SUMMARY:

• Versatile background in leading digital marketing, ecommerce and Web transformation projects
• Highly experienced in leading digital transformation projects leveraging the most advanced technologies in today’s market, such as; AEM, Adobe Campaign, Adobe Target, Analytics, Audience Manager, SAP Hybris, Gigya, Ping, Akana, etc. Big five consulting experience in serving various organizations across multiple industries. Managed cross - functional project teams and collaborated with senior management, vendors, developers, and other stakeholders. The following is a synopsis of my experience and career achievements:
• Twenty plus years of experience in managing eCommerce and Web development projects - Extensive experience in supporting and managing commerce and digital transformation projects across various industries including; State, Healthcare, Pharma, eTailers, Travel, Publishing and financial institutions.
• Managed multiple Digital Transformation Projects using Adobe AEM & Adobe Marketing Cloud - Managed end to end transformation/ migration of large and complex Websites and Web portals. Coordinated and interacted with multiple vendors and digital marketing agencies. Provided technical input in solution designing, architecture, Security, integration, and hardware sizing. Led multiple Confidential RFPs and evaluated best top ten Confidential solutions in today’s market.
• Consultant on more than a dozen enterprise level eCommerce projects - Supported various ecommerce platforms including, Hybris, Magento, Zuora, Written business cases and produced technical system design documents.
• Ability to scope and design system solutions - including the necessary software, network and hardware architectures required for a successful implementation. System upgrades, etc. Created Business Requirement and system design documents, maintained traceability matrix, and conducted User Acceptance Tests.
• Technical skills include - Adobe Multi-Solution Architect (MSA) - AEM/CQ, AEM Forms/ Adobe Livecycle Forms, DAM (AEM/Open Text/North Plains), Analytics, Campaign, Target (Search and Promote), Optimizely, SiteSpec and Sysomos.
• Software development methodologies and tools - Agile, SCRUM, Water-Scrum-Fall, Rational Unified Process (RUP), PMBOK, SDLC, UML. Software requirement management tools, JIRA, Rational Team Concert (RTC), Rational Requisitepro and DOORS 7. Documented APIs and provided API support to third party developers.
• Expertise in analyzing and integrating applications through all phases of project - A long history of success in building and integrating complex n-tier and web based applications. Comprehensive understanding and work experience in many areas of software development.
• Project management experience utilizing Agile, SCRUM, RUP and PMBOK methodologies - Experience in managing large technical development teams, project sizing, budgeting, progress tracking, SCRUM and reporting, relationship management with client’s outsourcers and developers.
• Business analysis - Ability to gather business and technical requirements from both formal and informal sessions. Experience in Business Process Modeling (BPM), writing, user stories, Use Case modeling and prototyping.
• Expertise in documenting and analyzing stakeholder requirements utilizing Rational Team Concert, Rational tool Requisitepro and Telelogic DOORS.

EXPERIENCE:

Confidential

Digital Commerce Architect / Digital Marketing Solution Architect

Responsibilities:

• Interfacing with various business units within Monsanto and provide directions and technical support related to commerce and digital marketing platforms. Supported the entire RFP process for SAP Hybris, Adobe Campaign and SMPP services vendors - Nexmo)
• Collaborating with internal and external partners for the definition, planning, modeling, governance, and implementation of the overall digital commerce strategy
• Identifying solution alternatives and facilitate trade off discussions, impact analysis, and solution estimation efforts.
• Providing guidance on establishing a globally common approach to mobility and cloud-based solutions
• Strategy/roadmap development for future digital commerce solutions areas appropriate for the business need
• Market and sell decisions to senior leaders and stakeholders
• Creating and owning architecture design documents and Identifying architectural risks and plans to mitigate
• Ensuring that delivery solutions are technically sound, resilient to failure, and operationally supportable
• Ensuring that strategies, standards, and reference architectures are consistent and well integrated
• Defining, applying, and promoting the use of patterns, optimized architectures, best practices, and processes

Digital Marketing Technologist / AEM Solution Architect

Confidential, South San Francisco, California

Responsibilities:

• Responsible for technology implementation and rollout of assigned technology projects
• Collaborate with technology platform, partners and business function owners to design, validate, oversee, or lead technology architecture implementation including: enterprise architecture, solution architecture, data architecture and overall system security
• Assist and oversee Implementer (Vendor) in the migration and development of redesigned website rollout while coordinating work with several partners, such as; multiple content writers, design companies, Confidential IT and Adobe hosting support team
• Evaluate Agency work (Codes /Component efficiency) and recommend improvements to achieve standardization, scalability and performance. Also, supported AEM routine upgrade efforts and migration of LifeCycle forms to Experience Manager Forms.
• Support Implementation of Adobe Campaign and data migration
• Responsible for designing integration of AEM with other Marketing cloud modules (e.g. Adobe campaign, Analytics and Social) and third party products (e.g. OpenText DAM and Optimizely)
• Integration of Mobile Apps with AEM
• Provide training to Confidential internal staff and managers, related to AEM authoring and Adobe Campaign

AEM Solution Architect and Functional Lead

Confidential, Mountain View, CA

Responsibilities:

• Build a post-production support model leveraging both onsite and offshore resources
• Designed multi site rollout strategy to deploy newly designed sites to Olympic Market with multi-language support
• Organized and carried out a pilot for auto-translation services using Translations.com's GlobalLink connector for AEM. Successfully tested an integrated solution to initiate, automate, control, track, and complete all facets of the translation process.
• Created site blueprints for multi-language, regional and locale based rollouts.
• Assisted in developing vendor relationship with Adobe and TransPerfect with a view to create a partnership and acquire preferred status.

