SUMMARY

• Detail oriented problem solver with excellent analytical skills and a record of accomplishment of optimizing productivity, reducing costs, and increasing profit contributions.
• Well - developed leadership and team building skills. Works well with executive leadership, co-workers, clients, and vendors at all levels. Quoted Web Analytics Expert and Blogger.
• Google Analytics Individual Qualification industry recognized certification.

Core Competencies

• Research & Analysis
• Google Analytics
• Marketing Analysis
• Microsoft Office
• SAP
• Google Ad Words
• Web Trends
• Crystal Reports On-Demand
• Strategic Planning
• Omniture
• Project Management
• Profitability Analysis
• Coupons.com Analytics
• Bazaar Voice Analytics
• Fiddler Web Debugger
• Shuffle Point
• SocialReport.com
• Hoot suite
• Competitor Research
• SEO Quake
• Seasonality Modeling

PROFESSIONAL EXPERIENCE

Confidential, Cleveland, OH

Google Analytics, Web Analyst Remote Consultant

Responsibilities:

• Responsible for Google analytics reporting and analysis for various advertising clients
• Provide monthly and weekly reporting for various agency clients
• Create client overview presentations regarding website performance and key performance indicators.

Confidential, Islip, NY

Digital Marketing Executive

Responsibilities:

• Launched LowCostAnalytics.com - Reporting and Analysis Service
• Work with private clients to create digital marketing plans
• Google Ad Words campaign management and reporting for Fabricwarehousedirect.com
• Provide Google Analytics reporting and SEO analysis for various private companies
• Advise on website design, functionality, marketing monetization
• Create data driven recommendations for site improvements and website conversion optimization and reduce bounce rates.
• Project Leader for The Analysis Exchange, volunteer web site analysis projects for non-profit organizations
• Facebook Insights reporting consultant, for various private clients.
• Keyword research and expansions (Google Insights, Google Ad Words, Word Tracker)
• Serve as a subject matter expert on all things Web analytics.
• Develop relevant customer insights and offer strategy development in online marketing initiatives.
• Created social media competitive overview model for client research
• Technical consultant for user experience website projects

Confidential, New York, NY

Consultant

Responsibilities:

• Designed Reporting and Analysis for Bazaar Voice data across various consumer brands
• Created Facebook Insight analysis and reporting for multiple brands.
• Redemption Analysis reporting based on Coupons.com data.
• Created Facebook Insight analysis and reporting for multiple brands.
• Developed Demographic Reporting and Analysis based on Facebook Insights Data.
• Leveraged Google Analytics to create KPI reports
• Conducted data audit comparing Shuffle Point, to Google Analytics API, and Google Analytics, to determine accuracy.

Confidential, Farmingdale, NY

Senior Metrics Analyst

Responsibilities:

• Implemented automation of key departmental reporting leveraging Crystal Reports.
• Regularly prepare and present comparative Web analytics reports to internal teams on monthly intervals.
• Managed, analyzed, and presented Yield Management campaign profitability analysis.
• Deployed Google Analytics and reporting across two consumer direct travel brands.
• Analyzed and reported daily business performance against forecasted sales goals.
• Led the annual budget and monthly profit and loss planning activities.
• Worked with marketing team to analyze ROI on 3rd party marketing campaigns.
• Presented quarterly competitive analysis to senior management.
• Continually probed for and uncovered opportunities to grow the business and drive profitability via analysis and process improvements.
• Created and managed operational profit and loss model for AmericanExpressVacations.com.
• Worked with internal stakeholders to understand business objectives and define measurement strategies.
• Performed forecasting and analysis of special projects.
• Deliver a high-level view of consumer activity in the digital space by analyzing data minded from multiple touch points.

Metrics Analyst

Responsibilities:

• Created Executive Business Scorecard Report for Senior Management Team.
• Worked directly with directors in updating P/L model for AEV.com.
• Managed and developed all aspects of departmental reporting and analysis.
• Performed functionality testing on web site enhancements and reported results to technology.
• Used Omniture, web site analysis tools to analyze web site performance.
• Used SAP to develop financial reporting model for Amerianexpessvacations.com.
• Executed analytical projects, and at times lead project development efforts.
• Maintained the relationship with the web metrics provider and ensured that what is being utilized is returning the maximum financial value to improve profit margins.
• Created destination level seasonality model
• Responsible for holding weekly reviews of web metrics where insights and trends are presented to brand marketing teams.
• Create and automate complex reporting of Digital Marketing Scorecards
• Developed product placement strategy on Americanexpressvacations.com.
• Used Web Trends and Omniture, web site analysis tools to develop web site performance reporting.
• Analyzed web site marketing strategy to recommend where enhancements can be made.
• Used SAP to develop destination trend reporting and analysis.
• Designed and published departmental reporting.
• Identify poor performing/converting traffic sources and recommend improved strategies
• Complete analyses to determine causes of performance changes