OBJECTIVE:

Seeking for a Challenging Opportunity in the different areas of Digital Marketing where I can implement my knowledge and skillsets to achieve excellent results for my clients.

PROFILE SUMMARY:

• Possess over 10 years of professional work experience in the IT domain with over 5 years in the field of Digital Marketing.
• Experienced in implementing different clients overall digital marketing strategies for their websites.
• Ability to develop a complete project plan lifecycle from initiation to conclusion…i.e. Keyword Research, Domain Research, Website Design, Content Development, On - page SEO, Landing Page Optimization, Off-Page SEO etc.
• Experience working on the different marketplaces- Amazon, Ebay, Google Shopping, Houzz and Rakuten.
• Worked with Google Shopping and Product Listing Ads (PLA’s).
• Conducted product categorization and subcategorization as per SEO Taxonomy design.
• Experienced in Eliciting the Requirements as per the Business Requirements.
• Worked on different project Methodologies such as Agile and Waterfall models.
• Participated in developing an effective digital marketing project strategy with appropriate timelines and milestones.
• Created an effective Google Adwords PPC strategy - ensuring that all the campaigns have high CTRs.
• Created effective conversion and remarketing strategy to reduce the overall CPC.
• Integrated Google Adwords with Google Analytics - and analyzed the data flow in Google Analytics.
• Performed different offline marketing strategies - such as banners, posters and tested the strategies for effective conversion.
• Posted on local sites such as Yelp and Kijiji - and evaluated the overall conversion performance.
• Brainstormed effective social media strategies- and developed effective campaigns for facebook, twitter and pinterest.
• Developed a complete Digital Marketing Strategy for the E-Commerce Website with focus on Office Furniture products using Shopify platform.
• Created editorial calendar and worked with content developers for performing effective content strategy.
• Integrated Google Tag Manager with Shopify and worked on resolving integration errors.
• Created Containers, Tags, Triggers and Variables using Google Tag Manager for more accurate data tracking.
• Performed Keyword Research to develop more related keywords for the seed topic keyword.
• Integrated Google Adwords with Google Analytics to ensure proper integration performed for traffic analysis.
• Resolved all the crawl errors, soft 404 errors that occur on a periodic basis from Google Search Console.
• Conducted Weekly meetings with the project team discussing on the core updates that took place in the different project phases.
• Integrated the different Social Media applications with Google Analytics and monitored the traffic flow.
• Offered support to the Social Media team with ongoing integration issues.
• Continuously monitored the content for plagiarism analysis and content relevancy score before posting on website.
• Worked on the Walktop project concurrently with the Fitneff project in developing the digital marketing strategy from initiation to conclusion.
• Performed plagiarism analysis and content relevancy analysis for the content before posting on the website.
• Discussed all the updates on the weekly basis with the project management team and offered suggestions for improvements.
• Monitored the traffic flow on Google Analytics - such as pages/session, bounce rate, real-time data, audience data.
• Worked on setting up the multichannel funnels and analyzed the data.
• Analyzed the popular pages, shopping cart abandonment issues and offered suggestions for improvement.
• Worked on Social Media integration with Google Analytics and evaluated the traffic flow from the different social media channels.
• Social Media channels that I have worked on - Facebook, Twitter, Yotpo, Reddit and Google+.
• Performed site testing for user-interface and worked on improvement of effective website analysis.
• Worked on product categorization and sub-categorization for effective breadcrumb navigation.
• Performed Keyword Research and do competitor analysis for E-Commerce Website related to furniture domain.
• Integrated all the required applications that include Google Adwords, Google Analytics, Google and Bing Webmaster Tools.
• Uploaded all the relevant products on Google Shopping using the Google Merchant Center.
• Resolved the different errors that occur during the uploads.
• Developed project plans and assigned resources to the different phases of the project.
• Communicated with the senior management of any issues that occur during the course of the various project phases.
• Optimized the backend (Magento 2) as per SEO guidelines.
• Developed Product Categorization and subcategorization strategies as per SEO Taxonomy design.
• Setup the seller profiles on the various marketplaces - Amazon, Ebay, Google Shopping, Houzz.
• Uploaded products on different Marketplaces - Amazon, Ebay, Google Shopping and Houzz.
• Resolved the various errors that occurred during the setup and bulk uploads.
• Assisted the IT Support team with product mappings, uploads and integration with the backend (Netsuite).
• Canadian Car Drive Fast Project - Ecommerce:
• Developed Keyword Analysis using the SEMRush Tool to identify the number of Searches and the number of competing pages based on Keyword Difficulty.
• Ran Google Adwords Campaigns with budget over $1000/day analyzing the CTR, conversion rates and quality scores.
• Created Banner Ad Campaings based on the specification provided by Management.
• Conducted Plagarism Checks and Content Relevancy Score Analysis developed by the Content Team.
• Researched effective strategies for reducing the overall CPC for the different campaigns ran on Google Adwords.
• Performed Remarketing Strategies for the different Google Adwords Campaigns for effective conversions.
• Created Facebook Marketing campaings using the Custom Audience features.
• Submitted to different car customer directories for building backlinks that was part of Off-Page SEO.
• Analyzed the performance of the campaigns using Google Adwords and Google Analytics and offered suggestions for increased conversions.
• Performed effective keyword research with different tools ensuring all the relevant keywords had high levels of traffic, low-levels of competition and high degree of commerciality.
• Performed the on-page optimization on the different pages/posts and blogs as per the website requirements.
• Developed content copies using articles and press-releases.
• Formulated Facebook marketing strategies which involved creating Facebook page, creating Facebook groups, in order to increase the online visibility and create brand awareness.
• Analyzed on the data trends on SiteCatalyst (Adobe Omniture) as per business requirements.
• Digital Marketing Trainer - Academic/Educational:
• Mentored university students and professionals on the different topics of digital marketing.
• Topics taught include - Blogging, Facebook Marketing, Email Marketing, and LinkedIn.
• Conducted practical training sessions to students on the topics mentioned above.
• Offered complete support and assistance to students clearing all questions and doubts.
• Performed on-page optimization by performing keyword research for different posts.
• Edited the existing content on the website so that it became SEO optimized.
• Worked on the off-page optimization by submitting the appropriate pages to relevant high PR directories.
• Brainstormed and Formulated an effective marketing strategy for this event-based project.
• Performed Facebook marketing by generating super-targeted leads for Custom Audience.
• Interacted with the different social media communities who have relevant interests in the field of Genomics.
• Generated relevant followers on twitter, tweeted and engaged the followers with relevant information.

