PROFESSIONAL SUMMARY:

• Social Media Specialist who enhances corporate marketability through progressive electronic marketing tools and social media platforms. Offers 5+ years experience in planning, project management and executing social media strategies, campaigns and analytics reports. Demonstrated ability to develop messaging and promotions in accordance with Quality Assured compliance, company policies, and brand guidelines.
• Creates, deploy and re - iterates content for blogs and social media. Develops and execute social content calendars, manages all phases of digital marketing initiatives including campaign implementation from concept through delivery and optimization.

TECHNICAL SKILLS:

Social Marketing Automation Software: Sprinklr, CMS Sprout Social, Hootsuite, Buffer

Native Social Analytics: Facebook, Instagram, Twitter, YouTube, LinkedIn

Paid Campaign Management: Facebook Power Editor, Facebook Ads Manager, Instagram, Twitter

Web/Others: HTML, CSSContent Management System (CMS): WordPress,Drupal BlogsmithSEO Knowledge

Website Data: Google Analytics

MS Office Suite: Word, Excel, PowerPoint

PROFESSIONAL EXPERIENCE:

Social Media Specialist & Analyst

Confidential - New York, NY

Responsibilities:

• Own the development, execution, and measurement of strategic social media plan and its associated budget across campaigns and channels.
• Establish and implement a content creation pipeline that includes video, images, and other media that best fits the target platform. Create, manage and update internal and external repositories of social media content for marketing assets.Ensure all social media content aligns to marketing messages and meets brand standards for a consistent tone of voice and identity.
• Work closely with company president and Vice President of Marketing to develop and create social media content that is consistent for an effective customer journey.
• Plan, schedule and implement core social media on Instagram, Facebook and Twitter.Writes, produces and distributes numerous posts per day on 3 social media platforms.
• Read and respond to social media comments for community management.
• Gathers, strategically analyzes and presents social media metrics to determine effectiveness of campaigns in an effort to maximize traffic and marketing efforts. Manages and report social listening findings.
• Develop monthly and update weekly social media calendar.
• Utilize third-party data for analytics reports and to investigate new growth opportunities.
• Identify value propositions for copy writing key social media messages. Create messaging that impacts their target audience
• Create high-quality social strategy documentation, including product marketing briefs.
• Analyze usage patterns to understand ways in which customers used company products and services.
• Grew Instagram follower account by 7.5% (13,000 Instagram followers) organically in 45 days.
• Identifies and monitors trends in social media and implement improvements as required.
• Creates and edits images, shorts videos and social graphics using several software platforms and apps.

Social Media Community Manager

Confidential - New York, NY

Responsibilities:

• Wrote compelling, engaging content and copy for Kaplan Test Prep's Medical and Kaplan Nursing company blog articles using Wordpress content management system; and social media content for Facebook, Twitter, LinkedIn, YouTube.Copywriting of captions for social media graphics.
• Increase Facebook and Twitter 940% combined YOY in Q1 2017 for Kaplan Nursing, and 25%+ MOM on Twitter for Medical and Nursing.
• Generate 100+%-1,000%+ increase in social campaigns created to lift brand awareness, drive engagement and lead generation.
• Increase company blog traffic 15-25%+ monthly after SEO-optimizing and publishing articles 2-3 times a week for 3 company blogs.
• Cultivated the messaging, shooting, and editing of user-generated content for social campaigns.Edit short-form videos for Facebook, Twitter and, YouTube using iMovie.Collaborate to develop related video story ideas for campaigns.
• Report analytics weekly, monthly, quarterly and for year-over-year in monthly for blog articles and social media efforts to leadership, stakeholders, and internal teams.
• SEO-optimize blog articles and YouTube videos initiating over 25-50% increase in the web page and video views MOM.
• Conceptualize and create branded social tiles, company's first podcast, first social influencer and first testimonial content campaigns for the website and social media.
• Implement a revised content strategy that encompassed a focus on the user experience, SEO tactics, for website, blogs, social media and digital marketing (paid social).Create KPIs for metrics tied to key objectives.
• Use Sprinklr social media publishing software system for publishing, scheduling, produce social media analytics reports t to track the effectiveness of campaign ideas and efforts.
• Create KPIs for metrics tied to key objectives for campaigns.
• Meet weekly with key stakeholders/internal clients to collaborate and generate ideas (VP of National Marketing, Marketing Managers, Content Marketing Manager, Digital Marketing Optimization, Email Marketing, Digital Media, Copy, Design, Communications) to develop cross-functional campaigns and strategies.
• Capture social photos around at internal and external events.
• Conduct and promote Facebook Live to promote company employees, products and services.

Employer Talent Brand Manager

Confidential - New York, NY

Responsibilities:

• Develop and launch GSN Games' first employer talent brand, social recruiter plan and hyperlocal marketing strategy for tech talent recruitment in Boston, San Francisco & Bangalore, India.
• Increase Careers page website traffic 25+% MOM.
• Increase followers, engagement 50+% MOM on Twitter and LinkedIn after creating, scheduling and managing social media posts using Sprout Social.
• Engage with targeted communities and influencers online in social media to promote recruitment of women, diversity and college intern initiatives.
• Recruit employees as brand ambassadors to promote job openings in social media and offline at in-person company-sponsored events.
• Develop methods, tools, and social media assets (i.e.photo, video, sponsored content, offline advertising, search locations) to support Talent Acquisition to attract high potential tech employees globally.
• Partner with the internal Marketing, PR, and HR to execute on deliverables, projects, and offline events.
• Partner with recruiters to develop sourcing intelligence and targeted job postings.
• Project management of employee brand ambassador outreach designed to meet hiring objectives while maintaining talent brand consistency.
• Schedule and promote recruiting events (professional and university) in company career-focused social media accounts.
• Recruit and train company talent on social media initiatives to become brand evangelists for employee advocacy.

Content & Social Media Manager

Confidential - New York, NY

Responsibilities:

• Wrote B2B social media and website content for OTRIAD.
• B2C written and video content for clients Project Reality, and InterFACE Talent.
• Incorporated SEO keywords and tags into headlines and article copy for websites.
• Write, curate, schedule & monitor social media posts for community engagement for both agency and clients. Utilize social media monitoring tools Hootsuite and Sproutsocial to schedule posts and measure the effectiveness of campaigns.
• Execute administrative duties including scheduling posts, and writing press releases and affiliate marketing content for client campaigns.
• Develop email content, including weekly e-newsletters and client Interface Talent monthly print newsletter.
• Regularly monitors email and web performance using Google Analytics for metrics. Report on opportunities for improvement for outreach for target demographic.
• Supervised social media intern team.