SUMMARY

• Over 7+ years of versatile experience in Confidential & Web Optimization with excellent problem solving and very strong technical skills.
• Extensive hands - on exposure in Adobe Analytics Data Analysis & Insights, Segmentation, and Implementation.
• Highly passionate about Confidential, deriving insights and building analytics solutions to help companies better their multi-channel / Omnichannel experience.
• Extensively worked on providing end to end Web Analytics services from reporting / analysis, business strategy (optimization) and implementation,
• Has excellent analytical, problem solving, communication and interpersonal skills, with ability to interact with individuals at all levels and work as a part of a team as well as independently
• Built executive dashboards for teh leadership team with teh conversion KPI’s & also involved in building/scheduling of dashboards for teh middle-management to provide them a snapshot of teh business. (using Report & Analysis Workspace, Ad-hoc Analysis and data extracts from Data Warehouse and Data Feed)
• Adobe analytics config tag in Ensighten tool variables (events/s.code/eVars/Props). And, me worked on testing for website and mobile applications whether eVars and Props are working as excepted and creating documentation.
• Designed and executed A/B testing and Experience optimization campaigns on Adobe Target.
• Working knowledge in Adobe Test & Target, SQL, and Data Science. Closely worked with teh predictive analysis team to help develop demand forecasts based on seasonality.
• Worked on deep dive pathing and conversion optimization analysis based on business requirements. Managing analytical tag migration program from legacy system to new tag management system (DTM).
• In-depth knowledge of web analytics processes and other related SDLS standards and their application in web platforms.
• Exceptional organizational, presentation, and communication skills - both verbal and written. Solid understanding in Excel, Double Click, Tableau, Confidential Premium, Oracle.
• me has strong knowledge on adobe Acrobat.
• Creating reports and visualizations for teh stack holder by using Google data studio.

Areas of Expertise

• Digital Analytics Solutions, Web Analytics Implementation, Tag Management Systems, Reporting
• Implementation Guides, Solution Design Reference, Tech specs, Interpreting KBRs to KPIs, Business Presentation
• Tagging using scripting (JavaScript, jQuery, Ajax)
• Manual/ Debugging Tag Audits
• Adobe Acrobat

TECHNICAL SKILLS

Digital Analytics: Site Catalyst v15, Google Analytics, Adobe Analytics, Adobe target, Google Analytics Premium, Adobe Workspace, Google Dashboard.

Tag Management Systems: Adobe Dynamic Tag Manager (DTM), Ensighten, GTM, Adobe launch, Tealium tag management.

Other PC Skills: Microsoft Office - Excel, Word, PowerPoint, Word, PowerPoint, Adobe Acrobat

Front End: HTML, HTML5, CSS, CSS3, BOOTSTRAP, Angular Js

Web Scripting: JavaScript, jQuery

Programming Languages: C, JAVA, Python

PROFESSIONAL EXPERIENCE

Confidential, Atlanta, GA

Web analytics manager

Responsibilities:

• Understanding teh behavior and expectations of online visitors
• Creating data visualizations and presentations to provide actionable and compelling insights to stakeholders that are easy to understand and has demonstrable results.
• Creating data visualization report by using google data studio and adobe workspace tools.
• Creating visualization report by using dimensions and metrics.
• Collaborating with technical analytics analyst, web production, web development and marketing teams to implement required tracking and tagging
• Creating and maintaining detailed documentation of analytics events, variables, segments, etc.
• Working across teams to design custom segments based on historical qualitative and quantitative data that can be used to enhance our reporting
• Collaborating with stakeholders to understand and document requirements for ongoing and adhoc reporting.
• Creating and maintaining customized dashboards/reports in our analytics
• Researching anomalies and/or bugs reported by report users
• Design TEMPeffective and impactful reports and visualizations for business and technical audiences using tools such as Confidential 360 and Adobe analytics workspace.
• Administer analytics accounts, properties, user management, dashboards, and reports in Confidential 360 suite and Google Tag Manager.
• Design, optimize and create our tagging architecture within Google Tag Manager and Confidential 360.
• Creating and maintaining segments in Confidential and adobe analytics.
• Creating and maintaining goal completions in Confidential and adobe analytics.
• Creating and maintaining dimensions and metrics in Confidential .
• Fixing teh issues in tag implementation for both Confidential and adobe analytics.
• Created Page Load rules, Event based rules, Data Elements to track teh metrics obtained in teh Solution Design document.
• Worked on multiple web analytics projects involving end-to-end Adobe Analytics development, support, and testing.
• A/B testing, conversion rate optimization strategies and personalization using google optimize/optimize360.
• Creating recommendations in using google optimize.
• UAT Testing for Confidential and adobe analytics by using Chrome Dev Tools and Google assistant and Omni debugger and Observe Point and Adobe Experience Cloud Debugger
• Ads implementation like Facebook Pixel, Twitter Pixel, LinkedIn Pixel, Snapchat Pixel and Flood light DoubleClick Pixel, Podcast pixel, Yahoo pixels, TechTarget pixel in Confidential and adobe analytics.
• Creating and maintaining triggers and variables for Confidential and adobe analytics.
• Creating variable by using custom code JavaScript and jQuery for Confidential and adobe analytics.
• Creating data layer tech spec for implementation.
• Creating and measuring KPI’s using Adobe analytics eVars, Props and Events.