AEM Solution Architect and Digital Strategist

Confidential, San Francisco, CA

Responsibilities:

• As a functional lead and solution architect, I provided consulting services in terms of designing and delivery of customize multichannel solutions that were tightly integrated with Confidential and other backend systems.
• I helped clients in building mobile enabled sites using responsive design techniques, helped configure Analytics, SEO and defined Digital Marketing Strategies.
• Additionally, I reviewed heuristics and UX designs developed by third-party Digital Marketing agencies and provided input in regards to the responsive design and implementation of Search and Promote for faceted search services.

AEM/CQ Solution Architect and Web Development Manager

Confidential, Monterey, CA

Responsibilities:

• Planned, scoped and managed installation of CQ5/Lynx based Development, QA, UAT and production environments in EC2 Amazon Cloud
• Redesigned old Website to take full advantage of Adobe CQ5 and Zuora billing Systems
• Documented requirements, designed solutions and tested highly customized CQ5 components, page templates and workflows
• Participated in Omniture Sitecatalyst configuration, and tracked metrics
• Integrated frontend with Zuora Billing System, Exact Target, and Google one click
• Planned AB Testing - development and settings underway
• Actively participated in designing and the management of overall implementation of the Continuous Integration using various components like Rational Team Concert (RTC), Maven and Eclipse.

CQ Administrator/ Sr. Business Systems Analyst

Confidential, Rancho Cordova, CA

Responsibilities:

• Interfaced with all levels of management, IT, software developers and general business users
• Actively participated in the redesigning and re-launching of HNFS Web portals on Adobe CQ5 (5.3) based solution
• Created site redesign requirement document that served as an input for CQ5 Consultants
• Designed template mockups, content lifecycle workflows, wireframes and the overall website node structure/sitemap.
• Closely worked with CQ5 Architects and site development consultants and developers
• Designed CQ5 based Forms, integrated interactive PDF forms (Adobe LiveCycle), managed contents, and author users. Also, carried out day to day site administration work
• Managed CQ5 developers and QA staff while continuously developing and enhancing web applications
• Supported and participated in the development of Company’s new website for mobile phones and other handheld devices
• Created detailed integration design documents, that provided system design solution based on multiple vendors supported API’s and Web services
• Documented requirements for user account privacy settings, user identity verification using DEERS - DoD systems, user account preference settings and Single Sign On (SSO)
• Provide website Metrics to higher management and monitor Website activities through Omniture/SiteCatalyst
• Documented user requirements and technical design for a complex web based Events and Briefings Management System. Also, provide technical support during development, QA, UAT and release deployments

Sr. Business Analyst Consultant

Confidential, West Sacramento, CA

Responsibilities:

• My primary role was to provide technical expertise and directions in the implementation and configuration of Confidential ’ CareRadius Medical Management System and document the business and functional requirement for more than 450 plus automated letters.

Technical Project Manager/Business Analyst

Confidential, Ca

Responsibilities:

• As a technical project manager, I managed a team of five consultants who provided technical expertise and support to OES IT in upgrading their enterprise architecture.
• The team followed the best practices in hardware and storage virtualization, Domino replication and clustering to provide a better mobile workforce environment and increasing data integrity and system resiliency.
• Additionally, OES project involved web enabling and reengineering of twelve existing Lotus Notes (Client/Server) applications.

Senior Business Analyst

Confidential, Redwood City, CA

Responsibilities:

• As a Sr. Business Analyst, responsible for supporting SaaS eCommerce Operations, I successfully supported the launch of a new eCommerce website, specifically designed to support company’s two new SaaS enabled applications.
• The overall SaaS eCommerce project involved evaluation of the industry’s top five SaaS Billing vendors and setting up of a completely automated end-to-end SaaS eCommerce operation that is fully integrated with third-party SaaS billing system and the company’s existing ERP System (SAP).
• When launched, the eCommerce website was fully capable of showcasing company’s SaaS products, selling SaaS subscriptions, and supporting both manual and auto-provisioning of SaaS applications.

Finance/IT Project Manager

Confidential, Rancho Cordova, CA

Responsibilities:

• The high-level goal of this project was to upgrade Expense Management System, Extensity version 6.0 to version 6.6.
• However, as a Finance IT project manager my primary role was to partner with IT project manager in managing the functional side of the project, mainly involving; gap analysis, requirement gathering, identifying and configuring new business rules, preparing UAT test scripts, and managing user acceptance test.ars.