TECHNICAL SKILLS:

Qualitative and Quantitative UX Research: Graduate - level in ethnographic methods and qualitative research methods at Confidential Strong academic background in statistics, and professional experience in web analytics and data analysis

UX Prototyping & Wireframing Tools: Axure Adobe XD Bootstrap 1-4 LucidCharts Invision

UI and General Design tools: Fine arts background with strong design & typography skills Sketch Adobe Photoshop, Illustrator, and InDesign Google s Material Design Library GIMP

Web Analytics: Google Tag Manager, Google Analytics, Google Ad Words, Google Data Studio, Omniture / Adobe SiteCatalyst, IBM CoreMetrics, Kissmetrics, Monetate, Confidential, Visual Web Analyser, Qualaroo, SilverPop, Sharpspring

Web Development: Mobile-first, responsive CSS 3 and preprocessors (LESS, SASS, Stylus, CSSM) Accessible, SEO-friendly HTML5 JavaScript, jQuery, templating engines (ejs, jade, handlebars), and frameworks (Knockout.js, React.js), Highcharts.js, some d3.js Microsoft Team Foundation Server (TFS), Git, Visual Studio, WebStorm Wordpress, DotNetNuke, Flask, and multiple node.js-based and proprietary CMSs

Writing: Academic and technical writing, copy writing, editing

WORK EXPERIENCE:

Senior UX Designer

Confidential (Charlotte, NC)

Responsibilities:

• Planned and designed interactive wireframes and protoypes (Axure, Adobe XD) of user flows and interfaces for enterprise-level reporting software
• Wrote data narratives
• Relied heavily on ethnographic methods and one-on-one interviews to refine product requirements
• Conducted market research and competitive analysis to educate product development
• Collaborated with stakeholders across departments to rapidly define project requirements in an agile work environment

UI/UX Designer

Confidential (Boca Raton, Fla.)

Responsibilities:

• Planned and prototyped complex user flows and interfaces for the first centralized United States Section 8 and public housing waitlist system, focusing on accessibility and Section 508
• Collected quantitative and qualitative user data
• Collaborated heavily with SMEs and back-end developers to educate complex design decisions
• Reviewed resumes, interviewed, wrote and administered aptitude tests for new hires
• Significantly improved revenue by implementing Google Custom Search ads and custom scripts to lazy load ads
• Significantly improved subscription-based revenue by redesigning checkout funnel based on qualitative and quantitative user data
• Implemented Google Tag Manager to streamline marketing initiatives and monitor user behavior
• Analyzed traffic from advanced persistent bots (APBs) scraping website data
• Designed and developed reporting dashboards
• Designed various print ads, posters, icons, etc.

UX Designer / Developer / Analyst

Confidential

Responsibilities:

• Collected quantitative and qualitative user data
• Informed product development
• Wrote project requirements
• Designed and developed websites
• Wrote and edited software tutorials, financial newsletters, academic work, novels

Web Designer

Confidential (Palm Beach Gardens, Fla)

Responsibilities:

• Collected and analyzed quantitative and qualitative user data to inform complex design decisions
• Created a live dashboard of results from multiple AMVO (adaptive multivariate optimization) experiments to help educate the Product, Analytics, and UX/UI Design teams
• Wrote glossaries and guides for design and editorial teams to make the user experience more cohesive across content verticals
• Wrote and coded living style guide (SASS, KSS)
• Designed landing pages, responsive emails, graphics, logos, banner ads, etc.

Optimization Analyst / Technical Writer

Confidential (Boca Raton, Fla)

Responsibilities:

• Wrote a “cookbook” for other analysts on UX best practices, based on our extensive, proprietary library of past test results
• Focused heavily on defining primary CTAs and eliminating steps from user flows
• Developed site audit process to diagnose enterprise-level ecommerce funnels with respect to user experience (UX) best practices and KPI-based web analytics (using Google Analytics, Adobe Omniture SiteCatalyst, CoreMetrics, and proprietary in-house platforms)
• Designed, monitored, and evaluated adaptive multivariate and A/B/n experiments to boost KPIs like conversion rate and revenue per visitor
• Wrote 150-page technical manual for eOptimizer 2.0 AMVO platform for other UX Analysts
• Wrote VALUE Optimization Framework for diagnosing and optimizing eCommerce customer experience (CXO)

UI/UX Designer

Confidential (Boca Raton, Fla)

Responsibilities:

• Collected and analyzed quantitative and qualitative user data to inform complex design decisions
• Researched and designed prototypes of new user flows to improve KPIs
• Redesigned legacy DotNetNuke sites to be mobile-first and employ other UX/UI best practices

Lead Technical Writer

Confidential (Boca Raton, Fla.)

Responsibilities:

• Collaborated with stakeholders to plan website navigation and user experience
• Coordinated between management and IT on website UX planning and design
• Wrote and edited online exams

Co-founder & Researcher

Confidential (Chicago, Ill.)

Responsibilities:

• Designed and wrote website content
• Collaborated with international team of researchers on multimedia projects, including a video game and documentary film
• Co-designed several research projects using mixed qualitative and quantitative methods
• Mentored undergraduate Research Assistants
• Co-wrote and edited IRB and NIH grant proposals

Teaching Assistant

Confidential (Boca Raton, Fla.)

Responsibilities:

• Lectured math courses on Statistics, Math for Liberal Arts, Excel, MiniTab, and SPSS
• Wrote funny practice exercises to better engage student interest
• Edited exams and quizzes to better align with student evaluation goals
• Promoted to only full-time Teaching Assistant
• Compiled grades and assessed student progress

Research Assistant

Confidential (Boca Raton, Fla.)

Responsibilities:

• Designed testing stimulus to measure event-related potentials via EEG
• Designed fMRI experiment to investigate neural loci for interval timing

Writer and Web Production Specialist

Confidential (Boca Raton, Fla.)

Responsibilities:

• Designed and developed website to recruit clients from equestrian community
• Helped research investment opportunities for website content to improve user experience