SUMMARY:

• Senior UI/UX Designer, Information Architect and Visual Designer with over ten years experience developing and designing online interactive products
• Web/mobile content, user experiences, information architecture, entertainment and news media systems, e - commerce systems, and online media apps for the iPad and iPhone mobile platforms.

TECHNICAL SKILLS:

• Adobe InDesign, Adobe Acrobat
• MS Office: Visio, PowerPoint, Word, Excel, Access
• JavaScript, JQuery, Ext-JS
• AJAX, UI/UX Bootstrap, Adobe AEM CMS
• Linux, Apache, PHP, mySQL (L.A.M.P.)
• Microsoft Visual Basic, Visual Studio, VB Script
• Windows 7, 8.1, IIS 7.0
• Active Server Pages (ASP), .NET (.ASPX), XML/XSL
• Media Editing (AVS Video, VideoPad
• Adobe Soundbooth, Adobe Flash, Adobe Edge)

PROFESSIONAL EXPERIENCE:

Confidential

Senior UI/UX Architect

Responsibilities:

• Worked with Altera Corporate Marketing and interactive design agency to design and develop new Web site for Altera Corporation providing comprehensive programmable device (FPGA) product and solution information, online service applications, and corporate communications. New Web site design work included user experience design, personas, user story development and user story mapping; usability testing and research, designing Adobe CQ CMS components, visual design, information architecture design and taxonomy.
• Responsibilities and skills include: Designing the information architecture, developing Axure clickable wire frames used for developing final visual designs and testing usability processes. Balsamiq and Visio static wire frames for new product promotional launches and landing pages. Use Adobe Creative Suite to design landing pages, mobile application and responsive design prototypes, SVG graphics, special promotion designs for FPGA device products, industry solutions, and demand generation email campaigns. Provide visual designs, UX designs and CSS for Adobe Experience Manager (AEM) components.

Confidential

Senior UI/UX Designer /Architect

Responsibilities:

• Directed and designed the online media products and apps for AKiiRA Media Systems.
• Directed and designed the UI/UX design, information architecture and development for all AKiiRA intelligent media applications for Internet and mobile platforms including iPhone, Android and iPad. Responsibilities included working with content providers to produce intelligent media applications for leading media networks and distributors including news and sports networks, major national newspapers (US Today and Washington Post) and media distribution providers. Designed prototype information architectures for summarized text and video content.
• UI/UX designs for Web and mobile include defining the information architecture, creating conceptual designs, developing Axure wireframes for new editorial products and concepts, and strategies for usability, online marketing, and search engine optimization (SEO).
• Designed and developed intelligent meta data interfaces for online advertising and marketing systems (SiteCatalyst or Web Trends).
• Bingo Visual Search: Designed a new visual search engine working prototype that could search and accurately match videos to selected videos using a patented visual concept detection method. Design included extensive usability studies for visual search methods and display of visual meta data derived from a video, i.e. concepts, faces, closed captions, and keywords. Designed video concepts information architecture, and authored video content guidelines and creative brief for visual search product. Worked with visual search development group to develop information architecture, user interface, content management and database design to support key functions such as "More like this" and visual concept searches, such as "Political Speech," "Natural Disaster," "Home Run." Authored Visual Search Marketing Requirements document that identified target user personas, user stories and online marketing and SEO strategies for visual search. iTwips: Designed a working news summarization prototype capable of summarizing complete online newspapers such as the Washington Post, and New York Times. Design efforts included developing an information architecture for a new index of "Stories/Topics" and the capability to follow the story.

