SUMMARY:

• Over 15 yrs. of experience for designing applications for Web, Desktops, TV, Kiosks, Mobiles and Tablets
• Also specialized in - user research, requirements gathering (interviews and workshops), interaction and visual design, creating hi/lo-fidelity prototypes, wireframes, system flows, site architecture diagrams, production, usability testing
• Worked with brands like - Confidential, Confidential, Confidential, Confidential, Confidential, Confidential, Confidential, Confidential, and Confidential
• Did blue- Confidential project at Confidential analyzing Big Data to discover niche insights in order to create valuable and innovative user interfaces for various websites and mobile apps (RIA)
• Worked on complex and sophisticated mobile apps on Mobile Confidential Wallet, Confidential Sportsbook)
• Designed user interfaces and prototypes for winning hi-tech systems based on RFID, PDA and Wireless for Confidential t Tagging in Confidential Hospitals to eliminate the identity mistakes
• Designed one of the first Windows 7 app at Confidential Labs with hi-end interactions and multi-touch sensitivity
• Lead designer for ONYX (media browser for smart TVs) one of its kind Internet TV that provides richer living room entertainment (world’s first with support for BBC iPlayer, Confidential, Confidential Player, Twitter, Weather, Netflix and others)
• Lead team for prestigious survey and analysis based project for Confidential @ Confidential inc.
• Total team player experienced in collaborating with stakeholders, managing in-house design, R&D, editing teams as well as contractors, offshore teams and third party vendors
• Experienced with ANSI, HL7, W3C, Confidential ’s Wireless, Web 2.0, CSS 3.0 HTML 5, Mobile Apps for iPhones & iPads, Windows phone, Android, Blackberry and Symbian
• Well abreast with IA standards, usability guidelines and design principles for the web & mobile
• Strong visual design skills (layout, hierarchy, typography, color theory, patterns) & a fanatical attention to detail to the pixel
• Proven track record of delivering optimal results in challenging environments with the help of calculated risks

TECHNICAL SKILLS:

DESIGN: Adobe Suite CS6 (Photoshop Extended with 3D, Flash, Dreamweaver, Illustrator, After Effects, Indesign, Premiere), Expression Blend 4.0 XAML, Silverlight, Visio, Quark Express, Corel Draw, Freehand, Swish Max

UX: Omnigraffle, Axure, Sketchflow, Protoshare, Balsamiq, Adobe Reflow (Responsive), Adobe Edge (Responsive), Justinmind, Mockingbird, Google Analytics, Crazyegg, UML, Clicktale

CODE: HTML 5, DHTML, XML, Javascripts, JQuery, Advanced CSS, C++, Joomla, Ruby on Rails, PHP & MySQL, Flex, VB.net, ASP.net, SQL Server & Oracle

Misc.: Confluence, Jira, CVS Tortilla, SEO, Responsive Design RWD, SAP, Bootstrap, Angular JS

PROFESSIONAL EXPERIENCE:

USER EXPERIENCE LEAD DESIGNER

Confidential

Responsibilities:

• I worked with digital team on a key acquisition based project that has been one of the most invested projects for the company. I lead the user experience for the project defining key content strategies, improving the overall customer experience for the e-commerce based website and its support for various connected devices including EPG on TV. Lot of competitive market research was done and various other forms of analytics were collected in order to understand the KPI’s.
• Focussing on company’s existing customer base, I did very specific usability testing, prepared detailed reports, graphs, and gathered requirements from key stakeholders in order to prepare MVP and develop principle techniques to improve business sales and reduce churn. Responsive Checkout, 1-click ordering, Quickstart installs, Basket recovery, Dashboard App (TV & Web), Mini basket, Online product comparison are few other projects I was involved with.

USER EXPERIENCE DESIGNER

Confidential

Responsibilities:

• I lead a project for BA’s common architecture team to develop a new standards guide for Enterprise mobile (native and web) applications. There are more than 45 apps developed and distributed for various sectors of the organisation, including Flight OPS, Flight Crew and Engagement, Staff operations, Engineering as well as third party off-shore agencies.
• This guide was prepared to support all apps with expert UCD, define UX principles based on corporate standards. I also did testing, stakeholder interviews liaising with teams both on-site and away. App review reports were also prepared while simultaneously collaborating with variety of product owners, analysts and design teams.

SENIOR UX DESIGNER

Confidential

Responsibilities:

• Working within standard agile methodologies - stand-up meetings, sprint planning, backlog grooming etc.
• Identifying and estimating front-end tasks within stories and organising stakeholder sessions
• Managing and guiding offshore team of developers and quality analysts simultaneously for three different projects. Teams were based across locations in UK, USA and Poland via daily video conferencing and collaborative sessions
• Also did high-quality wireframes, Photoshop mock-ups and html prototypesfor mobile and web and showcasing
• Creating personas, user-journeys, AB testing, developing creating interactive lo / hi-fidelity and responsive prototypes
• Doing design analysis (style guides, UX strategy docs) for the existing CMS frameworks in order to produce advanced UIs

USER EXPERIENCE LEAD DESIGNER

Confidential

Responsibilities:

