SUMMARY:

• 20+ years of marketing, business analysis, UAT, and administration CRM experience. Business analysis and administration. SalesForce.com configuration, support, testing, and analysis.
• Create dashboards, reports, workflows, sales and marketing campaigns, and system improvements.
• Working knowledge of Apex, VisualForce, APIs, Force.com platform, and modules for sales, marketing, call center, customer support, and technical support.
• CRM implementations including writing and defining both business requirements, user acceptance test requirements, and functional requirements serving as technical liaison for managers, end users, and development team.
• Oversaw project including new instance of SalesForce rollout gathering business requirements, coordinating functional design, and development, integration with Marketo, and lead rating and ranking system development.
• Documentation maintained in tools including knowledge bases and Sharepoint. Maintained webpages, knowledge base, and training documentation on Sharepoint..
• 15+ years of experience with Google Analytics, Google Webmaster tools, Bing Webmaster Tools, CMS, SiteTrail, SEOptimer, ScreamingFrog, Google Adwords and tools, Microsoft Dynamics CRM, GoldMine and Social Mention.
• Project management tools include BaseCamp, Google Docs, MS Project, Visio.

PROFESSIONAL EXPERIENCE:

Confidential, Charlotte, NC

Director of Member Services/Marketing Specialist

• Recruitment of members for group purchasing organization. Administration of SalesForce database.
• Marketing automation development. Assist with roll out of Paperless Proposal.
• Created and managed email marketing campaigns for member recruitment.

Confidential, Newton, NC

SalesForce Business Analysis/SalesForce Administration/Marketing Specialist

• Partnered with the Salesforce.com development team to roll out a new customized version of Saleforce.com. Authored the training manual and conducted all end - user training for the international sales offices.
• Collaborated and managed internal stakeholder relationships to ensure that SalesForce.com configuration supported ongoing business requirements.
• Provided functional CRM design, and served as functional manager of implementation.
• Managed roll out of brand new Salesforce.com instance for entire international user base.
• Utilized Agile Development Methods to manage multiple moving stages of the project.
• Managed full SDLC framework of project.
• Lead discovery and requirements sessions with managers and teams responsible for development and design of required SFDC functionalities.
• Created, maintained, updated, and provided SalesForce.com end user training for up to 25,000 users.
• Created and documented all SFDC system requirements from conception to completion tracking multiple projects simultaneously.
• Created and modified dashboards and reports for management teams.
• Provided programming and testing in sandbox environment.
• Day-to-day administration, configuration, and data management of SalesForce.com.
• Configuration, security updates, access control, sharing rules, profiles, roles, hierarchies, custom objects, fields, page layouts, validation rules, and all record types were part of day-to-day administration.
• Responsible for administration of roles, profiles, sharing rules, data protection, groups, permissions, round robin lead assignments, security, page layouts, validation rules, reporting, workflows, triggers, and assignment rules.
• Worked with SalesForce.com APIs.
• Provided ongoing testing and was responsible for troubleshooting all operational issues as business needs changed and as new features and functionalities rolled out. Sought out, vetted, and added valuable third party products to increase SalesForce.com functionality.
• Performed all administrative tasks including data manipulation, data loading, record merging, list management, and data integrity management. Extract, transform, and load data.
• Served as global SalesForce.com Ambassador.
• Tracked and managed marketing budget and purchase orders and coordinated all deliverables for advertising partners and vendors.
• Maintained complex marketing calendar including trade shows, webinars, email marketing, newsletters, and collateral production.
• Supported customers and internal teams by creating and managing promotional materials.

Confidential, Clover, SC

Owner

• Utilized various off-the-shelf and proprietary programs to create brand-name recognition and full-service promotional campaigns for companies.
• Designed and implemented targeted Internet marketing campaigns that drove quality traffic to business and e-commerce websites.
• Created and managed email campaigns.
• Enabled clients to meet their online sales, recruitment, and other business goals.
• Managed projects with CRM systems including Infusionsoft, Salesforce.com, GoldMine, Microsoft Dynamics, ACT, SalesLogix/Infor, SharpSpring, Marketo, Pardot, SilverPop, Spiceworks, and Constant Contact. Utilized testing and design skills.

Confidential, Lake Wylie, SC

Marketing and Affiliate Manager

• Managed $10K+ pay per click advertising campaigns monthly.
• Promoted product sales, live event sales, and webinar registrations by managing all social media, including online marketing, search engine optimization, and traffic generation.
• Significantly increased turnout for online and live training events.

Confidential, Fort Mill, SC

Sales Support Professional

• Supported two mills and headed up the order management process for the new melamine press operations.
• Cross-trained within numerous support roles, including shipping and accounting in the local office.