SUMMARY

• Over 7 years of professional experience as a User experience / Interaction designer with emphasis on user centered design (UCD), User interfaces design, User research, Rapid prototyping, UX testing, and enhancing the user experience of web applications.
• Strong design education background through Master of Arts (MA) in Web & Multimedia Design, Bachelor of Fine Arts (BFA) in Graphic, Visual Communications.
• Designing the Information architecture, user interface and user interactions for systems.
• Experience in mobile first and responsive design.
• Designing both low fidelity and high - fidelity prototypes using Axure RP.
• Reviewing business requirements as well as interviewing business users as required to understand their work processes and personal needs.
• Experience working in an Agile/Scrum development process.
• Developing web pages using HTML5, CSS3, JavaScript, jQuery and Bootstrap.
• Expert in Adobe Creative Suite products such as Adobe Photoshop, Illustrator & Dreamweaver.
• Creating storyboards to explain the user experience design flows.
• Delivering solutions through impeccable wireframes, flow charts, mockups, visual designs and clickable prototype using UX software such as Axure, InVision, Sketch and Balsamiq for desktop, tablet, and mobile.
• Strong experience in visual design and thorough understanding on how typography, layout, color and interactivity impact design.
• Analyzing business data and product requirements and transforming into intuitive user experience designs by using critical and analytical thinking.
• Analyzing product requirements using critical, problem solving and strong analytical thinking.
• Proven ability to plan and work independently and collaboratively with team in different time zones.
• Experience in Multi-Platform Usability Testing (Desktop, Tablet, and Mobile) and reporting results.
• Experience in implementing ADA / Web Content Accessibility Guidelines (WCAG).

TECHNICAL SKILLS:

• UX Information Architecture
• Personas and Journey Map Creation
• ADA, HIG, and Information Architecture
• User Centered Design
• Visual Design
• Wireframe Design
• Interactive Prototypes
• User Research and Usability Testing
• Heuristic analysis
• Accessibility Standards
• Mood Boards and Storyboards
• Agile Methodologies
• Data Visualization
• Axure, Adobe XD, InVision, Sketch, Visio and OmniGraffle
• Adobe Creative Cloud
• Adobe Photoshop CC
• Adobe Illustrator CC
• Adobe InDesign CC
• JBoss Developer Studio
• TFS / Azure DevOps Server
• HTML, CSS, Saas, jQuery and Bootstrap
• Notepad++
• Adobe Dreamweaver CC
• PowerPoint and Keynote
• Microsoft Office and Microsoft Visio

PROFESSIONAL EXPERIENCE

Confidential, MI

UI UX Designer

Responsibilities:

• Design highly usable user interface for applications using a combination of user centered design and agile development methods.
• Directs the overall user experience of interacting with the product being delivered.
• Responsible for designing, setting, communicating, and executing all user interface screens for each business requirement.
• Design both low-fidelity and high-fidelity prototypes using Axure RP and Sketch
• Provide expertise to the project team through applicable design patterns, screen layout decisions, and usability testing.
• Examine and analyze current user(s) flow and process, pain points and desires from a usability and visual standpoint in order to deliver proper solutions.
• Work very closely with the business analyst, technical lead and developers to develop the system information architecture and responsive designs for the user interface during each sprint
• Design the information architecture, user interface and user interactions for systems.
• Review business and technical requirements as well as interviewing business users as required to understand their work processes and personal needs.
• Update web pages using HTML5, CSS3, JavaScript, jQuery and Bootstrap.
• Plan and execute other forms of usability evaluations including informal and formal usability tests.
• Present data in graphical formats using data visualization best practices
• Create storyboards to strengthen the user experience elements across web and mobile platforms.
• Perform multi-platform usability testing for desktop, tablet, and mobile screens.
• Design intuitive and responsive web wireframes optimized for mobile, tablet and desktop.
• Use current best practices and tools such as user profiles and personas; prototyping; heuristic reviews, storyboards, process flows, user flows, and site maps and usability reviews of developed screens
• Apply the American Disability Act(ADA) Web Accessibility Standards to the web applications

Environment: JBoss Developer Studio, InVision, Axure, Sketch, OmniGraffle, HTML5, CSS3, Saas, JavaScript, JQuery, Bootstrap, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Dreamweaver CS5, Note pad++, Windows 7/Vista, Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Firebug.

