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Director - Crm Engineering & Transformation Resume

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San Jose, CA

SUMMARY:

  • A seasoned engineering leader with 18+ years of technology leadership and business transformation experience.
  • Over 8 years of experience in leading CRM (Salesforce) engineering and business transformations.
  • Successfully lead multiple SFDC sales, CPQ (Steelbrick), service and marketing transformations in Manufacturing, Hi - tech and Retail industries.
  • Successfully lead multiple marketing transformation programs with SFDC marketing cloud (Email/Mobile/Social Studio, Journey Builder, DMP, etc.). Hands on, certified Salesforce leader.
  • Highly experienced in Retail, Manufacturing, Utilities (Electricity/Gas) & Healthcare Industries.
  • A seasoned leader who has successfully managed multiple large transformation programs (Traditional and Agile) with a revenue range over $24 M annually.
  • Highly experienced in Program management, Technical Architecture and Product Management.
  • A seasoned and certified practitioner of PMP, ITIL and Agile standards. I’ve an excellent working experience in Lean and knowledgeable in Six Sigma.
  • Experienced in developing IT strategy and technology road map.
  • Strong interpersonal skills with ability to work with C-Level and Executive level teams.

CORE QUALIFICATIONS:

  • Program / Portfolio Mgmt
  • Global Service Delivery
  • Budgeting (CAPEX & OPEX)
  • Retail and Healthcare
  • Product Management
  • ITIL, CSM, PMP, Lean, Six Sigma
  • Sales / Presales
  • Vendor Management, RFP, RFI
  • Compliance Managemen

TECHNICAL SKILLS:

  • Salesforce, CPQ, PARDOT
  • Digital/UX, E-Commerce, DevOPs, Mobile
  • Informatica MDM, ETL
  • Microstrategy / SAS
  • Java/J2EE, .Net, C, C++, Oracle
  • SCADA (OMS), WAM, EAI
  • Oracle Hyperion, Taleo
  • Dynamic D Confidential Masking

PROFESSIONAL EXPERIENCE:

Confidential, SAN JOSE, CA

Director - CRM Engineering & Transformation

Responsibilities:

  • Lead large SFDC Sales and Service cloud transformation (omni channel).
  • Defined, establish and measured functional KPIs for TEC's business process transformation initiatives.
  • Helped TEC business operations achieve increased business optimization and ROI.
  • Defined TEC CRM transformation road map for FY 2018 and FY 2019.
  • Executed business process transformation for Omni Channel users (including channel sales)
  • Achieved best user experience and business productivity by implementing Confidential, Confidential, Wechat and ChatBOTs (Ecomm / Marketing)
  • Marketing cloud implementation for LA Metro (Email / Mobile / Social Studios,DMP and Journey builder)
  • Marketing automation with Pardot implementation and integration.

Confidential, SAN JOSE, CA

DIRECTOR - CRM S YSTEMS

Responsibilities:

  • Head of Salesforce Engineering and Service Delivery for Aspire Systems, Global.
  • Business front-ending delivery of Sales, Marketing and Service cloud solutions.
  • Successfully lead multiple Sales, Marketing and Service cloud transformations involving Org merger, force.com/visual-force, lightning transformation, Confidential (Avaya) implementation, Mulesoft integration, PARDOT Implementation, etc..
  • Define Sales, Service, Marketing cloud transformation road map.
  • Marketing cloud upgrade from exact-target.
  • Implementation of Steelbrick CPQ and integration with Renewals.
  • Successful integration of SFDC with Oracle Taleo (HCM Cloud), ServiceNow, ERP, etc...
  • Won the Aviator Gold for year 2016 and 2018 (Global - Best Technology Leadership).

Confidential, SAN FRANCISCO, CA

SENIOR TECHNICAL PROGRAM MANAGER

Responsibilities:

  • Executed Sales cloud and CPQ (Steelbrick) rollout through meticulously planned and executed business transformation program.
  • Successful engagement with the business and product management functions in laying out the product road map.
  • Managed Integration between SFDC, Ecommerce, SCM, Marketing, CPQ and PIM systems.
  • Worked very closely with sales, business/product and architectural groups in business process improvement and system transformation.
  • Successful integration of SFDC with Oracle Taleo (HCM Cloud) and ServiceNow.
  • Successfully managed Ecommerce rebranding program in a multichannel environment.
  • Planning, tracking, cost/scope/time management for all projects and programs.
  • Providing Agile and ITSM thought leadership to internal and external customers.
  • Lead many requirements gathering and business process reengineering workshops.
  • Led many presales initiatives for CRM practices.

Confidential, CHICAGO, IL

SENIOR TECHNICAL PROGRAM MANAGER

Responsibilities:

  • Successfully lead a large CRM transformation program from MS Dynamics to SFDC.
  • Managed the integration of SFDC with Marketing, ERP, Customer Care and Clinical systems.
  • Established a large ADM / ASM portfolio (annual a budget over $24 million/year) to provide end to end services for both retail and PBM wings of Confidential .
  • Budgeting and Planning of annual CAPEX and OPEX spend.
  • Successfully executed the implementation of portal as a platform solution.
  • Stakeholder expectation management, oversee transition management, compliance management
  • Providing Agile and ITSM thought leadership to internal and external customers.
  • Lead a large offshore transition program to enable 24/7 support services for a large Retail/PBM customer by establishing robust security and infrastructure policies/processes.
  • Highly experienced in presales activities.

Confidential, PHOENIX, AZ

TECHNO FUNCTIONAL PROGRAM M ANAGER

Responsibilities:

  • Planning and execution of a large OMS transformation programs for US based large Utilities (Gas and Electricity transmission and distribution) customers.
  • Lead a region wise roll out of a large mission critical Distribution Outage Management System (Electricity) across Arizona.
  • Provide domain consulting in OMS
  • Successful planning, development and Implementation of an Electricity Distribution Outage Management System throughout 5 different regions of Arizona (NE, NWSE, SW, METRO).
  • Lead a large Customer Information System (CIS) transformation and integration for a large Electricity company which had undergone acquisitions and merger across five different NE states.

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