PROFESSIONAL SUMMARY:

• User Experience Architect with 20 years’ extensive and proven experience, successfully delivering complex interactive design projects with usability testing and competitive analysis. Innovative team player with a strong background in all facets of Information Architecture and UxD (User Experience Design). Extensive experience designing complex B2B solutions for complete digital environments such as web - based applications, social networking sites, and responsive scalable designs.
• Industries: Advertising, IT, Healthcare, Pharma, Sports/Entertainment, TV, Finance, Insurance, Hotel & Hospitality, Blockchain Tech, Energy & Non-for-profit. Experience in remote positions with cloud-based projects & document management.

TECHNICAL SKILLS:

TOOLS: ET & METHODOLOGY: Adobe XD, Figma, Sketch, InVision, UX Pin, Visio, Omnigraffle, InDesign, Zepelin, Axure RP, JustInMind Adobe Creative Suite, Miro, SharePoint & DocuShare, AWS, VDI, MS Teams & all cloud collaboration tools Atlassian Confidential JIRA, Confluence & Rally, Waterfall/Agile, SafeAgile and Lean UX methodologies

PROFESSIONAL EXPERIENCE:

Confidential, Jersey City, NJ

User Experience Lead

Responsibilities:

• Highlighting enterprise SaaS/B2B software design, UX research, analytical decision-making, and strategic thinking. Expert capability in creating user flows, wireframes, and high-fidelity prototypes, using Photoshop, Adobe XD and InVision. Design application user interfaces/experiences by rapidly executing high-quality design artifacts such as site maps, user flows, wireframes, screen mockups, interactive clickable prototypes and data visualizations to support multiple Agile teams.
• I worked simultaneously on two key strategic projects for Confidential, both US based and off-shore teams.
• Requirement-gathering platform that helps various different teams to collaborate & capture the requirements at one place. Research, design & document various workflows and SDLC tool integration with this application.
• Design along with business analysts & multiple architecture & Dev. teams, new platform that utilizes “Replay Dashboard” that can help Chubb teams look at the exceptions as they occur and resubmit to correct outstanding issues.
• Both applications are responsive, single page applications, which supports various roles and has role based application behavior.

Confidential, Jersey City, NJ

UX Interaction Designer

Responsibilities:

• UX work was spread across six work-streams (Round Preparation, Application Review & Approval, Progress Reporting, Initial Monitoring, Long-Term Monitoring, and Shared Services), as well as high-level future state process flows. The work-streams mirrored the typical lifecycle of an AHP project, from application through archival, and with the shared services work-stream covering requirements that are applicable to multiple lifecycle phases.
• Worked and coordinated with offshore UX and Visual Design team to produce wireframes and a clickable prototype, covering requirements, and creating a “Design Library” and a Style Guide, Dashboards and Sitemap. As part of discovery process, worked on site audit, user interviews, journey mapping, nomenclature/taxonomy issues, defining roles and their entitlements (Functions across the enterprise).

Confidential, Boston Mass

UX Interaction Designer

Responsibilities:

• Reimagined user experience as part of the conversion. Technology refresh - games component from flash-based app to Unity. Implement design system for all UX work. Lead collaborative creation of wireframes, sitemaps, functional inventory for gap analysis and related research in to gaming platforms. Created knowledge base (Wiki) for offshore team in Confluence with all related information.
• Served as a Liaison/Bridge between client’ Confidential engineering department in Boston and client’ Confidential NYC User Experience team. Managed/coordinated offshore (Hyderabad, India) work, UX and Visual Design assets.

Confidential, Stamford, CT

Principal Solutions Architect

Responsibilities:

• Focus on UX consulting, offering innovative, actionable and scalable cross-disciplinary solutions in Advertising, IT, Healthcare, Insurance, Pharma, Sports and Entertainment, TV, Finance, Hotel & Hospitality, Blockchain Tech & Non-for-profit industries.
• WER1 name represents; “Philosophy & discipline of empathy and unity with the client' Confidential brand, informing articulation and implementation of business goals.”

