PROFESSIONAL SUMMARY:

• INTERACTIVE CREATIVE DIRECTOR, UI/UX DESIGNER with over fifteen years experience developing and designing Web - based interactive sales products, dynamic graphical user interfaces, user experiences, information architecture, entertainment media systems, e-commerce systems, and online apps for the iPad, Android and iPhone platforms.
• Business and marketing plans, product and marketing requirements, market research, focus group testing, licensing agreements, services and vendor contracts, technology licensing, and new product acquisitions.
• Producer of online direct response marketing campaigns, qualify and secure strategic partner relationships, produce partner reporting and marketing systems, develop online sales and marketing tools.
• GUI design developer for interactive direct-response applications, business and productivity applications, editorial and educational content, and entertainment products. Information and database design, and software requirements documentation.
• Visual language design, information architecture design, taxonomy and information classification, user experience, usability analysis, application process design, use case development, wire frame prototypes, dynamic menu design, tab navigation design, and icon design.
• Copywriter for Web sites, direct response advertising, print advertising, on-line help; Interactive script and storyboard copywriter; Creative Writer, magazine and Web-site content editor, Story Teller, Humorist, and Cartoonist.

PROFESSIONAL SKILLS:

Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)

HTML, HTML5, CSS

Adobe InDesign, Adobe Acrobat

JavaScript, JQuery, AJAX

Visio, PowerPoint, Word

UI/UX Prototype (Axure, Flex)

Linux, Apache, PHP, mySQL (L.A.M.P.)

Windows 7, IIS 7.0, Active Server Pages (ASP), .NET (.ASPX), XML/XSL

Media Editing (AVS Video, VideoPad, Adobe Soundbooth, Adobe Flash)

Microsoft Visual Basic, Visual Studio, VB Script

PROFESSIONAL EXPERIENCE:

Confidential

Responsibilities:

• Direct and design the online media products and apps for the Confidential Systems.
• Directing and designing the UI/UX design and development for all Confidential intelligent media applications for Internet and mobile platforms including iPhone, Android and iPad. Responsibilities include working with content provider partners to produce intelligent media applications for leading content providers including news and sports networks, major national newspapers and media providers.
• UI/UX designs include defining the information architecture, developing wireframes for new editorial products and concepts, and strategies for usability, online marketing, and search engine optimization (SEO).
• In addition, designing and developing intelligent meta data interfaces to online advertising and marketing systems.
• Designed a working prototype of a new visual search engine that could search and accurately match videos to selected videos using a patented concept detection method.
• Design included extensive usability studies for search methods and display of visual meta data derived from a video, i.e. concepts, faces, closed captions, and keywords. Worked with visual search development group to develop user interface and database design to support key functions
• Designed a working news summarization prototype capable of summarizing complete online newspapers such as the Confidential, and Confidential .
• Design efforts included developing a new index of "Stories/Topics" and the capability to follow the story.
• Usability studies indicated a new design was required to simplify the story/topic and follow interface. The revised design has been created, preliminary concept testing complete and awaiting a prototype implementation for the iPad.

Confidential

Responsibilities:

• Produce, Design and Direct online applications, mobile apps and products.
• Worked as product development consultant for new products and services, designing enterprise-level Web site prototypes, GUIs, information architecture and online application services utilizing the company’s ChannelNet/SiteBuilder XML/XSL-based application platform.
• Successful projects include Hunter Douglas Window Fashions, Volkswagen, La-Z-Boy, Ford Motor Company Dealer Network.
• Client design services included information architecture design, online advertising formats, and SEO strategies.
• Designed and developed prototype information architecture, and wire frame designs for consumer genetic testing Web site.

Confidential

Responsibilities:

• Produced, directed and designed e-commerce, and download video Web site and retail merchandising for Confidential.
• Responsible for designing and directing licensed video download site, including the information architecture, social networking, and video viewing navigation.
• Worked with content providers to define source video Web site design included usability analysis, wire frame tests, Web content design, and online marketing strategies.
• Developed a site metrics report and dashboard using Web Trends to track and evaluate video downloads and online Confidential Media Player product support activity to identify most prevalent problems with the player and issue upgrade requirements for the operating system .
• Also responsible for online sales and marketing support of the Confidential Video Player, online Confidential product support, and online video content selection and production.
• Directed, designed and produced all packaging and marketing collateral for Confidential MP3 and media player products, including retail and Internet product packaging, marketing communications, advertising, retail sales support, point of purchase displays and in-store merchandising.
• Retail product and packaging currently accepted and distributed nationally at Wal-Mart stores.

Confidential

Responsibilities:

• Produced, Designed and Directed genetics information and DNA donor recruitment Web site.
• Assumed executive creative direction for the Confidential start - up operation; recruited and managed a staff that successfully converted the Web site operations from contracted consultants and service providers to a 100% in-house operation.
• Designed and developed the Confidential marketing and recruitment system featuring targeted e-mail lists, online advertising campaigns, Web site analysis, advertising placement on advocacy Web sites, family genetics information architecture, and a sophisticated campaign recruitment reporting system.
• Confidential and the Confidential recruitment system complied with all Federal health and privacy regulations and guidelines.
• Confidential received an average of 45,000 unique visitors a month and recruited over 12,000 Confidential registrants online who registered to donate blood for genetic studies.
• Developed and produced special syndicated family genetics content packages.

Confidential

Responsibilities:

• Produced, Designed and Directed Internet-based rich media entertainment system and applications.
• Started and staffed Web development group that developed a digital audio and video distribution system, supported by enterprise-level databases, servers, applications and interfaces to audio devices. Designed, specified, produced audio client application (AudioWiz), audio content library, information architecture, and advertisement server and tracking system.
• Inventor of patented dynamic, interstitial advertising technology for integrating demographically-matched ads with audio content.
• Directed and produced Confidential Web site, hosting over 6 million unique visitors per month; developed products and promotional systems for major entertainment studios and rich-media content providers.

Confidential

Responsibilities:

• DESIGNED, DEVELOPED AND PRODUCED custom Sales Force Automation prototypes and integrated client-server-based Web sites.
• Designed prototype Advertising Sales System for Knight-Ridder newspapers, OEM and Aftermarket Field Sales System for Confidential, Truck and Braking Division, and Agricultural Sales System for AgrEvo agricultural chemicals and products.
• Designed GUI interface and consumer automotive information architecture and taxonomy for Dealer Sales Automation prototype.
• Prototype was successfully presented to Ford Marketing executives and contracted for a national Intranet-based implementation.
• Worked as Creative Director and Web Producer on Ford Motor Company Web site.

Confidential

Responsibilities:

• Designed and developed the TestDrive software catalog interface, information architecture, and the interactive merchandising systems and devices. Directed the usability testing using a
• Developed product packaging, direct-response advertising, and all other marketing communications materials for mass-merchant retailers and distributors.
• Co-inventor of patented “Try-Before-You-Buy” technology, allowing consumer software products to be encrypted, metered for trial usage, and re-enabled with unlock codes.