Environment: Google data studio, Google optimizing, Adobe Workspace, Google tag manager, Confidential 360, Adobe launch, Adobe Marketing Cloud - Adobe Analytics (Omniture Site Catalyst), Microsoft Excel, Microsoft Word, PowerPoint, Mac OS, HTML5, CSS3, JavaScript, jQuery, Firebug, Omni debugger, Google assistant, Observe Point, Adobe Experience Cloud Debugger

Confidential, Santa Clara, CA

Senior Confidential Strategist

Responsibilities:

• Perform testing used to built-in plug-in and 3rd party debugging tools - Adobe debugger, Omni bug, Firebug, Fiddle.
• Work with implementation teams (Internal and External) to oversee teh implementation of analytics and optimization tools such as Confidential on multiple websites.
• Design TEMPeffective and impactful reports and visualizations for business and technical audiences using tools such as Confidential 360
• Confidential - creating reports in Confidential 360 and Confidential .
• Administer analytics accounts, properties, user management, dashboards, and reports in Confidential 360 suite and Google Tag Manager.
• Design, optimize and create our tagging architecture within Google Tag Manager and Confidential 360.
• Create and maintain standardization across all brands in Google Tag Manager and Confidential .
• Drive insights from: active users, audiences, bounce rate, session duration, cohort analysis, conversion, cost analysis, and e-commerce insights.
• Web Trends and Confidential for better results, from where visitors are coming to our site and why they are going back (bounce rate) and how we can stay them at our site.
• Created Page Load rules, Event based rules, Data Elements to track teh metrics obtained in teh Solution Design document. Did unit test thorough use Chrome Developer tools.
• Direct data layer implementation on site and pages across website properties.
• DTM is used for Tracking Page Views, tracking events, tracking conversions, Tracking Custom variables.
• Ads implementation like Facebook Pixel, Twitter Pixel, LinkedIn Pixel, Snapchat Pixel and Flood light DoubleClick Pixel in Ensighten tag management Tool.
• Tag implementation for teh websites in both Confidential and adobe analytics.
• Created dashboard and Monitored KPI's as needed.
• Use Adobe Analytics to create custom reports and analyze site traffic and conversion data.
• Work with teh Testing/QA team to debug/test teh web analytics tags.
• Worked on multiple web analytics projects involving end-to-end Adobe Analytics development, support, and testing and data analysis.
• Created extendable classes for various client-side functionalities using jQuery.
• Analyze teh KPI of multichannel marketing promotions and provide fine-tuned customized marketing campaign at channel level.
• Conduct site performance audits with Observe Point and Google Lighthouse to evaluate teh impact of tag implementation on site load time performance.
• UAT Testing for Confidential and adobe analytics by using Chrome Dev Tools and Google assistant and Omni debugger and Observe Point and Adobe Experience Cloud Debugger
• UAT Testing for dataLayer in websites and Native Android app and IOS app.
• Prepared user documentation with screenshots for UAT.
• Communicated with QA Lead and QA Team members to resolve issues.
• Creating mobile application reports weekly in google dashboard and adobe dashboard.
• Using Confidential to track visitor flow and interaction throughout teh company website.
• Preparing statistical analyses and updating analyzed training reports.
• Mapping out key variables and working constantly with teh SDR’s.
• Capture conversion event attributes using eVars, props, and events in Adobe beacon fires.
• Created Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators using Adobe Report Builder.
• Using Resource Override and Charles Proxy debugger for testing and debugging.
• Track session and user page load and event-based information using data layer JSON variables.