• I also managed a team and helped with resourcing (profiling, interviews and ) as well. Started as a 3-member team, I helped the team to grow up to a 20+ member team of UX’ers, IAs, Graphic designers and front-end developers.
• Defined approach for customer experience aspects and provided deliverables, as per their background and digital principles.
• Did site audit, user flows and navigation maps especially in Banking and Registration processes
• Prepared site maps and content inventory - wireframes & prototypes (for interactive or in-the-mind simulation)
• Wrote project specifications and also did some hands on work as well producing graphical mockups
• Worked with the BAs, offshore (with agencies like Mobenga, Sapient and Reply Group) and in-house development & UX teams to execute the conceptual designs ensuring that the workflow reflects the customer's needs and ensure consistency

SENIOR DESIGNER

Confidential

Responsibilities:

• User research, UCD testing, analytics, competitive and market study for EPGs and their platform dependencies
• Wireframes, Prototypes and Visuals for supporting Confidential ’s TV Applications - Confidential + & SkyGo for Smartphones & Tablets
• Platforms worked on include various Internet connected devices - TV, Mobile (Android & iOS) & Desktops
• Constant pairing with the font-end development team to make sure the quality solid and pixel perfect
• Prepared market reports and presentations using Big Data esp. for Mobile & Tablets
• Collaborated with various different work streams both in-house and offshore (across UK mainly)
• Worked with various Mobile and Tablet Apps projects and represented Confidential Creative team for various day to day tasks. I have been known to bring fresh ideas on the table as per the emerging trends and technologies to understand Big Data.

UX DESIGNER

Confidential

Responsibilities:

• Storyboarding, designing new concepts and user journeys for Silverlight & Expression Blend for Smart TV application
• Documenting design standards and guidelines for the applications
• Lead production of IA deliverables (wireframes, style guide, sitemaps and flow charts) for Confidential player integration in Windows
• Designed animations in Expression Blend 4.0 (reports, coverflows, galleries and site templates)
• Worked with BAs and stakeholders to resolve various UI UX issues in order to display complex financial data on the TV. The information architecture was carefully structured to adapt to the Confidential sharepoint environment.

SENIOR UI DESIGNER

Confidential

Responsibilities:

• Designing interactive mobile and web interfaces from the scratch, for e-commerce based applications
• Documenting design standards and guidelines for the applications
• Leading interaction design and IA deliverables including wireframes, site maps and page flow documentation
• Worked in Agile/SCRUM product development process as a team, also as a lead interface design for projects with team of 7-8 members comprising of web and mobile UI developers
• Re-designing and white-labeling UI for platforms (desktop & mobile)
• Providing support for platforms (Desktop, Mobile - iPhone iOS, Blackberry and Windows).

UI DESIGNER

Confidential

Responsibilities:

• Creating Rich Internet Applications (RIAs) for TV, Desktop and Mobile platforms (Windows 7 and Android) including storyboards, visual mock-ups, wireframes, prototypes and documenting multi- touch sensitive user interface requirements
• Mind mapping concepts, testing user experience & performing customer research
• Using Agile methodologies collaborated with various different teams BAs, dev. team, marketing, customer care and stakeholders to facilitate fast paced design & development process

SENIOR USER INTERFACE DESIGNER

Confidential

Responsibilities:

• Working with font-end team and BAs on a variety of projects for their worldwide clientele in waterfall methodology
• Designing rich internet applications
• ONYX (launched at 2010 CES, Las Vegas) used for various DLNA digital media boxes distributed across the world
• Wireframing, corporate branding, prototyping of the UI. Also involved in development and usability testing of ONYX and other linked web applications. Sony Playstation, Phillips and NTT were among its adopters.
• Working on projects for Confidential, Confidential, Confidential, Confidential, Confidential, Confidential and Marks & Spencer.
• Re-branding company website, re-designing intranet website, doing presentations, brochures, HTML and Flash based web templates and logos

CREATIVE LEAD (WEB & GRAPHIC DESIGN)

Confidential

Responsibilities:

• Did freelance offshore projects for USA based clients - Caldyne, CallPro Call Centre Services and other private clients
• Designed corporate identity packages including logos, websites, multimedia graphics, Flash Templates and CMS
• Worked on projects won by bids and brought the business seller rating to five stars (among the best on the platform)
• Direct line manager for team of 10+ people including junior designers, UI developers and software engineers

SENIOR DESIGNER

Confidential

Responsibilities:

• Designed applications user interfaces, prototypes, websites, multimedia graphics for the hi-tech RFID, PDA, Mobile and Wireless based Confidential t monitoring systems at the Confidential using HCI design techniques
• Prepared materials (presentations and demo systems) to help train the hospital staff for new applications
• Crafted website and complex PDA & Tablet PC design assets for ‘Care in the Air’ system, which is a comprehensive medical assessment solution for aviation and remote locations
• Designed the prototype for ‘Safe Infection Control System’ that is an acquired-infection surveillance software for the management and control of hospital infection alerts, e.g. MRSA and CDIF.
• User Interface design and UX testing for Mobile & Tablet PC based ‘Safe Triage System’ that allows automatic vital signs electronic Confidential t record monitoring used at Warwickshire Air Ambulance.
• Worked on Safe Staff System for hospital staff emergency tracking, full PDA calculators & website for ‘Safe Decision Support’ used by surgeons and doctors

WEB DESIGNER (TEAM LEADER)

Confidential

Responsibilities:

• Started as a Research Analyst, moved on to become a part of the design team and later a Team Leader in IT dept. Lead a team of 5 junior researchers & designers.
• Designed their corporate website and helped developing portal 1pa.com. 1pa was a portal with features like live access to financial reports, research documents, live chat, and various other applications