CORE COMPETENCIES:

• Developing content initiatives to launch blogs, video content, and social media profiles for websites.
• Analyzing and Researching Keywords related to client’s website with the help of different keyword research tools.
• Conducting competitor analysis to identify improvements as well as increase visibility of rankings.
• Experienced worked different functionalities of Google Tag Manager and integrated different applications.
• Developed Custom Filters in Google Analytics and filter out irrelevant data for more data accuracy.
• Worked on Adobe Omniture (SiteCatalyst) for extracting different reports as per client requirements.
• Facilitated meetings and discussions with multiple clients and stakeholders - ensuring that all the requirements were met.

COMPUTER SKILLS:

Tools: Keyword Planner, Market Samurai, Long Tail Pro, ubersuggest.

Website Design: WordPress Platform, Blogger, Blog, Wordpress.com, Magento 2.0, Shopify

Web 2.0: Hub pages, Squidoo, Quora, Yahoo Answers, Slideshare, Scribd

Languages: HTML, CSS, Javascript, PHP.

On Page SEO: WordPress Plugins Used: All-in-One SEO, Yoast SEO, SEOPressor6.

SEO Tools: AhRefs, SEMrush, Moz, Majestic SEO, BrightEdge, Alexa, SEO Power Suite.

Social Media: Facebook, Twitter, Pinterest, Google+, LinkedIn, Tumblr

Article Directories: E-zine Articles, Go Articles, Article City, Article Dashboard

PPC: Google AdWords PPC, Facebook PPC, Bing AdWords PPC

Analytics: Google Analytics, Facebook Analytics, Adobe Omniture, SiteCatalyst, Tealium

Email Marketing: Get Response, Mail Chimp, Aweber, iContact

Video Marketing: YouTube, Vimeo, Viddler, Daily Motion

Mobile Marketing: Admob, Mojiva, Jumptap, Adfonic.

