PROFESSIONAL SUMMARY:

• Having 10+years of experience in IT, Salesforce.com in development, application security, integration, deployment, data migration and configuration. Involved in all phases of Software Development Life Cycle (SDLC).4 years of experience in Java/J2EE.
• Proficiency in Salesforce.com administrative tasks like creating profiles, roles, users, email services, Approvals, Workflows, Reports, Dashboards, Developed Formula fields, Work Flow rules, Validation rules.
• Extensive business knowledge and customization experience on various salesforce.com standard objects like Accounts, Contacts, Campaigns, Leads, Opportunities, Products and Price books, Cases, Forecasting, Reports and Dashboards.
• Created modern Enterprise Lightning Apps combining Lightning Design System, Lightning App Builder and Lightning Component features.
• Experience in upgrading some Apps from Salesforce Classic to Lightning Experience to develop rich user interface and better interaction of pages.
• Rich experience in Administration, Development and Maintenance of Salesforce Orgs and Custom User Interface using Force.com, Visual Force, Custom Controllers, CSS, Java Script, AJAX and APEX to fulfill the functional needs.
• Used different data tools - Apex Data Loader, Jitterbit, Excel Connector, Import Wizard, SFDCData Export, Mass Delete etc.
• Experience in SFDC development using Apex Classes and Triggers, Visual Force, S-Controls, Force.com IDE, SOQL, Customer and Partner Portals.
• Installed Salesforce Apps, configured and maintained user security permissions in compliance with organizational Needs.
• Experience with User Acceptance Testing (UAT) and Accessibility Testing. .
• Experienced in integration of Salesforce.com with external applications by using Web Services API, Metadata API, SOAP, and IBM WebSphere .
• Experience with 3rd Party Application Integrations of Java, SAP, .Net, MuleSoft, IBM API Connect, Dropbox, Gmail, and Outlook.
• Extensive experience using and creating Profiles, Roles, Page Layouts, Org-Wide default, Sharing rules, Work Flows, Approval Workflow, Reports/Graphs and Dashboards.
• Executed various levels of Unit, Integration, User Acceptance and Operational Acceptance Testing to prove that system conform to specifications of business and Quality Requirements. Marketing Cloud:
• Experience in all phases of marketing cloud which includes working on Journey builder, Email studio, Automation studio design, development, implementation & enhancement of projects in marketing cloud / Exact Target Platform. Coordinated with IT development teams to build user stories, business requirements, and monitor data quality for data feed process and Worked with Marketing managers and converting their strategy into implementations using Marketing cloud.
• Created Data Extensions, Data Filters and Filters. Created User Initiated emails.
• Developed AMP script code to implement business requirements by creating Dynamic content.
• Used Automation studio for performing actions such as imports, extracts and SQL query activities.
• Created journeys and implemented marketing campaigns using marketing cloud tools like Journey builder, Email Studio and Automation Studio.
• Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaigns.
• Configured FTP accounts and used it for import and File transfer upload and tracking total number of email sends and opens.
• Experience in connecting the Sales and Service clouds with marketing cloud connect.

TECHNICAL SKILLS:

Salesforce Technologies: Salesforce CRM, Lightning Components, Standard/Custom Objects, Roles and Profiles, Workflows, Assignments, Validation Rules and Approvals, Triggers, Record Types, Visual Force, ApexSOQL, SOSL, Web services, Data Loader.

Marketing Cloud: Email Studio, Mobile Studio, Audience Builder, Automation Studio, Content Builder

Web Technologies: SOAP, WSDL, HTML5, AJAX, JavaScript, XML, CSS3, jQueryPHP.

Languages: JAVA/J2EE, C++, C, APEX, AngularJS, Python.

IDE: IDE, Eclipse, Visual Studio, Adobe Flash

Database: PL/SQL, SQL Server, Oracle, My SQL.

