SUMMARY

Director of Sampling, with over twenty years of experience in market research. Blends industry and research knowledge with strong leadership, communication, technical and interpersonal skills. Recognized for a strong business focus and consistently delivering value added results.

EXPERIENCE

Confidential

Provide professional/expert advice on: Sample design and methodology, data production, design implementation of production processes, and advising of senior staff on problem solving.

Confidential

• Responsible for managing and running a variety of data production processes through SQL queries and stored procedures , while providing an active role in designing and implementing these processes.
• Design and maintenance of databases developed for the mining of syndicated data supporting various initiatives in a b2b setting.
• Importing of data from third party databases and creating reports per end user requests.
• Worked with development teams to create/modify SQL queries, stored procedures and views.
• Experience with DTS, SSIS and ETL applications in SQL for the transforming and loading of data.
• Developed, validated, ran and maintained production processes while maintaining strict deadline

Confidential

DIRECTOR

• Liaison between sample vendors and ORC for all web studies, as well as management and overseeing production of all sample for the research studies conducted by ORC.
• In charge of all online vendor relationships, development of volume discounts/preferred vendors
• Design and Development of a Vendor Tracking database which keeps track of past vendor feasibility and pricing capabilities to help improve response time for internal bid requests.
• Design of a new sample de-duplication process to minimize errors and missed duplicates.

Confidential

DIRECTOR

• Responsible for the management and development of sample execution for 18 international projects. Managed staff of 8, involved with sample design, procurement and processing. Experience with writing contributions on client proposals - for both new and existing business. Delivered sampling presentations for projects in both executive meetings and client proposals.
• Experience with DTS, SSIS and ETL applications in SQL for the transforming and loading of data.
• Saved company 50K a year in expenses by identifying secondary sample source as a replacement, which provided the same information requirements as the original.
• Selected to serve as client services representative for TNS on the Worldwide Sample Fatigue Database Project. Managed outside vendor on behalf of client and ran project meetings.
• Designed and developed a name enhancement process from completed surveys used for blind studies. This process resulted in lowering interviewing costs 10 and increasing productivity 20 .
• Increased phone room productivity 15 by establishing a sample process for international surveys, which enabled use of an auto dialer for European customer calls.
• Confidential
• Responsible for the quality, accuracy and timeliness of all data deliverables for large client's customer satisfaction projects. Managed staff of 6 in both sampling and coding functions.
• Automated weekly client status reports, which reduced the number of manual person hours from 12 hours a week to hour a week.
• Co-developed and designed process for an Integrated Sampling Database for an IT client. This provided better sample management of our client's customers as well as providing an efficient source of sample for ad-hoc work.
• Developed customized reports/query's/data files for internal management's and clients use.
• Confidential
• Designed and managed various weighting schemes used for a large customer expenditures project. Managed technical transition of client project from a national to an international status.
• Enhanced productivity through development and implementation of automated reports.
• Developed data mining models for seasonal adjustments and trimming of outliers.
• Confidential
• Data processing and sample database manager for company's largest IT account. Worked with clients to utilize statistical packages Quanvert to perform customized client-driven data analysis queries.
• Designed and programmed verification check reports for data integrity. This enabled the identification of missing data earlier in quality assurance process, resulting in improved accuracy and earlier distribution on client deliverables.
• Developed procedural models for representing missing data cells in weighted quota schemes. This helped smooth the variances between quarters, and provided a reliable method for reporting.
• Development and programming of industry and revenue weighting schemes and data models.

Confidential

• Tabulation programmer responsible for producing market research tables and data files to project team and outside clients. Worked on a variety of research projects - including :
• Political Surveys - Same night quick poll election results
• Customer Satisfaction IT - Large company based Customer Satisfaction Studies
• CPG - Buying traits and brand recollection for consumer product goods
• Medical / Pharmaceutical - Research on the introduction of new drugs into the medical field

Confidential

• Supervisor in charge of conducting surveys for large corporations AT T, Wrigley's, Prudential
• Participated in running of focus groups for various consumer good products.
• Provided daily updates to clients - coordinated, edited and validated the research.
• Worked as a vendor representative for one of our clients Lucite Paint .