SUMMARY:

• Cross - Channel Marketing Specialist with 3+ years of experience in Email/SMS/Push marketing.
• Experience working with various companies across multiple disciplines including finance, software, and retail.

PROFESSIONAL EXPERIENCE:

Confidential

Salesforce Confidential Developer

Responsibilities:

• Responsible for supporting day to day SFMC operations and cross-channel digital marketing campaigns including email and SMS
• Responsible for Managing 88 business units globally as Administrator/Developer and providing day to day support for Confidential developers.
• REST API Integrations to different internal systems for seamless data flow to Confidential
• Created outbound API triggered SMS leveraging Sales Cloud data to send dynamic SMS
• Assisting internal teams in setting up and conducting A/B and multi-variant testing based on criteria such as segmentation, offer, offer presentation and creative.
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Build out Marketing Confidential in Journey Builder and Email & SMS campaigns
• Working on HTML, CSS, Amp Script to update HTML based emails and landing pages.
• Constructing engaging user interfaces to ensure the highest success with email promotions

Confidential

Email Marketing Developer

Responsibilities:

• Managing subscriber data, import and segmentation using a combination of Salesforce Confidential tools and database queries
• Working with Marketing managers and converting their strategy into implementations using Confidential Confidential .
• Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns
• Used Journey builder in running more than 70 different campaigns along with Automation Studio and Contact Builder.
• Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized solutions that support critical business functions.
• Collaborating with members of the project team and business owners to design, develop, unit test, and provide post-release support.
• Worked in an Agile environment with a focus on iterative and test-driven design methods.
• Design advanced reports, dashboards, and portals in Confidential and other business intelligence tools.
• Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
• Scheduling deployments in the Salesforce Confidential application and providing completion communications to the client
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments
• To Monitor the campaign post-deployment to validate completion
• To Develop robust campaign documentation, including customer specific work instructions
• Prepare customer assets for hand off to other team members
• Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
• Leverage AmpScript to automate email sending processes.
• Create emails in Exact Confidential using content builder, WYSIWYG editor, and html
• Send emails through Exact Confidential and track campaign results and efficacy. Leverage existing email templates to create new email campaigns
• Enabling dynamic content management and personalization using AMPScript
• Use AMPscript language to create various email campaigns; create automated marketing campaigns
• Familiarity with SQL language for writing queries for data in Exact Confidential .
• Track campaign metrics including, sends, click through rates, and other measures using both exact Confidential and google analytics along with Excel; building dashboards to present analytics to company stakeholders.
• Validating the emails using Litmus tests.
• Generating the data extract reports.
• Manage social media communication in conjunction with the Social Media marketing manager
• Help manage monthly media plans for interactive direct response campaigns on behalf of the digital marketing team; Manage vendor communication for performance management and updates
• Analyze campaign results and ROI and provide campaign reports; Coordinate monthly returns, reconciliations, and invoicing for lead vendor accounts
• Experience working on internal tools like Superpac, Jigsaw, Table, Rossetta and bloc
• Familiarity with working on language translations.

Confidential

SFMC Developer

Responsibilities:

• Create Confidential and implement marketing campaigns using tools like Journey Builder, Email Studio, and Automation Studio.
• Provide sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.
• Integrate campaign members to Confidential and used them in Confidential .
• Create Triggered sends for continuous flow and provided sample REST API payloads.
• Deliver support in the areas of SFDC Confidential configuration, administration, reporting, data migration, solution design and project coordination.
• Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.
• Work with Confidential Connect, Data Stream, query writing, data extensions and AMP Script.
• Develop different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS
• Manage Confidential / Confidential implementation for a large enterprise, including multiple business units troubleshooting
• Involve in the SDLC phases like Requirement Analysis, Implementation and estimating the time-lines for the project.
• Design and execute customized solutions, such as API integration and using Data Extensions, by leveraging Salesforce Confidential (SFMC) and other toolsets and leveraging industry best practices
• Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions
• Develop specialties in SFMC data management, scripting languages, API, and/or integrations
• Managing subscriber data, import and segmentation using a combination of Salesforce Confidential tools and database queries
• Working with Marketing managers and converting their strategy into implementations using Confidential.
• Design mobile responsive email mock-ups that are built out and integrated into the Salesforce Confidential .
• Build and manage technical SFMC infrastructure for supporting the client's growing consumer marketing practice
• Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.
• Lead the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs

Confidential

Web/ UI Developer

Responsibilities:

• Involved in requirement gathering requirements and analysis.
• Developed windows forms for the windows-based system using JavaScript.
• Designed and implemented the whole web site using HTML, XML, CSS, Flash and MySQL.
• Involved in Design UI Screen, created several mock up Using HTML, CSS and JavaScript.
• Participated in analyzing the requirements and depicted them through use cases and scenarios.
• Participated in unit testing, integration testing and installation of the system.
• Involved in Web design and development for the UI interface design, graphic design for printed materials and presentations, illustration, logo design. Used HTML, CSS, and JavaScript.