Confidential

Director Product Marketing and User Experience Designer

Responsibilities:

• Produced, directed and designed e-commerce, download video Web site and retail merchandising for ZVUE Media Player.
• Responsible for designing and directing licensed video download site, including the information architecture, social networking, and video navigation. Worked with content providers to define source video content guidelines. Web site design process included information architecture, usability analysis, wire frame concepts and tests, Web content design, CMS specifications, and online marketing strategies.
• Also responsible for online sales and marketing support of the ZVUE Video Player, online ZVUE product support, and online video content selection and production.
• Directed, designed and produced all Wal-Mart packaging and marketing collateral for ZVUE Media Player and MP3 audio player products, including retail and Internet product packaging, marketing communications, advertising, retail sales support, point of purchase displays and in-store merchandising. Retail product and packaging was accepted and distributed nationally at Wal-Mart stores.
• Worked as product development consultant for new products and services, designing enterprise-level Web site prototypes, and online application services utilizing the company’s ChannelNet/SiteBuilder XML/XSL-based application platform. Projects include Hunter Douglas Window Fashions, Volkswagen, La-Z-Boy, Ford Motor Dealer Connection.

Confidential

Creative Director

Responsibilities:

• Produced, designed and directed genetics information and DNA donor recruitment Web site.
• Assumed executive creative direction for the DNA.com start-up operation; recruited and managed a staff that successfully converted the Web site operations from contracted consultants and service providers to a 100% in-house operation.
• Designed and developed the Gene Trust marketing and recruitment system featuring targeted e-mail lists, online advertising campaigns, website analysis and traffic metrics, advertising placement on advocacy Web sites, and family genetics information architecture. DNA.com and the Gene Trust recruitment system complied with all Federal health and privacy regulations and guidelines. DNA.com received an average of 45,000 unique visitors a month and recruited over 12,000 Gene Trust registrants online who registered to donate blood for genetic studies.
• Authored and created usability tests and analysis for Gene Trust Recruitment sign up process.
• Developed and produced special syndicated family genetics content packages for WebMD, Family Genetics Channel, Medscape, CBS Healthwatch, and Discovery Health.

Confidential

Creative Director, Web Designer

Responsibilities:

• Produced, designed and directed Internet-based rich media entertainment system and applications.
• Started and staffed Web development group that developed a digital audio and video distribution system, supported by enterprise-level databases, CMS, servers, applications and interfaces to audio devices. Designed information architecture for digital audio library, designed, specified, produced audio client application (AudioWiz), audio content library,, and advertisement server and tracking system.
• Authored audio content guidelines and governance rules for proper formatting and display of music and audio book content for copyright, publisher and author credits.
• Inventor of patented dynamic, interstitial advertising technology for integrating demographically-matched ads with audio content.
• Directed and produced audiohighway.com Web site, hosting over 6 million unique visitors per month; developed products and promotional systems for major entertainment studios and rich-media content providers, such as Sony Music, Sony Pictures, Dreamworks, Hollywood Records, Penguin Audiobooks, and Simon and Schuster audio books.

Confidential

Creative Director, UI Designer

Responsibilities:

• Designed, developed and produced custom Sales Force Automation prototypes and integrated client-server-based Web sites within Microsoft Visual Basic environment.
• Designed prototype Advertising Sales System for Knight-Ridder newspapers, OEM and Aftermarket Field Sales System for Allied Signal, Truck and Braking Division, and Agricultural Sales System for AgrEvo agricultural chemicals and products.
• Designed GUI interface and consumer automotive information architecture and taxonomy for Dealer Sales Automation prototype (FocalPoint) for Ford Dealer Connection. In addition developed content guidelines for consumer vehicle information including standard features, options, operational specifications, and dimensions and capacities. Prototype was successfully presented to Ford Marketing executives and contracted for a national Intranet-based implementation.

Confidential

Co-Founder

Responsibilities:

• Co-founded TestDrive Corporation to produce the first "try-before-you-buy" CD-ROM software sales catalog and electronic distribution system.
• Designed and developed the TestDrive software catalog interface, information architecture, and the interactive merchandising systems and devices. Designed and directed the usability testing using recruited focus group participants guided by use cases.
• Co-inventor of patented “Try-Before-You-Buy” technology, allowing consumer software products to be encrypted, metered for trial usage, and re-enabled with unlock codes.