OBJECTIVE:

Seeking assignments in Operations with an organization of high repute.

SUMMARY:

• Over 12+years of experience in Managing day to day operations in Web Analytics for major telecom and ecommerce companies
• Participate in web site projects as the measurement and analytics point - person, identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics and segments
• Build custom reports/ excel dashboards using Tableau and Microsoft excel analyze data presented in the reports
• Interaction with clients from all geographies on regular basis to understand requirements and set clear expectations and instruct the team for the same
• Experience on platforms like Google Analytics, Omniture/Adobe SiteCatalyst and Omniture/Adobe Discover & IBM Tealeaf and SPLUNK
• Domain Specialties: Web Analytics, Digital Marketing, Email Campaign management, Reporting and Project management
• During the tenure worked with global client: Symantec, AT&T, Walmart, Amazon india & USA
• Good management skills, coupled with good measure of planning for external as well as internal deliverables
• Domain specialties: Marketing Operations, Web Data Analytics and Reporting, Software product marketing
• Industry Vertical coverage: Fortune 50 company, one of the largest manufacturers of Desktops and Laptops
• Experience in Marketing of Software Product
• Efficient in Market Research activities like
• Lead Generation
• Target Market Analysis
• Leading short term projects and meeting SLAs/deadlines with desired quality
• Root cause analysis of an issue utilizing existing data, stakeholder inputs, prepare business case, recommend solution, build tools/reports to monitor the process
• Training and documentation related to existing process and suggestion/ presentations for improvement

EXPERTISE / KNOWLEDGE:

CRM Application: Salesforce.com (SFDC)

Web Analytics Tool: Omniture/Adobe Site Catalyst, Discover, TargetGoogle Analytics certified, Report builder, Debugger-Http Fox,OmniBug

CEA- Tableau, IBM Tea Leaf, Splunk:

Designing Tools: Photoshop, Illustrator, Coral Draw, Power Point Expert level

PROFESSIONAL EXPERIENCE:

Confidential

Analytics Consultant

Responsibilities:

• Help client Digital Marketing/ Web Analytics teams understand the importance and advantages of implementing Adobe Analytics
• Consult client Web Analytics teams for requirement gathering and help them finalize on KPIs to be tracked using Adobe Analytics
• Help teams create a Solution Design Reference and Page Variable documents
• Implementation of variables and KPIs/metrics using Adobe Dynamic Tag Management tool (DTM)
• Create custom codes using JavaScript and JQuery to fulfill business requirements and variables tracking
• Testing of implementation done using debugger tools like “httpfox” and “ObservePoint”
• Setup and conduct regular Tag audits on web properties/ websites using ObservePoint Auditing Tool
• Analyze data collected in staging report suites to make sure implementation is done as required
• Push implementation done on the staging site to production site and analyze the data again for discrepancies (if any) and rectify them asap
• Create dashboards in Adobe analytics to help business teams analyze data in more efficient manner
• Help business teams create segments in Adobe analytics for better data drill down and analysis
• Help teams create excel dashboards in Adobe Analytics for better understanding of business metrics
• Train client’s country specific web analytics teams on using and implementing Adobe Analytics solutions and making changes to implementation as and when required
• Create Technical Specification Document as a part of documentation to make sure everyone one in the team can understand how implementation is done
• Ensuring compliance of company IS policies in the teams
• Work on requirement gathering with clients and cascade the message and expectations to team members

Confidential

Sr. Analyst

Responsibilities:

• Manage multiple teams consisting of 17 Analysts & Jr Analysts to deliver 120+ Web Analytics reports every week
• Website analysis using Omniture SiteCatalyst & Discover and basic data extraction using Omniture Insight
• It included tag audits to check if correct tags are being implemented on the website and data is captured in SiteCatalyst and Discover
• Recommending client on pages/ links where the tagging is improper and co ordinate with the development team
• Create weekly team process metrics and ensuring compliance
• Analyze data presented in the dashboard and suggest recommendations
• It included creating dashboards in SiteCatalyst for various products for basic metrics and various events
• Prepare SOPs and ensure process Standardization as a part of knowledge management
• Generate reports on web traffic and trends with the help of SiteCatalyst, study patterns including revenue, conversion, and marketing campaign performance
• It included helping clients identifying performing products and suggest strategy changes in creation of products
• Prepare and present Weekly Process Operations Review presentation over the weekly call to clients (this includes discussion on resource utilization, process highlights, reporting challenges and forward looking activities for the week)
• Preparing client Business Review presentations every quarter
• Report development life Cycle: Requirement Gathering, Gap Analysis, Planning, Design, Development, Testing, Quality checks, Training, Implementation & Documentation
• Implement quality checks in reports using UCL and LCL threshold values (Empirical rule- Basic Statistics) to analyze the metric behavior and inform clients regarding the change and factors responsible for the variance
• Ensuring compliance of company IS policies in the teams
• Work on requirement gathering with clients and cascade the message and expectations to team
• Work on Building domain and technical capabilities within the team

Confidential

Senior Reporting Analyst

Responsibilities:

• Internet & Social Media marketing of company product
• Analyzing competitor's brand promotion strategies and customer brand preference
• Expertise on tools PinPointe and BridgeMail system for email campaigning
• SEO of different products of the company
• Keyword tracking & performance analysis (KEI)
• Article submissions
• Press Release submissions
• To find the online advertising opportunities for different products
• To search for relevant awards & conferences across the globe for different products
• Preparing marketing collateral (brochures, CD burning, Banner stands etc.)
• Vendor management (Marketing Collaterals)
• Product website registrations & distribution
• General Market Analysis
• Directory submissions
• Submitting PAD URLs of the products to list them on download sites
• Blogs submissions
• Submissions to Software review websites
• Deep Internet mining through Google search techniques
• Find detailed information of relevant contact people (name, designation, e-mail and contact number)
• E-mail campaigning of products using Bridgemail service and mail merge techniques
• Traffic monitoring and analyzing the campaign performance, customer and visitor data using Google analytics
• Tagging of HTML email campaigns