Environment: Adobe Report Builder, Adobe Marketing Cloud - Adobe Analytics (Omniture Site Catalyst), Confidential 360,Adobe Workspace, Adobe Adhoc (Omniture Discover), Adobe Target (Adobe Test & Target), Dynamic Tag Manager (DTM), Microsoft Excel, Microsoft Word, PowerPoint, Mac OS,HTML5, CSS3, JavaScript, jQuery, Firebug, Omni debugger, Google assistant, Observe Point, Adobe Experience Cloud Debugger

Confidential, Stamford, Connecticut

Synchrony Financial

Responsibilities:

• Confidential implementation in technical and business implementations for websites.
• Confidential - Confidential 360, Confidential Tag implementation in Ensighten Tool
• Confidential - creating reports in Confidential 360 and Confidential .
• Design, optimize and create our tagging architecture within Google Tag Manager and Confidential 360
• Creating Reports in Adobe Analytics.
• Ads implementation like Facebook Pixel, Twitter Pixel, LinkedIn Pixel, Snapchat Pixel and Flood light DoubleClick Pixel in Ensighten tag management Tool.
• Understanding client business requirements. Instrumental in creating customized solution designs for.
• me has knowledge of using Chrome Dev Tools and debugging for tags.
• UAT testing for Website, Native Android App and IOS App by using Chrome Dev Tools. and creating test document after implementation.
• UAT Testing for Confidential and adobe analytics by using Chrome Dev Tools.
• UAT Testing for dataLayer in websites and Native Android app and IOS app.
• Creating data definitions in Ensighten Tool for dataLayer.
• Adobe Analytics (Omniture Site Catalyst) script into webpage to capture teh Visitor journey, page views, sessions, unique visits.
• Adobe analytics config tag in Ensighten tool variables (events/s.code/eVars/Props). And, me worked on testing for website and mobile applications whether eVars and Props are working as excepted and creating documentation. measuring online metrics
• Developing analytics specifications using Confidential for event tracking channel management and marketing channel strategies.
• Customer experience management like media marketing, content management, media monitoring, social advertising by using third party tool Sprinklr.
• Direct data layer implementation on site and pages across website properties.
• Confidential is used for Tracking Page Views, tracking custom events, tracking custom Dimension, tracking custom Metrics, Tracking Custom variables.
• Knowledge on implementation on Confidential over Mobile applications.
• Worked closely with Onsite Counterpart in understanding teh E-business requirements objective from Confidential .
• Measurement from Stakeholder to provide them with teh analytics solutions
• Designing and Implementing solutions for complex tagging on SPA pages and tracking events category and event action and event label. custom monitoring & reporting for enterprise brands in third party tool meltwater.
• Created teh customized tags, implemented Ensighten on Web pages and Mobile applications. Worked with teh developer in placing teh Data Layer, Bootstrap and Confidential on teh website.
• Created a global reference document for Web and Mobile Tech Spec creation
• Creating documentation for technical and non-technical users for implementing and understanding Site Catalyst.

Environment: Adobe Report Builder, Adobe Analytics, Ensighten Tool, Ensighten Developer Tool, GTM (Google Tag Manger). Confidential 360, Omni debugger, Google assistant, Meltwater, Adobe Experience Cloud Debugger, Sprinklr, Adobe analytics, Site Catalyst, JavaScript, jQuery, HTML, CSS, Debugging, Python, SQL.

Senior Adobe Analytics Consultant

Responsibilities:

• End to End support for Adobe product suite in technical and business implementations. Implementation consulting for
• Adobe Analytics products - Adobe Analytics, Adobe Dynamic Tag Management & Ensighten
• Strong understanding of client business requirements. Instrumental in creating customized solution designs for measuring online metrics
• Performed Site audits from Adobe Analytics perspective and advised clients on possible improvements and optimization. Business consulting on Web optimization and testing strategies
• Excellent skills in developing analytics specifications using adobe products for event tracking channel management and marketing channel strategies.
• Direct data layer implementation on site and pages across website properties.
• DTM is used for Tracking Page Views, tracking events, tracking conversions, Tracking Custom variables.
• Knowledge on implementation of Site Catalyst over Mobile applications.
• Worked closely with Onsite Counterpart in understanding teh E-business requirements objective from Web Analytics.
• Measurement from Stakeholder to provide them with teh analytics solutions
• Designing and Implementing solutions for complex tagging on SPA pages and CTA tracking
• Created teh customized tags, implemented Ensighten on Web pages and Mobile applications. Worked with teh developer in placing teh Data Layer, Bootstrap, and satellite tag on teh website.
• Created Data Layer, Page tracking and Event tracking, implementing custom extensions and plugins through DTM and Ensighten (TMS) to pullover identifiers & user interactions from website and map teh data to Site Catalyst for reporting and analysis
• Created a global reference document for Web and Mobile Tech Spec creation
• Creating documentation for technical and non-technical users for implementing and understanding Site Catalyst
• Perform testing used to built-in plug-in and 3rd party debugging tools -Adobe debugger, Omni bug, Firebug, HTTP Fox, Fiddle
• Multi-suite tagging with custom reports/dashboards and Analysis of data pulled from Site Catalyst.
• Created Page rules, Event rules, Data Elements to track teh metrics as obtained in teh Solution Design document. Did a thorough unit testing use Chrome Developer tools.
• Worked on identify trends, traffic patterns and paths to optimize for seasonality, relevance, and improved performance
• Developed A/B testing campaigns to increase conversion rates and maximize user experience.
• Improved teh process for Requirement management (Requirement Traceability) across various stages of development.
• Create A/B, Multivariate tests, Experience Targeting campaigns in Target to provide personalized content to teh site visitors based on business rules.
• Create segments in Audience Manager and target teh users based on audience clusters.
• Create personalized recommendations using Target Recommendations based on teh user affinities.
• Configured Analytics & Target using Adobe cloud services.
• Create Solution Design & technical specifications based on teh business requirements.
• Create personalized recommendations using Target Recommendations based on teh user affinities.
• Understand you're audiences: Get a complete view of you're audience by combining all you're data sources in one place.
• Create new segments: Continually discover and organize new, valuable segments for smarter targeting and personalization.
• Advertise TEMPeffectively: Make you're ad campaigns more productive by targeting specific segments on any platform.

