SUMMARY

• Almost 6 years of real time experience in UI UX Design with extensive experience working with Start - ups and Corporations.
• Creating wireframes and mock-ups for Mobile apps and website.
• Expertise in creating compelling front-end user interfaces using UXpin, Sketch and Adobe Creative Suite, Adobe XD and Figma.
• Familiar with UX considerations for mobile applications and cross platform compatibility.
• Extensive experience in Mobile App design, creating the mock-ups and wireframes for the application for the mobile view.
• Created and defined user flow and architecture for complex and robust applications, eventually converting them to a clickable design prototype with exact specifications and making sure the end design is pixel perfect.
• Extensive experience is creating and producing low fidelity to high fidelity wireframes (Sketch etc), defining User Personas and creating scenarios for each one of them.
• Skilled in creating innovative designs and interactions, with a passion for good user experience.
• Provided UX services including interpreting requirements, creating concept designs, producing detailed design documentation, and facilitating design walkthroughs.
• Mentored Full Stack and Front-End Developers about UX and Usability to achieve required goals
• Solid experience in User research using different tools and methods. (Online survey, card sorting, User Interviews, Tree testing, A/B Testing.)
• Highly participated in Agile software development.

PROFESSIONAL EXPERIENCE

Confidential

UI/UX Designer

Responsibilities:

• Completed UI/UX design with Photoshop, Illustrator and Sketch for web-end and mobile end.
• Completed user testing and usability analysis with wire-framing and prototyping tools such as InVision.
• Conceptualized user interfaces and workflows with attention to human-computer interaction and user-oriented design best practices, constantly for the simplest, most intuitive and pleasant user experience Used Google Analytics to build SEO strategies for the official website Designed new features for, and vastly improved the user experience of driver job app and taxi booking app based on iOS and Android, adhering to iOS7/8 design guidelines.
• Reporting to the Director of IT Department, planned, designed and delivered innovative UI/UX design solutions for taxi online dispatching platform, mobile end app and website.
• Conceptualized user interfaces and workflows with attention to human-computer interaction and user-oriented design best practices, constantly aiming for the simplest, most intuitive and pleasant user experience Generated and iterated on wireframes, high-fidelity mockups and usability prototypes, and assisted in the creation of information architectures.
• Designed new brand logo based on company's culture and business concepts. Conceptualized and created wireframe for brand new taxi dispatching application.
• Contributed to company rebranding initiatives by updating the aesthetic and design language of existing products to match the new brand.
• Advocated the adherence to human-computer interaction and user-oriented design best practices.
• Worked on user data analysis, user interviews, and customer feedback analysis to improve user experience.
• Created Custom Directives for tables, map and so on to complete modularization and repeated use.
• Worked with QA engineers and back-end developers to implement A/B testing and unit testing for both website and dispatching system

Environment: Abode CC Suite, Webstorm, Sketch, InVision, Lucidspark, Jira.

Confidential

UI/UX Designer

Responsibilities:

• Completed UI/UX design with Photoshop and Adobe XD for both transaction system and website. In charge of corporate branding, interactive materials for content management. Worked with project coordinators to develop design concepts for new and updated features, functionality and technical standards according to the corporate branding guidelines.
• Established corporate branding guidelines across current websites and marketing materials. Converted complex data tables and excel spreadsheets into info-graphic elements. Interacted with CEO, ECD and marketing directors to develop creative concepts and executed online/offline marketing campaigns, presentations, interactive design and animations. Conceptualized and executed the creative ideas and next generation of branding to life across all channels, images, collaterals, web projects by industry standards and trends. Work closely with producers to schedule and monitor all projects, advised on all technical visual recommendations and/or issues, provide detailed direction.
• Provided graphic support to Global Business Experts, Corporate Financial Analyst and Firm Internal Communications including scan images, manipulation, electronic file management of archived projects and stock image library.
• In conjunction with the Project Manager, survey decision makers on effectiveness/quality of past presentations and materials to solicit feedback for future work. Implemented multiple 3rd-party services to add functionalities of online support and social networking into the web content. Created Responsive Design (Mobile/Tablet/Desktop) with Adobe XD and Figma.Environment: Abode CC Suite, Webstorm, Sketch, InVision, Lucidspark, Jira.

Confidential

UI UX Designer

Responsibilities:

• Responsibilities: Involved designing mock-ups for mobile web Application (iOS, Android) mostly using Sketch and Adobe Creative Suite. Creating Web application architecture by creating User flows.
• Once the end client approves the architecture the design. Advocates for the users' experience and a user-cantered design approach to feature development Evolves and matures UX design & engineering approach within an agile development organization Researched the latest UX/UI concepts, trends and best practices, and incorporate into our practices and design patterns Enhanced the design workflow by introducing Axure and Invision which allowed for quicker results of prototypes for testing Established a mobile experience plan for content creation Created early prototypes, wireframes, user flows and user interactions according to the client instructions. Heavy preference to the visual design Communicated with the FRS clients for product design.

Environment: InVision, Miro, Jira, Wire framing for mobile app and web design using Adobe XD.

Confidential

UI Designer & Graphics Designer

Responsibilities:

• Involved in software development lifecycle including designing, coding, testing and deployment.
• Created custom and effective UI design with Sketch and Photoshop. Adopted Agile for Development Methodology to improve software development process and elevate product while meeting defined goals and key deadlines
• Created optimized graphics and application interfaces with Adobe CC Suite.
• Made hundreds of digital banner of furniture items whichincreased website sales by approx 30%.
• Designed visitor card for internal sales and marketing teams. Developed numerous marketing programs such as Logos, Brochures and Newsletters

Environment: UI design, Sketch, Photoshop, Agile, Logos, Brochures.

TECHNICAL SKILLS

• Android
• Unspecified
• Contextual Inquiry
• Unspecified
• Design Patterns
• Unspecified
• User Interface
• Unspecified
• UI, Unspecified
• JIRA
• Unspecified
• Unit Testing
• Unspecified
• Usability
• Unspecified
• Usability Testing
• Unspecified
• Arduino
• Unspecified
• Coding
• Unspecified
• Content Management
• Unspecified
• Front-End
• Unspecified
• HTML
• Unspecified
• Real Time
• Unspecified
• Structured Software
• Unspecified
• Software Development
• Unspecified
• UI Designer
• Unspecified
• WEB UI
• Unspecified
• UI Design
• Unspecified
• IOS
• Unspecified
• Application Architecture
• Unspecified
• Software Life Cycle
• Unspecified
• Software Development Process