SUMMARY

• Web Analytics consultant with 8 years of experience with expertise on Adobe Analytics, Omniture Site Catalyst, Adobe Data Warehouse, Adobe Workspace, Adobe Report Builder, Adobe Ad Hoc Analysis, Adobe Target, Adobe Experience Manager, Adobe DTM, Adobe Analytics Implementation, Adobe Audience Manager, Google Analytics, Web trends, Core metrics
• Expertise in providing end to end Web Analytics services from tech specs, implementation, reporting, analysis & business strategy (optimization).
• Worked on various projects and gathered experience across different verticals like Retail, E - commerce, Banking, Travel, and Insurance.
• Develops web analytic training programs for stakeholders using Adobe Analytics and Google Analytics.
• Responsible for Process Transitions, Service Delivery, Stakeholders Management, Process excellence and governance
• Created dashboards for the leadership team with conversion KPI’s & also involved in building/scheduling of dashboards for the middle-management to provide them a snapshot of the business
• Significant contribution in automation of some of the key recurring reports (through report builder, Site catalyst) which saved significant man hours for the business
• Good knowledge on python.
• Customer Journey Analytics (CJA) is an Analytics capability that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. It can break down, filter, query, and visualize years’ worth of data, and is combined with Platform’s ability to hold all kinds of data schemas and types
• Extensively worked on validating tracking issues, missing variables and report/fix the issues across website and mobile apps (Android, IOS) using Charles, Fiddler and browser plugins.
• Worked on deep dive pathing and conversion optimization analysis based on business requirements.
• Leveraging the Adobe Marketing Suite (Site catalyst, Discover, Test & Target, Data warehouse) to analyze the contribution/ROI of different campaigns, Paid channels & Banner- ads. worked on server side implementation by google tag manager
• Terraform is quickly becoming a favorite infrastructure as code software tool. The Terraform binary provides a CLI workflow for deploying and managing several services such as AWS, Azure, GCP, and more.
• If you want to try out Terraform, follow this guide to learn how to install and configure Terraform on your Windows system.
• Hands-on experience with snowflake utilities, snow SQL, snow pipe, big data model techniques using python.
• Develop SQL quires and snow SQL.
• Closely worked with the predictive analysis team to help develop demand forecasts based on seasonality.
• Working knowledge in Adobe Test & Target,
• Solid understanding in Excel, DoubleClick, Tableau, Google Analytics Premium, Oracle
• Helps in translating business requirements into Solution Design Requirements (SDR)
• Hands on experience in creating ranked and trending reports in Adobe Analytics, Google Analytics and Web Trends
• Experienced in creating versatile reports using segments, calculated metrics, and dash boarding and built-in capabilities.

TECHNICAL SKILLS

Analytics Tools: Adobe Marketing Cloud - Adobe Analytics (Omniture Site Catalyst), Adobe Adhoc (Omniture Discover), Adobe Target (Adobe Test & Target) Google Analytics - Google Analytics Premium, AdWords Web Trends Optimizely Visualization

Tag Management Solutions: Google Tag Manager (GTM), Ensighten Enterprise Tag Management, Tealium

Debugging Tools: Charles, Fiddler, Adobe Debugger Firebug, Omni bug

Auditing tool: Observe point

Languages: HTML, JavaScript, XML, SQL

Project Management: HP Quality Center, JIRA, Share point

Other PC Skills: Microsoft Office - Excel, Word, PowerPoint, Microsoft Visio

PROFESSIONAL EXPERIENCE

Confidential, Illinois Chicago

Adobe Analytics developer

Responsibilities:

• Works Collaboratively with Business Executives to present key findings and insights. And works closely with cross-functional teams (Marketing, Digital Sales,etc.) to provide reporting and analysis specific to team needs
• Part of a migration of Client to server-side implementation project by using Tealium Event stream
• Testing and debug the launch tests from development regions using tools such as Chrome Web debugger and Postman.
• Creating solution design reference (SDR) document which provides implementation insights such as Evars, props and events in adobe analytics and presenting final specification to stakeholders.
• Documenting the data load procedures performed in the daily maintenance of the application.
• Working in server side using Tealium tag management
• Migrated from ensighten to Tealium
• Moving tags from client to server side implementation by using Tealium
• Conferencing with Customer Service Representatives to understand the requirements
• Training users to work with adobe reporting tool and define the goals of the system and devise flowcharts and diagrams describing logical operational steps of programs.
• Assess the usefulness of pre-developed application packages and adapt them to a user environment.
• These are separate roles and need to be separate people to make sure that responsibilities are not muddled.
• In many teams the Product Manager also fills the Product Owner role. This situation leads to a crushing workload and difficult-to-manage expectations because Product Managers should be spending a fair amount of time understanding customers’ needs by stepping outside of the office.
• The need to be in the office as a Product Owner— and yet still have a deep understanding of customers — is a conflict that continues to create great difficulty for approximately 70% of Product Managers and Product Owners inAgiledevelopment organizations.
• Responsible for their performance management with regular one on one connects
• Conducting daily huddles in order to set the expectation and timelines / ETA’s
• Implemented the strategy for the marketing tags like Facebook, Twitter, LinkedIn, DoubleClick, and Affiliate tagging using Tealium Utag, UDO, rules and universal data layer.
• Customer Journey Analytics expands the scope of Adobe Analytics by offering easy to use cross-channel capabilities and removing limitations in previous versions of Adobe Analytics
• SMEs offer the unique appeal of helping these employees thrive in a changing business environment that demands synergy between the talent a business attracts and the clients it draws.
• SMEs are already well-versed in the value that each member of staff brings to the table, as they know every hire has a tangible impact. Nobody can hide or defer responsibility in an SME.
• Worked on Adobe Target implementation and performing A/B testing campaigns to increase conversion rates and maximize user experience.
• Worked onAdobeTarget implementation and performing A/B testing campaigns to increase conversion rates and maximize user experience.
• Worked on creating the activity and determine effects of activity across different segments.
• Calculate the sample size of an activity and understand the reports based on activity type.
• Worked on target profile scripting in tracking the size selection by user.
• Worked on Presenting the Activity results and making the recommendations based on the results.
• Experience on Monitoring customers journey for successful conversion.
• Assigning different audiences to A/B tests for accurate results
• Deployed Adobe Target by using JavaScript library
• Developed and maintained best-in-class web analytics implementations across ACTIVE Network’s portfolio of web properties via tag management platform (Tealium)
• JavaScript was created to make web pages more dynamic, or it is a dynamic
• Created multiple tags by-using custom JavaScript code.
• Created Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators using Adobe Report Builder.
• Builder custom dashboards to display Google Analytics data by using Google Analytics reporting API.
• Created dashboard views from provider information data to members.
• Extensively created visualization dashboards for the claims.
• Created Rich Graphic visualization/dashboards to enable a fast read on claims and key business drivers and to direct attention to key area.
• Actively involved in gathering requirements from end users, involved in modifying various technical & functional specifications. pages and to determine the best offers, messaging, and content sequences
• Performs UAT (both report UAT, Website/RWD/ app's UAT) for all new and existing features on the digital properties.
• As an admin, I am responsible for classification through regex, classification importer (SAINTs), enabling/disabling pathing, Variables set, expiry & allocation criteria, User account and access management
• Created basic and advanced customer segmentations for various business optimization projects that involves solving a business problem
• Being cross trained on leveraging Observe Point to optimize the Implementation audit time and Tealeaf
• Consumed APIs while utilizing python requests to read numerous JSON reports and file automatic bugs in the NVBugs for intermittent tests.
• Used python language to develop 3 web -based data retrieval systems
• Mentoring the teammates in brainstorming ideas to create complex segments and meaningful calculated metrics.
• Participated in the brainstorming sessions for Peak season (Black Friday week) and also presented the performance insights to Leadership team

Environment: Adobe Analytics, Tealium, Optimizely, Adobe Report Suite

Confidential, Johnston, Rhode Island

Adobe Analytics Consultant

Responsibilities:

• Analyzes website and mobile app data on traffic sources and patterns
• Serves as a technical lead on the development of analytics solutions and documents for developers that details page code requirements and data layer details to support stated business analysis needs.
• Partners with multiple business units within the organization as well as with agencies to ensure the best practices in tagging, security, measurement and decision making are transparent and at the core of our services.
• Implemented third-party tags (Double-click, Facebook pixel, AppNexus pixel, Floodlight pixel) using Adobe launch as they help in remarketing purposes for business
• Well versed with Tag Management Solutions especially with Adobe launch.
• Created a number of rules and data elements by using adobe launch.
• Assists with tracking marketing and improving the results of marketing campaigns.
• Manages site tags, data definitions custom scripting within Adobe launch.
• Created A/B Testing use cases in adobe target
• Worked on A/B Tests testing in Adobe target
• Analyzes customer sales/acquisition data, connecting back-end customer database results to site and media performance.
• Provides insight on data trends and anomalies, making recommendations where appropriate to improve business performance
• Identifies new opportunities through the use of quantitative data gathered with the Adobe toolset combined with data from other systems.