Confidential, Stamford, CT

User Experience Design

Responsibilities:

• Streamlined previously manually-created process for reporting data from line personnel activities from the field to database to be used by business to translate into revenue measurements. Designed/implemented a tablet application that would allow inputting crew hours, equipment being coded - to be allocated to crews used and transmitting project work data, images and assessments from the field. This allowed business to automatically assign appropriate revenue number used to generate invoice for client as well as revenue and payroll reports to measure crew-based profitability.

Confidential, Stamford, CT

User Experience Design

Responsibilities:

• Short-term contract to redesign Confidential ' Confidential top-tier and utility navigation/ footer to accommodate addition of new programming content, product lines and services for their expanding demographics ("Mi Plan Latino," "African American" plan, " Confidential Mobile," "TV," "Internet & Voice."
• Competitive analysis of industry as it relates to navigation and delineation between products & services. Articulation and annotation of primary navigation to include new product lines/channels & services Charter brand was launching for the new season. Redesigned user interface to effectively communicate the difference and drive traffic to retail sales channels & Small Business customer' Confidential sites as appropriate.

Confidential

UX Analyst/Designer

Responsibilities:

• Translated concepts into wireframes and mockups that lead to intuitive user experiences. Facilitated client’ Confidential product visions by researching, conceiving, wire framing, sketching, prototyping, and mocking-up user experiences for digital products. Designed and delivered wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces. Made strategic design and user-experience decisions related to core, and new functions and features. Worked with internal clients to understand detailed requirements and design complete user experiences that met client needs and vision.

Confidential, New York, NY

Solutions Architect (contract)

Responsibilities:

• Client interviews to determine problem areas and opportunities for increased revenue. Scripting User Acceptance Testing (UAT) questions. Survey, execution and summary of results. Presentations of key findings and solutions to clients based on UAT and Competitive Analysis including Social Media.
• Blog Design, Content Audit, Localization and Regionalization of content. Template Assessment, Master Page List. Persona Development. Integration into Drupal Platform & CMS. Americans with Disabilities (ADA) Compliance. Responsive Donation Form. Taxonomy Business rules & Nomenclature guidance.

Confidential, New York, NY

Solutions Architect (contract)

Responsibilities:

• Microsite featured a real-time, branded newsroom approach to content creation, marketing and distribution. A team of social journalists, videographers, artists, and web producers contributed daily content including blogs, videos, viral postcards, slideshows, user-generated content to be translated and locally acculturated to best connects with audiences
• Job Description: Completed website redesign of regional healthcare provider, Ochsner with competitive analysis and total restructuring of content. Highlighting four key primary areas of the website to generate more revenue and improve Confidential t care. Created a modular structure for the site and a set of business rules to govern appearance of secondary and tertiary content. Utilized a cloud-based project management and collaboration tool called Clarizen, led analysis, discovery and strategic work sessions for launching an international travel and tourism website. Created user flows and personas to improve customer engagement. User research on Confidential and visitation their patterns.

Confidential, New York, NY

Senior User Experience Architect (contract)

Responsibilities:

• Responsive website allows users to select from different Multiple Sclerosis prescription plans, and ask questions to the experts.
• Created blogs, partnered with 3rd-party developer of mobile apps to create shareable, printable guides to the cities based on geo-location.
• Worked with agency’ Confidential Digital Lead and advocacy partners to develop structure, accordion navigation and sitemaps as well as detailed wireframes for both desktop, mobile and banner rotation mechanism. Led discussions and brainstorming sessions to create content from minimal client directions and input. Implemented a passed roll-out approach with additional features being implemented in stages.

Confidential, New York, NY

Senior User Experience Designer (contract)

Responsibilities:

• Researched Meda’ Confidential competitors’ marketing/positioning of brands. Developed social media strategy and mobile integration to increase customer base.
• Worked with internal teams and with feedback from the client to reorganize content and craft new customer engagement strategy. Designed integrated branding (navigation) solution that covers all Meda’ Confidential brands across the full Confidential of its business.
• Led discussions and white boarding (brainstorming) sessions and review of analytical analysis to help craft marketing/branding strategy. Designed I/A deliverables (content buckets, site maps, wireframes) to help inform process of site development and design. Collaborated on iPad design with team members.