Operating Systems: Windows XP/Vista/7/8/10, UNIX, Mac OS X

WORK EXPERIENCE:

Confidential, Austin, TX

Sr. Salesforce SFDC, SFMC Consultant

Responsibilities:

• Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.
• Hands on Experience in working on force.com developer toolkit including Visualforce pages, Apex classes, Apex controllers and Apex triggers to develop custom business logic.
• Developed applications visually using custom-built Lightning components.
• Worked on Salesforce1 Platform to build Mobile App by enabling Lightning Components for use in Salesforce1 mobile platform to make Lightning Application mobile.
• Retrieved some data and its functionality from Third-Party API’s and displayed within the lightning component.
• Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component look and feel better.
• Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.
• Used refined global search in Lightning by developing Apex classes and Controllers.
• Built Lightning Component Tab for Salesforce 1 Navigation and Custom Applications in Lightning Experience.
• Used field level security along with page layouts in Lightning to manage access to certain fields.
• Deep Understanding and hands-on experience in Vlocity OmniScript, Vlocity DataRaptor, Vlocity Cards and Templates, Vlocity Actions development.
• Designed OmniScripts to support various business processes.
• Created DataRaptor,Remote Actions, REST APIs to extract and Load Data from Salesforce.
• Implemented Vlocity cards and reusable templates with comprising SLDS styling.
• Leveraging the rich features and flexibility of Salesforce Files from standard Salesforce objects and custom objects using lightning framework.
• Migrated data using Apex Data-loader to centralize data and processes across different divisions that were previously using decentralized systems / databases.
• Worked on various salesforce.comstandard objects like Accounts, Contacts, Cases, Opportunities, Products, Leads, Campaigns, Reports and Dashboards.
• Developed various Custom Objects, Tabs, Entity-Relationship data model, validation rules, Components and Visualforce Pages.
• Deployed Apex using Force.com IDE, Force.com Migration Tool and Web Services API.
• Worked with Organization Wide Defaults, Role Hierarchies, Sharing Rules, and Manual Sharing to implement Record-based sharing.
• Created Web Services for handling requests and API and SaaS based applications using REST or SOAP-based web services.
• Worked on REST/SOAPWeb service to integrate Salesforce with third party systems.
• Packaged and Deployed customizations from Sandbox to other environments using Eclipse and Change Sets.
• Maintained data cleanliness and accuracy by adding custom validation rules, custom formulas, reports and dashboards.
• Involved in Data mapping specifications to create and execute detailed system test plans. The data mapping specifies what data will be extracted from an internal data warehouse, transformed and sent to an external entity.
• Hands on Experience in Querying SOQL and SOSL and Searching data from Salesforce platform.
• Salesforce Marketing Cloud Administration, Configuration & Setup.
• Design and developed 100+ emails a month using Exact Target and Salesforce to meet our various clients and company requirements as per expectations.
• Developed and Maintained large volumes of deadline-driven email campaigns and configured them.
• Automated the import, extract and query activity using Automation Studio.
• Tracking total number of emails sends and opens extracting the reports according to the requirements to send follow-up emails.
• Experience on ad hoc email campaigns and Recurring campaigns as well.
• Set up workflows for marketing in ExactTarget which will send out emails based on time intervals.
• Configured the customer journeys with the company, worked on Journey Builder, Email Studio and Automation Studio of Salesforce Marketing Cloud (Exact Target).
• Conducted A/B testing and did recommendations accordingly.
• Identify opportunities for revenue growth assisting sales and client services team.
• Built advanced campaigns leveraging data, strategy & budgeting constraints.
• Written SQL queries to build targeted audiences & Extract Data.
• Worked on Customer profile center, subscription center, branding, management and customization.
• Generating and reporting on email Campaigns (status of outcomes) for various stakeholders.
• Created Many Templates and many sender Profiles, send classifications and associated them according to the client’s request.