Environment: Adobe Report Builder, Adobe Marketing Cloud - Adobe Analytics (Omniture Site Catalyst), Adobe Analytics (Omniture Discover), Adobe Target (Adobe Test & Target), Ensighten, Firebug, HP Quality Center, HTML JavaScript, Microsoft Excel, Microsoft Word, PowerPoint.

Confidential, Winston-Salem, NC

Adobe Analytics Developer/Target

Responsibilities:

• Develops and maintain reports, dashboards, and scorecards for mobile unit using Omniture Site Catalyst and Google Analytics Reporting Tools
• Created IBAI (Insights, Business Action, and Impact) business model for mobile to change the trend from clickstream analysis to action-oriented analysis
• Implemented and configured the new SDK for Site Catalyst (Omniture) to track the performance over web
• Managing analytical tag migration program from legacy system to new tag management system (Ensighten Enterprise Tag Management)
• Involved in all phases of web analyticscycle
• Created dashboard and Monitored KPI's as required
• Worked on Campaign Tracking
• Worked on A/B testing campaigns to increase conversion rates and maximize user experience by using adobe target.
• Integrated website analytics across
• Used Omni bug for pattern matching on outgoing requests sent by the browser which helps in identifying and filtering out unmatched patterns before decoding the details of any requests
• Works with the Testing/QA team to debug/test the web analyticstags
• Used Classifications (Manual and Rule Builder) and Processing Rules
• Created BRD and SDR for all the platforms to establish baseline metrics

Environment: Google Analytics - Google Analytics Premium, AdWords, Ensighten Enterprise Tag Management, Google Tag Manager (GTM), Tableau, Firebug, HP Quality Center, HTML JavaScript, XML, Microsoft Excel, Microsoft Word, PowerPoint, Windows XP OS.

Confidential, CA

Adobe Target developer

Responsibilities:

• Used Google Tag Manager to implement third-party tags (DoubleClick Floodlight etc.), data layers and selected site functionalities.
• Debugging implementation problems, JavaScript errors, and product functionality
• Performing multi-channel analysis by integrating and analyzing large operational, transactional, marketing, web, email, mobile, tablet, and research data to create a customer centric view of data to drive customer acquisition and retention strategies.
• Provided strategic and actionable recommendations based on the website analytics data to improve conversion rates, drive self- service usage and decrease operational costs.
• Worked in an agile platform, delivering daily status updates regarding the project timeline
• Provided audience tracking and trending reports to Ad Sales management through monitoring and analysis of various web properties
• Prepared and distributes daily and weekly reports highlighting relevant performance of competitors using various comScore Media Matrix and Media Planner reports.
• Responsible for optimizing digital campaigns across channels including SEM, SEO and social media.
• Measured and reported performance of all major digital marketing campaigns and assess against goals (ROI and KPIs).
• Worked on identify trends, traffic patterns and paths to optimize for seasonality, relevance and improved performance
• Developed A/B testing campaigns to increase conversion rates and maximize user experience by using adobe target
• Integrated website analytics across multi-channel setup giving end-to-end visibility into consumer behavior.
• Improved the process for Requirement management (Requirement Traceability) across various stages of development.
• In-depth knowledge of web analytics processes and other related SDLS standards and their application in web platforms.
• Conducting Exploratory Data Analysis using Python using some of the most common modules

Environment: Google Tag Manager (GTM), Dynamic Tag Manager (DTM), Google Analytics - Google Analytics Premium, AdWords, Dynamic Tag Manager (DTM), Firebug, HP Quality Center, HTML JavaScript, XML, Microsoft Excel, Microsoft Word, PowerPoint, Windows XP OS.