Expertise: Healthcare Industry Business Development & Sales Professional

Experience in medical device and diagnostics (surgical, diabetes, cardiovascular, capital), a premier biotechnology 
trade association, and a start-up business. Key talents include:

• Strategic Selling
• Key Account Management
• Field Marketing
• Team Development
• Contract Development and Implementation
• Customer Centric Strategy
• Alliance Management
• Pricing, Planning, and Contract Negotiations

Experience

Confidential, Trenton, NJ 5/10-Present Business Development & Marketing Manager

• Serve on the Governor’s Task Force for Training and Workforce Development for the Biotech, Pharmaceutical, and MD&D sectors in NJ. Appointed to represent BioNJ on the Governor’s panel on Customized Training to uncover Pharma, Biotech, and MD&D’s unmet needs and develop customized account business plans. Work with industry HR professionals to identify training needs to develop NJ’s workforce.
• Leverage relationships with key industry HR leaders to implement programs to grow BioNJ’s presence. Design, market and develop training with biotech companies across the state to grow revenue and maximize the implementation of budgeted grant funds.
• Develop and execute customer programs to drive BioNJ pull-through for branding and membership. Identify and implement strategic initiatives to expand workforce developmental opportunities.
• Serve as a liaison to professional associations and advocacy customer groups to identify, initiate, and coordinate support programs and to enhance professional ties with BioNJ.
• Create new and innovative marketing programs for professionals and BioNJ to increase strategic influence within NJ.
• Identify business opportunities & work with industry leaders to develop programs for workforce development, talent acquisition, and the National Emergency Grant for the Pharma industry .

Confidential, Indianapolis, IN 5/07-1/09 Key Account Manager-NY/NJ/PA

• Managed key hospital accounts in New York City, New Jersey, and Philadelphia for in vitro diagnostic diabetes testing in both the hospital and physician markets.
• Created brand strategy and directed field sales initiatives across account managers for maximum ROI across managed care, physicians and pharmacy channels.
• Ranked No. 1 in key account targeted share quarterly increase for Q 2 & 4 ‘07 and Q2 ‘08.
• Increased key revenue by 23% with successful hospital program for new product launch.
• Ranked No. 2 for ’07 and ’08 for targeted and universal growth for key account managers.
• Expert in the multi-tiered hospital sale. Awarded winner of the new product launch contest in ’08.
• Increased market share by partnering with Key Opinion Leader at the Behavioral Diabetes Institute to develop programs to educate health care professionals.
• Initiated successful new managed care product expansion programs at 900-bed facility and its partner hospital of 750 beds, resulting in raising region’s revenue to first place nationally.
• Saved $30K by eliminating outside marketing services for new product launch throughout both facilities.
• Saved $25K in marketing fees for educational program that delivered credit hour courses to 100+ healthcare professionals.
• Produced customer development clinical programs, symposiums and seminars for healthy living initiatives through educational events.
• Field Trainer, assisting Regional Manager in hiring and training new sales reps.

Professional Sales Specialist II-Diabetes Division PA/NJ (1/04-5/07)

• Increased market share for the in vitro diabetes testing market, ranking 15 out of 280 representatives nationwide for share growth in ’07. Finished ’06 in top 15% of sales force. Ranked 49th in country, 2nd in region.
• Ranked top preferred vendor by NJ Health, increasing its market share 6% across NJ.
• Led region, area and nation in total share gain; ranked #1 in Philadelphia “Drive to the Finish”.
• Grew market share 6% in first year for Professional Sales Division’s expansion territory covering Philadelphia, Wilmington, and Delaware.
• Partnered with Managed Care to develop healthy living initiatives to drive strategic business
• Served as trainer and team leader for sector initiatives and new hires.

Business Development Manager-Cardiovascular Division NJ/NY (5/03-12/03)

• Led DME product launch, covering NJ, Staten Island, and Eastern PA.
• Increased revenue of monitors in first 60 days to cardiologists and cardiovascular surgeons.

10/99- Confidential, Clearwater, FL
5/03 Surgical Sales Representative-PA/NJ

• Account Executive, selling to surgeons in the operating room, cardiologists in the catherization laboratory, and interventional radiologists in specials procedure suite.
• Led hospital surgical sales in the complex multi-tiered sale. Ranked 3rd in nation for $800,000 increase in ’02 GP dollars and 35% overall GP margin increase.
• Partnered with c-suite executives, converting largest independent IDN in southern NJ, increasing account from $600,000 to $2.5 million in 12 months. Field Trainer to new reps in the region.

Education

M.B.A. 
Digital Marketing Certificate 
B.A. Humanities 
Teacher Certification