SUMMARY:

• Adept at all phases of project lifecycle of information architecture, including requirements gathering, user analysis, wireframes, styles guides, look - and-feel, final layout and redlines.
• Solid knowledge of human-computer interaction, navigation, and usability for UI design, a multi- disciplinary user experience specialist focused on users, customers, usability, design, communication, relationship, and business value.
• Builds consensus around principles of user-centered design, quality processes and quality assurance, business process improvement, and professionalism.
• Exceptional communication, interpersonal, and time-management skills.
• Combines a broad background of creative, business and real world experience.
• Skilled in user interfaces, websites, portals, modules, graphic solutions, online ads, and e-newsletters.

TECHNICAL SKILLS:

REVIEWUI/UX Design: Information ArchitectureWireframesUI Prototyping and mockupsUsability MethodologyRedlines and style guides

UI/UX Design and Prototyping Software: VisioPowerPointBlendVisual Design:Visual MetaphorsBrand DevelopmentMarketing proposals, landing pages and advertisement materialsIllustrations, Icon Creation and Animations

Visual Design Software: PhotoshopFireworksIllustratorFlash

Development: HTML, CSS

PROFESSIONAL EXPERIENCE:

Confidential

Lead UI Designer

Responsibilities:

• Working for multiple clients on design and development of the websites, web portals and desktop applications responsible for visual user experiences, focusing on improving customer conversion, click-through rates, user-task completion rates and payment volume.
• Creating initial sketches, wireframes, informational architectures, high-fidelity mockups, prototypes, interaction workflows and click-throughs, along with final style guides and redlines.
• Passionate about usability and user-centered design, its media, methodology and its tools to advocate for best practices in today's competitive global marketplace creating an effective UIs, focusing on improving usability of the customer’s websites and on-line sales characteristics, successfully achieving challenging goals of staying on time and budget.
• Working closely with product managers, marketing account managers, business owners, stakeholder, usability analytics and developers to build engaging and elegant and sophisticated visual designs and simplify the process of perceiving presented information.
• Collaborating closely with the clients to evaluate and prototype new design layouts, to identify visual and interaction problems, detailing final designs to facilitate implementation of hand-off, addressing all user experience-related issues by applying user experience and design best practices, main principals, heuristics and approaches of effective design.
• Working to identify, explore and demonstrate new Web and Computer technologies that will be beneficial to the clients.

Confidential

Lead UI and Visual Designer

Responsibilities:

• Complete redesign and successful launch of GFS portal called Ignition that is greatly preferred by customers in comparison to the previous version.
• Simplified the navigation and organized the product features that resulted in better visual and user interface experience, exceeded success metrics expectations for the project including growth of payment volumes and overshot the sales target.
• Rebuilt look-and-feel to improve visual experience, visual design, UI design, advertisement materials design including image and brand development, iconography, email campaigns, ads, banners and other graphic materials.
• Collaborated with project managers, business owners, stakeholders and developers to identify core scenarios and to get buy-in on UX plans to implement the final mockups that improved conversion and user-task completion rates.
• Design solutions from hand sketched ideas to interactive prototypes, produced wireframes and click- through prototypes illustrating key UI interaction models, created redlines and style guide documents.
• Design iteration and evolution driven by user scenarios, technical constraints and feedback, lead and participated in UI research, conducting focus groups and usability testing, usability lab studies to create design solutions that resolved UX problems.

Confidential

Senior UI/Web Designer

Responsibilities:

• Lead design, development and implementation of the new web interfaces, graphics and layouts for the company’s main e-commerce website that resulted in gain of payment volume.
• Created, managed and maintained company’s web site channels starting with wireframes, storyboards and click- throughs all the way to the visual level with key responsibility for creation of web content.
• In-depth experience applying graphic design principles to produce creative, innovative and professional web channels to improve the click- through rate.
• Provided support to Marketing and Business Development groups for email campaigns and other graphic needs.
• Extensive use of Flash creating animated elements.
• Graphic presentation and navigation, development and monitoring standards for the UI, page design, and graphics development.
• Drove the visual and media design styles throughout deployment of final product, provided design solutions appropriate to product priority and budget.