Environment: Salesforce.com Platform, Lightning Experience, Lightning Components, Standard and Custom objects, Validation rules, Workflow and Approvals, Record types, Reports, Apex Language, Visualforce (Pages, Component & Controllers), Data Loader, HTML, Java Script, JAVA/J2EE, Custom Tabs, Access and Security Controls, Rest API, Selenium, Automation framework in JAVA, Eclipse, Force.com IDE, Marketing Cloud/ExactTarget

Confidential, Owatonna, MN

Salesforce Developer, Admin

Responsibilities:

• Has evaluated complete Readiness report provided by Salesforce and redid the work in Lightning Sandbox and made sure everything is working.
• Lightning Experience - Formatting and migrating user data into LE, Implemented Salesforce Lightning Components for small set of users within the organization.
• Created multiple Lightning Components, added CSS and Design Parameters from LDS (Lightning Design System) that makes the Lightning component look and feel better.
• Built customized Lightning components replacing the existing ones; using JavaScript on the client side and Apex on the server side.
• Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.
• Created modern Enterprise Lightning Apps combining Lightning Design System, Lightning App Builder and Lightning Component features.
• Replaced all the JavaScript buttons with Quick Actions or Lightning Components in Lightning.
• Migrated from Partner Portal to Salesforce Community to enhance rich, responsive, mobile-ready Lightning solution designed with channel sales and marketing workflows in mind
• Built personalized, rich experiences with company’s branding.
• Worked with customer portal and custom sites functionality using Visual Force and specially developed several custom pages and functionality behind them.
• Worked on partner portal and customer portal.
• Experience in accessing reports and dashboards plus the ability to create custom reports for your community..
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings. Responsible for IP warming to establish IP sender credibility.
• Developed and executed marketing campaigns using Marketing Cloud's Email Studio.
• Trained vendors to use Content builder to build and maintain marketing content. Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
• Configured the data filters, created new users, assigned appropriate roles and configured security settings.
• Developed and executed marketing campaigns using Marketing Cloud's Email Studio.
• Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
• Used Journey builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder.
• Used HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions
• Responsible for connecting the Sales and Service clouds with marketing cloud connect.
• Created UI using CSS, HTML tags, visual force tags and used java script for front-end validation.
• Developed Reports, Dashboards, Validation rules and Formula fields for an application. Developed Apex classes, controller, extension controllers and triggers in applications for business/functional requirements.
• Involved in Data import and Export from Salesforce objects using Data loader.
• Developed Visualforce pages and associated Apex classes to allow customers login and submit their service requests.
• Created Custom controllers implementing complex code for retrieval from Salesforce to Visualforce pages.
• Developed Workflow rules and triggers using Apex for updating Users based on Location records.
• Implemented Security and Sharing rules at object, field, and record level for different users at different levels of organization.
• Extensively used REST APIs for integration between Salesforce and on external systems. Integrated applications using Web services by consuming the WSDL files for extracting the data from the external systems.
• Involved in querying Salesforce tables using SOQL and SOSL queries using Force.com Explorer.

Environment: Salesforce.com platform, Marketing Cloud, Steelbrick CPQ, Standard and Custom objects, Validation rules, Workflow and Approvals, Record types, Reports, Apex Language, Visualforce (Pages, Component & Controllers), Data Loader, HTML, Java Script, AJAX, Custom Tabs, Access and Security Controls, Eclipse, Force.com IDE.

Confidential, San Diego, CA

Salesforce Developer, Admin, Consultant

Responsibilities:

• Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.
• Created custom VF pages to leverage the functionality of displaying the information
• Developed SOAP and REST Web services which is based on XML and JSON format also by creating parsers.
• Integrated Salesforce CRM with Siebel CRM explicitly using web services API.
• Used the sandbox for testing and deployed the code to the different instances after testing.
• Used Comma Separated Values (CSV) to Insert, Update, Upsert the Data using Data Loader.
• Created and maintained the Data Model repository as per company standards.
• Developed Data Mapping, Data Governance, Transformation and Cleansing rules for the Master Data Management Architecture involving OLTP, ODS and OLAP.
• Created Email-templates, approval processes, approval page layouts and defined approval actions on them to automate the processes.
• Used web technologies like HTML, XML, CSS and JavaScript.
• Used agile methodology to achieve high performance.

Environment: Salesforce.com Platform, API’s, HTML, XML, CSS/CSS3, JavaScript, Visualforce (Pages, Component & Controllers), Workflow and Approval Process, Page layouts, Email-Templates, Informatica, Data Loader, Eclipse, Force.com IDE.