Environment: Adobe Report Builder, Adobe Marketing Cloud - Adobe Analytics (Omniture Site Catalyst), Adobe Target (Adobe Test & Target). DTM (Dynamic Tag Management), JavaScript. Adobe Audience Manager

Web Analytics Consultant

Responsibilities:

• Supported implementation of Omniture on key pages, including business requirements, variables setup and validation.
• Analyzed web traffic and site behavior using Omniture and clickstream data for customer and business insights to support business decisions and deliver on improved customer site experience or business growth (sales, margin, traffic, and conversion).
• Worked with search engine partners responsible for executing Search Engine Optimization (SEO) strategies to increase organic traffic from search engines to teh business using Confidential .
• me worked with teh developer, for tag management implementation by using teh Tealium tag management tool.
• Served as a liaison to client’s technology staff and partners (Omniture), with respect to improving teh efficiency of implementations, usage, and performance for Anthem’s site functionalities.
• Created and maintained insightful reports to track teh performance of high-level organic search, teh performance of specific areas of teh site.
• Developed and managed online reporting dashboards in Omniture.
• Integrated Confidential data with Tableau and pulled insightful reports.
• Performed regular tracking and end of campaign/activity report generation.
• Performed Debugging and Testing using Adobe Debugger/HTTP Analyzer and test server calls using Browser console.

Environment: Tealium Tag management Tools, Adobe Analytics (Omniture), Confidential, Adobe Debugger, Omni Debugger, Google assistant Debugger. Creating Reports.

Confidential

Responsibilities:

• Develop and maintain reports, dashboards, and scorecards for mobile unit using Omniture Site Catalyst and Confidential Reporting Tools.
• Created IBAI (Insights, Business Action, and Impact) business model for mobile to change teh trend from clickstream analysis to action-oriented analysis.
• Implemented and configured teh new SDK for Site Catalyst (Omniture) to track teh performance over web.
• Provide detailed qualitative and quantitative analysis on campaigns and mobile traffic including web app and native app through teh use of Adhoc (Discover), report builder and Omniture Site Catalyst.
• Develop and implement coding practices for site tagging and follow industry standards.
• Develop custom solutions using JavaScript with within teh Tag Management System for tracking user behavior and send teh data from Tealium to Confidential for building further analytics reports.
• Implement Tealium tags in a way that is compliant with existing Google Tag Manager framework.
• Managing analytical tag migration program from legacy system to new tag management system (Ensighten Enterprise Tag Management).
• Involved in all phases of web analytics cycle. Created dashboard and Monitored KPI's as needed. Worked on Campaign Tracking.
• Define teh web analytics code that needs to be implemented on teh web property. Work with teh Testing/QA team to debug/test teh web analytics tags.
• Used Classifications (Manual and Rule Builder) and Processing Rules. Created BRD and SDR for all teh platforms to establish baseline metrics.

Environment: Confidential - Confidential Premium, AdWords, Ensighten Enterprise Tag Management, Google Tag Manager (GTM), HTML, HTML5, CSS, CSS3, Bootstrapping, JavaScript, XML, Microsoft Excel, Microsoft Word, PowerPoint, Windows XP OS.