Confidential

Web/UI Designer

Responsibilities:

• Designed and developed look-and-feel for the company’s website by shaping the direction and corporate identity into a clean and sophisticated visual form.
• Worked with development team to implement and refine page design and UI which resulted in an improved click- through rate.
• Created advertisement segments, worked closely with the Marketing Department, editors and developers creating branding, marketing proposals, landing pages, email campaigns and other advertisement pieces that resulted in improved customer conversion rate.
• Designed interactive web fragments for the company’s website, including extensive use of Flash creating animations, headers and banners.
• Managed design requirements within schedule and resource constraints.

Confidential

Web/UI Designer

Responsibilities:

• Designed web fragments for MSN Shopping, including creating animations, headers and banners and other graphic segments that increased traffic, tremendously improved payment volume and click-through rate.
• Created tutorial Flash movie for the MSN Shopping editing tool for the internal use that helped to cut the learning process.
• Managed design requirements within schedule and resource constraints working closely with the team of the designers, the marketing group and the developers.
• Extensive use of Photoshop, Illustrator and Flash to create visual mock-ups presentations and storyboards of the new UX.

Confidential

Web/UI/Graphic Designer

Responsibilities:

• Worked for multiple clients on design and development of the websites, web portals and desktop applications responsible for visual user experiences.
• Extensive use of Flash to create marketing proposals, presentations, and slide shows.
• Developed websites and print material including design and maintenance.
• Designed and produced promotional brochures, ads, logos, websites, invitations, prototype drawings, presentation graphics and diagrams, created graphics and original covers for proposals, presentations, and project deliverables.
• Created, maintained & publish web pages & micro-sites using HTML, CSS, ASP.

Confidential

Web Designer

Responsibilities:

• Built applications using Flash, HTML and XML and integrated into existing company’s tutorial oriented web site.
• Responsible for concept, design and building interactive multimedia projects to support development initiatives as well as content projects for company’s product web site.
• Worked within web design team to deliver and maintain Web applications, conceptualized, designed, and build interactive multimedia projects to support new development initiatives.
• Integrated new user-interactive pieces into company’s product web site.

Confidential

Web & Graphic Designer

Responsibilities:

• Designed and developed on-line manual for Recruiting Operations and Support Team Department using Dreamweaver and Photoshop, a tutorial that allowed to speed-up the learning process for new employees.
• Generated print copy of the web version for the supportive & material using Illustrator and Photoshop.
• Designed and created an online newsletter as well as compile and define the content working closely with the Marketing Department.
• Created web-based "Getting Started" modules that improved the new hires data entry process.

Confidential

Web/Graphic Designer

Responsibilities:

• Designed and developed websites and print material for various clients including design and maintenance.
• Created and designed screenshots and graphics, original covers for proposals, presentations, and other project deliverables.
• Designed and produced promotional brochures, ads, logos, websites, invitations, prototype drawings, presentation graphics and diagrams, created graphics and original covers for proposals, presentations, and project deliverables.

Confidential

Web Designer

Responsibilities:

• Designed and produced ongoing merchandising and interface graphics for co-branded e-commerce Web sites targeting the employees of Confidential ’s Fortune 500 clients.
• Created successful Web-based demos for prospective vendors including Microsoft, Boeing, HP, Gap, Confidential, Ashford, Spiegel, Barnes and Noble, Dell and many others.
• Designed and produced promotional brochures, ads, logos, websites, invitations, prototype drawings, presentation graphics and diagrams, created graphics and original covers for proposals, presentations, and project deliverables.
• Worked closely with Category Management and Engineering team to implement and streamline the production and handling of digital files.

Mirtravel

Web Designer

Responsibilities:

• Designed and developed the company’s complete Internet presence, including corporate logos and marketing material.
• Worked closely with clients and the team members to define site functionality and to create distinctive and unique Web site advertising.
• Coordinated with IT Dept all back-end integration between website and online marketing vendors - data transfers and flows.
• Provided presentation support.
• Coordinated Domains/Email Issues.
• Website Quality assurance.
• Provided presentation support