Confidential, TX

Sr. UX Designer

Responsibilities:

• Delivered design solutions through wireframes, flow charts, visual designs and prototypes using InVision
• Analyzed business requirements and generating UX wires for review and development
• Designed flow charts and mock ups for web application using Omnigraffle and InVision App
• Analyzed product data with strong analytical, problem solving, and critical thinking
• UX designing for mobile and responsive web applications
• Conducting usability inspections for the designs using cognitive walkthroughs and heuristic reviews methods to identify usability problems in the user interface (UI) design.
• Provided User experience recommendations to the team to make web application user friendly
• Used Adobe Creative Suite, Photoshop, Illustrator and similar creative tools to produce visually alluring and cutting-edge designs and visual content for the websites
• Communicated and collaborated well with software architects and developers in different time zones.
• Developed use cases, usability patterns and workflows

Environment: InVision, Axure, OmniGraffle, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Dreamweaver CS5, InVision, HTML5, CSS3, JavaScript, Note pad++, Microsoft Word, Agile Methodology, Microsoft Excel and Microsoft PowerPoint.

Confidential

UX / Interaction Designer

Responsibilities:

• Used Adobe Creative Suite and like products to provide clean, organized diagrams and illustrations to help communicate ideas clearly
• Executed all design stages from concept to final development
• Developed user interfaces across web and mobile platforms and updating websites as needed
• Designed web related material and content, web banners and displays, used for social media pages and online advertising campaigns
• Maintained company website with HTML, CSS and JavaScript
• Designed print advertisements, photo re-touched photographs
• Provided design support for marketing and sales teams as needed
• Collaborated with the Branding and Marketing team to design mockups and website design prototypes, icons, graphic design elements, style guides and mobile apps and interface elements
• Worked with clients to understand the branding strategies and design goals to define visual design strategy, layout, and features for the web sites/applications design
• Generated team members proficiency in specified skills and noledge using Skills based Matrix
• Met with clients directly to understand the graphic design work requirements and delivered designs to the clients within deadline and received feedback and ratings for the work
• Designed brochures, posters, Illustrations for Solutions marketing, presentations for project proposals, and prepared communication material according to the client requirement
• Worked as a Freelance UI/UX Designer and Photographer for various creative projects in India
• Worked with clients to understand their branding strategies and design goals to define visual design strategy, layout, and features for design of web sites/applications
• Designed mockups and design prototypes for websites, icons, Graphic Design elements, and elements for mobile apps/ interfaces using HTML5, CSS3, JavaScript
• Provided design support for client product team by creating graphics and contributed to user interface design for the website when necessary
• Developed visual content for the websites and updated websites as needed

Environment: HTML, CSS, JavaScript, JQuery, OmniGraffle, Adobe Photoshop CS4, Adobe Illustrator CS4, Adobe InDesign CS4, Adobe Dreamweaver CS5, Microsoft Word, Microsoft Excel and Microsoft PowerPoint.

Confidential

UX / Visual Designer

Responsibilities:

• Designed Icons, graphic elements for websites, style guides and designing elements for mobile apps/ interfaces using HTML5, CSS3, JavaScript
• Delivering impeccable wireframes, flow charts, visual designs and prototypes for websites
• Created and implemented elegant and functional web site layouts, integration of video, user interfaces and assorted digital collateral across a full spectrum of projects and products, (websites, mobile sites, landing pages, banners, blogs, HTML emails, etc.)
• Maintained high levels of visual creativity in harmony with the hibu brand guidelines
• Provided quality design and ideas dat exceeded customer expectations and which delivered high traffic for their business
• Delivered designs for websites and other digital products in a timely fashion
• Designed directory ads dat delivered high-quality leads to clients from their local customers
• Designed and produced Yellow Page advertisements in accordance with department production and graphic standards and shown demonstrated illustrative skills with rough sketches
• Met company expectations for production volumes and quality performance
• Kept pace with design trends in advertising and graphics, primarily for print advertising
• Contributed ideas and design artwork to the team and Proofread to produce accurate and quality work
• Worked as part of a team with printers, quality control, copywriters, illustrators, other designers, account executives, web developers and marketing specialists

Environment: HTML, CSS, JavaScript, WebsPlanet, Fatwire, Adobe Photoshop CS4, Adobe Illustrator CS4. Adobe Acrobat Professional (PDF), Adobe Dreamweaver CS5, Microsoft Word, Microsoft Excel and Microsoft PowerPoint.