Confidential, Stamford, CT

Senior User Experience Designer

Responsibilities:

• Worked with internal teams to understand business models and goals. Helped define strategy, content, and features for design of their web site and mobile platform. Identified audiences and their information and functional needs. Defined site architecture and navigation that serves as blueprint of site upon which all other aspects are built. Created wireframes, site maps, process flows/maps, schematics, feature lists, mockups, visual specifications, working prototypes, etc. to describe user experience.

Confidential, New York, NY

User Experience Specialist (contract)

Responsibilities:

• Assisted in establishing the experience design structure that informed all subsequent aspects of the final design and development including organizational and navigational paradigms/metaphors. Sitemaps, Workflows, UC scenarios; Project documentation/annotation; Usability research/ Content audit & prioritization

Confidential, New York, NY

Senior Information Architect (contract)

Responsibilities:

• Lead member of the UX team that designed and supported multiple campaigns and initiatives for global healthcare communications group. Designed iPad applications and touch screen computing selling tools. Led efforts to redesign Prescription Information site after rebranding and strategy shift brought by merger. Designed wireframes, developed sitemaps, illustrated animation sequences along with annotation of implementation to the developers and programmers.

Confidential, White Plains, NY

Senior Information Architect (contract)

Responsibilities:

• UX team lead, designing and supporting new and existing web-based and legacy application projects (CRM tools) addressing Society' Confidential business requirements for internal business applications and external e-business initiatives.
• Business analysis of information architecture. Writing use cases, internal usability testing according to UI/UX/IA principles and industry best practices.

Confidential, White Plains, NY

Senior Information Architect

Responsibilities:

• Worked simultaneously on 11 individual brands, such as SPG, Westin, Sheraton, W, St. Regis, The Luxury Collection, Aloft, Element, Four Points, Le Meridien, and other transactional sites like Hotelsplus.com. Reported to Director of Information Architecture.
• The Global Web Services Information Architect position is responsible for creating innovative UI solutions to meet specific business requirements, working closely with internal clients and dedicated project teams, documenting, presenting, and refining recommendations from project inception through launch.

Confidential, Stamford, CT

Lead Interaction Designer

Responsibilities:

• Document all possible error states on SkyMiles via PowerPoint Annotated Comps, "Error Matrix" spreadsheet; Workflows for Benefit Selection; Error Flow for Delta development team.

Confidential, North Haven, CT

Web Experience Architect

Responsibilities:

• Part of a 4-person UDX team responsible for I/A design for all corporate platforms of Web communication, e-mail, Web, mobile and social networks. Created new Intranet portal for Confidential ' Confidential 44,000+ internal users using localization and customization technology. Redesigned enrollment portion of consumer portal based on card sorting technique to streamline user experience. Created a medical social networking portal for 500,000 Verizon members utilizing Drupal. Developed successful "Job Intake," "Project Tracking" and management solution via administration of SharePoint team collaboration site.
• Developed user experiences based on consumer and business stakeholders’ feedback and results of focus groups. Evaluated and integrated new technology (project management, prototyping software, video encoding, Silverlight, etc.) Supported delivery of new and useful Web technologies like mobile platform that advanced corporate business strategy.

Confidential, Stamford, CT

Senior U/I (User Experience Designer)

Responsibilities:

• Created effective online user experience that successfully achieved specific business and customer goals on website, rich media, and Web-enabled applications. Worked closely with internal client, creative and project management team to provide the greatest customer experience with a high level of quality and clarity of message for all communications. Worked on large marketing, transactional and content-focused site. Gathered knowledge of technical components involved in Web development.

Confidential, New York, NY

U/I (User Experience Designer)

Responsibilities:

• Interactive User Experience Designer/Architect responsible for creating a world-class online branded experience for leading global media company with a sophisticated, demanding and international audience. Contributed to an ambitious online strategy by executing clear, intuitive information architecture and interaction design documentation. Worked with: producers and clients analyzing business goals; development team to understand technical and CMA limitations to guide prototyping and actionable design process.

Confidential, Stamford, CT

I/A (Information & User Experience Architect)

Responsibilities:

• Conceptualized design and creation of wireframes, user flows and user interface designs for NBC Olympics.com Web site. Built prototype for online gaming application. Developed interactive designs based on business requirement documents, functional specifications and RFPs. Juggled multiple projects under ambitious deadlines and delivered high-quality work on schedule.