Marketing Manager/Salesforce Admin Resume

TRAINING & SKILLS:

Salesforce.com admin & development, Microsoft Office, Adobe Illustrator and Photoshop, web development using WordPress, DotNetNuke, Joomla, css & html, Google Analytics, HubSpot and Act On marketing automation software.

PROFESSIONAL EXPERIENCE:

Confidential

Marketing Manager/Salesforce Admin

Responsibilities:

Develop and execute a comprehensive multichannel marketing strategy including both digital and traditional tactics for two b2b brands.
Define and implement Salesforce.com CRM solutions around marketing, sales & operational processes, perform customizations, improvements & integrations, select, install & configure apps for better automation & productivity, perform all SFDC admin functions including import/export, reports & dashboards, customize fields and page layouts, object creation, campaigns, user management, and troubleshooting. Perform SOW work for external clients.
Identify & implement marketing automation software & integrate with SFDC. Utilize automation platform to build and execute email campaigns, lead nurturing and other marketing activities.
Design and develop all company web properties, perform testing and improvements to direct site traffic and increase conversions through calls - to-action, landing pages, and lead gen content.
Build and manage a content/editorial calendar and deliver a constant flow of content and marketing collateral, including website content, blog, client presentations, social media posts, sales collateral, brochures, etc.
Build and manage social media profiles and presence, including Facebook, Twitter, and LinkedIn.
Track, measure, and analyze all initiatives.

Confidential

Marketing Manager

Responsibilities:

Responsible for all internal and external communications including brochures, newsletter, proposals, email templates & campaigns, presentation materials, trade show graphics, social media campaigns etc.
Coordinate logistics for trade shows and speaking engagements, face-to-face and/or virtual events.
Improve and update web site utilizing Joomla CMS, establish and implement SEO strategy, establish and implement web analytics and reporting processes.
Webinar set up, production and reporting, video editing and uploads.
Manage and negotiate with external marketing vendors as needed.

Confidential

Marketing Manager

Responsibilities:

Build, maintain and manage the strategy of several CMS websites.
Develop and implement web marketing programs including SEO, SEM and social media strategy.
Design and write copy for all marketing collateral, advertising and other sales/promotional materials to maintain a consistent corporate image while appealing to target markets.
Manage large direct mail program for all business lines utilizing customer, prospect and bulk lists.
Identify, develop and manage company's participation in industry trade shows and association events.
Maintained consistent top positions in organic search and high click through rates for paid search campaigns.
Established digital marketing program including blog, social media, and QR codes.
Developed highly successful web lead program resulting in 30% increase in house sales.
Implemented a CRM program which resulted in increased productivity, high conversion rates and consistent and reliable follow up of web lead inquiries.
Devised and executed a highly successful educational campaign to position the company as the knowledge leader in residential services.
Produced creative, award winning displays, print collateral and web sites.

Confidential

Marketing / Export Sales Manager

Responsibilities:

Designed all catalogs, advertising materials, sales presentations and packaging.
Coordinated placement of advertising and editorial information, performed media research.
Assisted R&D with new product development and technical writing for product manuals.
Planned, organized and attended all industry trade shows.
Developed and maintained a network of overseas distributors and performed all export order processing including freight forwarder selection and export documentation.

Confidential

Marketing Assistant / Business Manager

Responsibilities:

Set up financial accounting and bookkeeping programs and created databases for customers, sales leads and inventory items, designed all administration, marketing and advertising materials, scheduled demonstrations and assisted with technical sales and support, managed placement of advertising and editorial materials, managed and attended all trade shows.

We provide IT Staff Augmentation Services!

We'd love your feedback!

Resume Categories

Client Services

Job Seekers

Visa Sponsorship