Web Content Publishing Specialist Resume profile Minneapolis, MN - Hire IT People

Competencies

Digital Production:Project management forcreation, editorial andproduction ofwireframe inputs and web content publishing using CMS/WCS tools for template creation, page assembly and quality audit.
Project Management: Communicating project milestones, setting stakeholder expectations, responding to urgent requests and delivering quality digital production by partnering with internal external teams to utilize resources, and obtain best practices.
Marketing: Utilizing the web space to deliver impactful messages to the guest and achieve targeted results. Ensuring timely and effective execution of interactive tactics and programs. Improving methods and understanding opportunities for improvements.
Technical abilities: Web Analytics, Email, SEO/SEM, Social Media and related technologies. Foundationalunderstanding of SQL, HTML, CSS, ActionScript and JavaScript.

Work Experience

Web Content Publishing Specialist

Confidential

Act as primary point of contact for online content to ensure seamless integration of website content to improve offer/program awareness with the ultimate goal of increasing revenue
Responsible for the day-to-day creation and updating of category/homepage pages, and campaign spots at the direction of strategic leaders by monitoring issues and change request via the JIRA issue tracking tool
Provided contentpublishing expertise to key business partners to address homepage template variation testing resulting in a new page layout that would provide additional space for marketing initiatives which brought in an estimated 9 million in bottom line revenue annually
Lead cross functional teams on a variety of projects including site optimization through A/B testing
Managed content producing and publishing aspects for Target.com L1/L2 category pages and Homepage
Assumed additional content production responsibilities. Coordinated with merchandising teams, external vendors, and inHouse agencies to assemble and validate digital content
Hired to assist online publishing teams for page build and QA processes on Target.com hardline pages

Integrated Marketing Coordinator

Confidential

Integrated with business marketing teams to plan and execute product/market-level marketing programs, communications campaigns and events to achieve defined performance and sales objectives.
Monitoring budget and utilizing best practice scenarios to improve future marketing programs
Support sales teams by executing digital campaigns and initiatives.
Streamlined processes, and improved efficiency and cost savings with 100s of dollars in marketing cost savings.
Hired to help execute tactical promotions/communications/publicity - whether in print, interactive or from planning on site events