Ecommerce: Covert Store Builder, Premium Press, WooCommerce, Netsuite

Lead Generation: OptimizePress, LeadPages, Bridge Pages

Social Bookmarking: Reddit, Stumbleupon, Digg, Slashdot, Delicious

Webmaster Tools: Google Webmaster Tools, Bing Webmaster Tools

Microsoft Office: Word, Excel, Powerpoint, One Note, Visio, Project, Access

PROFESSIONAL EXPERIENCE:

Digital Marketing Consultant

Confidential

Responsibilities:

• Performed different responsibilities in Digital Marketing which includes: Keyword Research, On-Page optimization, Off-Page optimization, PPC, Email Marketing and Google Analytics for different clients.
• Analyzed the site code and provided recommendations for SEO Best practices.
• Created content (articles, press releases etc..) and submitted to different platform/sites to procure relevant backlinks.
• Monitored campaigns in PPC, analyzed key metrics, and optimized click-through and conversion rates.
• Writing action-based compelling emails to promote various brands and products.
• Constantly monitored the overall performance such as click-through, conversion and bounce rates using Google Analytics.
• Suggested additional content optimization strategies to different clients in various areas such as blogs, videos, images etc…
• Managed working on multiple projects and completing all the assigned tasks within the given deadlines.
• Followed best practices when performing the tasks using the Agile Methodologies,
• Worked with multiple teams and resources by assigning appropriate tasks to resources ensuring all the required work completed within timelines.

Web Analytics and Digital Media Specialist

Confidential

Responsibilities:

• Responsible for the complete implementation strategy for both SEO and Analytics for servus.ca website.
• Participated in the different Brainstorming sessions for the customer lifecycle journey from initiation to conclusion.
• Developed Use Cases and Story Telling in the Customer Journey.
• Identified the pain points in the Customer Journey and evaluated areas that did not lead to conversions.
• Analyzed and developed a complete matrix report for the web performance for the first quarter.
• Evaluated the data flow with Webtrends and performed comparison Analysis with Google Analytics.
• Developed a comprehensive tag implementation strategy and evaluated the best practices for tag implementation.
• Co-ordinated discussion with the BI support team in analyzing the performance evaluation of different analytics and tag implementation products.
• Effectively coordinated communication with the cross-functional teams - ensuring transparency with all the relevant stakeholders.
• Worked with the Digital Banking Team and actively participated in all relevant activities related to Website Migration to Sitecore CMS.
• Performed comparitive analysis between Google Tag Manager and Tealium.
• Maintained constant communication with the Brightedge SEO Team to ensure that all loopholes and anomalies was eliminated.
• Had a few meetings with the Tealium Engineering Support and Sales Team to identify and evaluate the key differences between Google Tag Manager and Tealium.
• Had a few hands-on implementation test runs with the Tealium - especially to tag the main conversion points on the secure site of the Online Banking.

Project Analyst

Confidential, Jacksonville, FL

Responsibilities:

• Worked on different technical EDI projects pertaining to the Healthcare Domain.
• Managed a team of testers ensuring all the defects/issues were resolved within the appropriate timelines.
• Developed and Revised the technical documentation for the different project plans.

EDI Consultant

Confidential, Novi, MI

Responsibilities:

• Performed technical development work using different proprietary applications in Healthcare.
• Worked with the dedicated team of developers resolving any issues that arose in the code or application.
• Documented all the work performed during the development phase of the project.

Technical Business Analyst

Confidential, Harrisburg, PA

Responsibilities:

• Worked with the team of dedicated professions on the different proprietary applications.
• Performed Regression Testing on the different transaction sets.
• Resolved the different errors that arose during the testing and development phases.

Freelancing Consultant

Confidential

Responsibilities:

• Worked on multiple freelancing projects such as website design, documentation and blog writing.
• Conducted training sessions to students on different phases of digital marketing.
• Participated in requirements gathering phases and documenting all the relevant information.
• Resolved any technical issues that arose during the website development phases.

Project Coordinator

Confidential, Memphis, TN

Responsibilities:

• Managed multiple projects and teams in the manufacturing domain.
• Worked with the offshore development team and resolving all the questions/concerns.
• Performed both technical and functional work, resolving different application errors and testing the overall process flow.
• Wrote SQL and PL/SQL scripts to fetch and debug data from the Oracle database for ASOMS application.

Technical Developer

Confidential, Minneapolis, MN

Responsibilities:

• Performed technical development work using the different UHG proprietary applications.
• Participated in the different defect review meetings, gathered requirements and fixed the different issues.
• Performed the different levels of testing in the applications- Unit Testing, System Testing, Regression Testing, and Assembly Testing.
• Documented all the relevant tasks performed during the overall different project phases.