Confidential, Atlanta, GA

Salesforce Developer, Admin

Responsibilities:

• Worked on various Salesforce .com Standard objects like Accounts, Opportunities, Leads, Campaign, Events, Tasks, Contacts, Cases, Reports and Dashboards
• Implemented the web-to-lead functionality for the marketing campaign.
• Worked effectively to ensure that the data is protected and is made available to the authorized users by customizing the user Roles, Role hierarchies, Profiles and Sharing settings.
• Involved in the Development of Apex Classes, Visualforce pages.
• Implemented Custom Cascading Style Sheets (CSS) for Visual force pages.
• Created various Custom Objects, Tabs, Formula fields, Validation rules, Approval process, Record Type, Picklist, Dependent Picklists, List views.
• Created relationships among Objects using lookup and master-detail relationships and created the junction objects.
• Used Data Loader, Command Line Interface, ETL tools for loading.
• Created various Profiles, Roles, Page Layouts and Record types and configured the permission based on the organization hierarchy requirements.
• Developed several Custom Reports and Dashboards that are used by Business user and Managers.
• Participated in Creating and customizing Email template and configuring them to the email alert within the workflow rule for a Standard Custom Objects.

Environment: Salesforc.complatform, Apex, Visualforce (pages, Component and Controllers) pages, Data Loader, HTML, Java Script, CSS, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls.

Confidential, Boston, MA

Salesforce Developer, Admin

Responsibilities:

• Interacted with various business user groups for gathering the requirements for Salesforce implementation and documented the Business and Software Requirements.
• Developed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.
• Migrated data from external sources and performed Insert, Delete, Upsert & Export operations on millions of records. Designed and developed Service cloud and Integration.
• Force.com developer toolkit including Apex Classes, Apex Triggers&Visualforce Pagesto develop custom Business Logic. Implemented Salesforce.com platform and Force.com IDE Plug-in using Eclipse.
• Implemented Pick Lists, Dependent Pick Lists, Lookups, Master Detail Relationships, Validation andFormulaFields to the custom objects.
• Page Layouts, Search Layouts to Organize Fields, Custom Links, Related Lists andothercomponents on a Record Detail.
• Customized User Roles, Role Hierarchies, Profiles and Sharing settings to ensure that the protected data is available only to the authorized users.
• Created Templates, Approval Processes, Approval Page Layouts anddefined Approval Actions onthem to automate the processes. Created Workflow Rules and defined Related Tasks, Email Alerts and Field Updates.
• Worked with SOQL,SOSL queries with Governor Limitations to store and download the data from Salesforce.com platform database. Configured Chatter for the Users in the Organization for collaboration.
• Implemented Sales cloud and incorporated enhanced features as required to streamline Business Process.
• Implemented Salesforce Service cloud and Opportunity Management (Case management, Entitlement management, Product & price book, High volume customer portal, Partner portal, Visual force sites) for business support and technical support for its channel customers.
• Implemented Data Loader through the Command Line Interface to extract the data from database.

Environment: Salesforc.complatform, Apex, Visualforce (pages, Component and Controllers) pages, Data Loader, HTML, Java Script, CSS, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls.

Confidential, Milpitas, CA

Java Developer

Responsibilities:

• Coded frontend interface with Bootstrap, Angular JS, CSS and HTML5.
• Developed UI components for email and link sharing of documents and files for a Content Management System using jQuery.
• Used CVS to maintain source and version management and used Eclipse as IDE.
• Experience in Continuous Integration and Continuous Deployment using Jenkins, Ansible and GitHub.
• Lead development team using J2EE creating web enabled invoicing system for multiple location.
• Involved in writing and executing PL/SQL stored procedures and functions and triggers for Oracle to create a Database Management System
• Responsible for UI and UX design, graphic design, assembling Flash based videos, coding XHTML, JQuery, CSS, and JavaScript.

Environment: JavaScript, Node.js, Angular.js, bootstrap, backbone, CSS, Html5, Oracle, PL/SQL, JDBC, Cassandra, REST, Eclipse, Web-logic, GIT, GIT-Hub.