eCommerce Leader

Consensus building style of leadership, excelling at building departmental partnerships that remove obstacles towards creating a high metabolism environment for eCommerce and Interactive Marketing. Accomplished innovator specializing in elevating a company’s performance through key metrics and continuous process improvement, optimization of resources, and technology tightly coupled to the business need to deliver on corporate goals. An asset in the boardroom, at the client site and in the back office. Bringing small company nimbleness and large company best practices. A unique blend of technology expertise and proven industry knowledge with focus in the following disciplines:

• ECOMMERCE
• MARKETING STRATEGY
• STRATEGIC PLANNING
• SOCIAL MEDIA STRATEGY
• NEW TECHNOLOGY INTRODUCTION
• COMPLEX PROJECT EXECUTION
• BUSINESS INTELLIGENCE
• CONTINUOUS IMPROVEMENT
• OUTSOURCING
• BUSINESS PROCESS RE - ENGINEERING

eCommerce Leadership:

• Led Design and delivery of award winning websites for eCommerce, Interactive Marketing and Online Content Management for companies in Financial Services, Healthcare, Products and Services, and Travel & Hospitality verticals
• VP of Marketing Technology of Omnicom’s top direct marketing agency, led delivery of Direct Mail composition and content delivery
• Led the development of a financial bill pay data mining effort enabling institution to target campaigns at specific bill pay patterns
• Delivered key metrics from analytics packages enabling the tuning of content and page navigation
• Led creative efforts for television, print, radio, and outdoor advertising
• Vice President of an internet services company, led the development of a booking engine that dynamically packaged leisure travel for ecommerce

Strategic Planning:

• Developed and delivered marketing & strategic plans for Technology, Healthcare, Financial Services, Oil & Gas, Real Estate, Travel Distribution, and Retail companies resulting in increased efficiency and properly scaled growth
• Authored and delivered on the plan to outsource Sabre’s dot.com integration initiatives contributing to an initial 70% domestic market share in online travel
• Delivered common ERP platforms for several companies in an M&A environment

International Experience:

• Led development of multinational travel solutions in six languages - English, French, German, Spanish, Portuguese, and Italian
• Conducted business internationally in Latin America, Australia, Asia, Africa, and Europe
• Developed tool that translated financials from Euros to dollars for a French company

PROFESSIONAL EXPERIENCE

Vice President eCommerce Confidential Led both systems and marketing organizations for a 21 branch, $850,000,000 financial institution. Duties include leading systems operations, marketing, and core systems conversion.

• Key accomplishments include: Design and implementation of new website, home banking, and mobile banking platforms
• Implementation of paid search and SEO efforts
• Implemented name change of institution including all media, creative, and project management for rollout of new name
• Delivered social media strategy including Gen Y microsite, Facebook advertising, Twitter, Google adwords
• Managed sponsorship of local sports franchises including the Dallas Cowboys and Dallas Stars
• Implemented key metrics for systems and marketing performance
• Implemented CRM & MCIF solutions for mining key customer data for targeted campaigns
• Delivered bill pay data mining solution enabling targeted campaigns based on bill pay patterns

Chief Information Officer

Confidential Led Information Technology department for VideoPlus, a media production company in the direct selling space. Duties include determining the overall technology strategy, staffing, budgetary and IT governance.Key accomplishments include:

• Consolidated over 30 retail shopping carts to a single platform
• Directed staff in our Texas, Utah, Florida, North Carolina, UK and Poland offices
• Managed and instituted PCI compliance and remediation for over 30 retail websites
• Implemented an entire network and data center rebuild including security, storage, backup, FTP, remote access, and email
• Integrated four corporate acquisitions and a start up operation in Europe
• Implemented key metrics for IT performance with a balanced scorecard averaging 96%
• Implemented an application development methodology including a .net framework and SOA architecture
• Reduced communications and licensing costs of roughly $200,000 annually by renegotiating contracts

Vice President Marketing Technology Confidential Led the Information Technology department for Tabs Direct, the production arm of Omnicom. Duties included determining the overall technology strategy, staffing, budgetary and IT governance. Key accomplishments include:

• Completion of the merger of Tabs Direct and the Marketing Technology Group which entailed consolidating both facilities to a common IT environment
• Directed over 75 IT staff members including support and development teams in our Dallas and Houston facilities
• Architected and led the development of a custom data warehouse solution used for performance standardization and reporting
• Implementation of a common manufacturing ERP across both facilities
• Brought National Change of Address (NCOA) processing in-house enabling the retention of over $250,000 in traditionally outsourced services
• Enrolled company as a reseller of planet tracking code services, growing revenue base 40%
• Actively involved in all sales pitches, capabilities presentations, and RFPs
• Negotiated all software license, services, and hardware contracts Organized the IT department to align with corporate critical success factors

Chief Executive Officer Confidential Led all aspects of CubeSmart’s products and services business. Consulting engagements included:

• Chief Strategy Consultant - Cornerstone Information Systems
• Delivered the business strategic plan
• Delivered the marketing and technology plans
• Led design and delivery of a customized ERP that automated the business from Sales through Support
• Chief Information Officer - Practice Performance Inc
• Led the migration of client systems from client server to web services
• Led the upgrade of the clinical billing software for HIPAA compliance
• Automated client financial reporting
• Chief Information Officer – First Credit Resource
• Led the development of a web based tool allowing customers to check their credit score online
• SVP Travel Technology – Valtech Technologies
• Developed the travel technology data warehouse enabling marketing to specific verticals in the travel industry
• Represented Valtech at industry events and in business development engagements providing credibility to Travel Practice

Led all aspects of the Internet Travel line of business and developing key partnerships with technology companies. Key accomplishments include

• Developed the business plan and strategy for the Travel Technology LOB
• Led the development of a booking engine enabling clients to offer online travel booking from their website
• Managed strategic alliances with IBM, Sabre, ePartners, Cisco, and I2 technologies
• Published an online travel evaluation for the Wall Street Journal

Led Confidential’s Marketing Technology organization including desktop integration, software releases, hardware, business development, R&D, and internet integration strategy.

• Led a department of over 100 employees with a budget in excess of $20 million
• Led design of migration of the AAdvantage loyalty system for better data mining
• Developed and delivered the strategy to use 3rd party integrators to propagate Sabre’s offering on Internet travel sites such as TravelNow & Hotels.com
• Delivered R&D business cases for Smart Cards, RFID, kiosks, voice recognition, and eCommerce
• Led the database design of American Airline’s data modeling case tool
• Led over 100 process re-engineering initiatives
• Led business development efforts for desktop services growing business in Latin America, Europe, Africa, and Australia