quick prototypes, and conducting usability testing.
• Collaborated with senior researchers for creating sketches, wireframes, and mock prototype to communicate user flows and interactions with research and development team.
• Conducted A/B testing to evaluate the mock physical prototypes.
• Responsible for keeping daily/ weekly status report and delivering design reviews and presentations to senior researcher and primary stakeholder.

Environment: InVision, Adobe Cloud Suite, UX Research, UX Process, UI Design, Usability Testing.

Confidential, Mechanicsburg, PA

UI/UX Designer

Responsibilities:

• Identified strategic opportunities for competitive advantage based on findings.
• Studied the target audience deeply, developed user profiles, conducted task analysis, created user scenarios and navigated smoothly through ambigUIty.
• Collaborated closely with the engineering team and made sure designs are implemented to meet quality standards.
• Worked on critical features in parallel while identifying the risks, issues and effectively communicating with the manager.
• Managed teams in the US as well as India and helped achieved 60% more productivity by suggesting meaningful improvements in internal software.
• Identified opportunities to create business value and improve the user experience based on user research.
• Performed A/B testing on prototypes created in Figma and Invision.
• Worked closely with the development and executive teams to translate data, designs and interactions into high fidelity pixel perfect designs.
• Worked with developers to ensure the correct user experience is delivered at the end user platform.
• Developed and maintained effective and detailed specifications and design patterns.
• Operated in an agile delivery team, worked closely with developers,DESIGNERs, researchers, and strategists.

Environment: Adobe Cloud Suite, UX Research, UX Process, UI Design

Confidential, New Kensington, PA

UI/UX Designer

Responsibilities:

• Responsible to interface with stakeholders and end users for understanding requirements and user experience.
• Worked with senior researchers to define UI/UX strategy and create final visual designs based on user research.
• Responsible for working within an interdisciplinary team in an Agile/SCRUM based environment.
• Responsible for conducting user research using methods such as literature review, competitive analysis, product benchmarking, contextual inquiries, user interviews and surveys.
• Involved in designing the user experience and defining UI requirements to convert user findings into UI designs.
• Experience with qualitative and quantitative data analysis using NVIVO to identify user trends & patterns.
• Experience with Design Conceptualizing methods like ideas mapping & affinity diagrams, card sorting, customer journey map and user decision path.
• Experience with creating user personas, storyboarding and conducting in-person user interviews.
• Responsible for building prototypes and wireframes for the team with better design visualization using wireframing tools such as UXPIN.
• Experience with UX Processes and Design sprints like Design Thinking which helped the team to design, deliver and test a rapid prototype directly with the end user.
• Responsible for conducting usability tests and heuristic evaluations as per the guidelines approved by the IRB.
• Responsible for writing and keeping daily/ weekly status report as well as contributing towards final project report.

Environment: UXPin, NVIVO, UX Research, UX Process, Wireframing, Mockup, UI Design, Usability Testing.

Confidential, PA

UX Designer

Responsibilities:

• Responsible for working within interdisciplinary teams in an Agile/SCRUM based environment.
• Responsible for interfacing with stakeholders and end users to capture project requirements while understanding user requirements and constraints.
• Responsible for performing qualitative and quantitative analysis to analyze research findings and translate them into actionable insights to guide product decisions and improve user experience
• Translated synthesized data into actionable artifacts such as user personas, user scenarios to facilitate user experience journey mapping.
• Leveraged design thinking methodology as part of the UX design process to ideate, redesign, prototype & construct compelling physical artefacts.
• Responsible for creating sketches, models and mock prototypes to communicate user flows and interactions to engineer, and designers.
• Conducted remote A/B testing to evaluate the mock physical prototypes.
• Responsible to produce detailed specifications in conjunction with business needs to reiterate the financial viability of the proposed products & services.
• Responsible in driving UX vision, create UX workflows, run quick prototypes, and conduct usability testing.

Environment: Agile/SCRUM, UX Research, UX Process, Product Design.