Director - Crm Engineering & Transformation Resume
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San Jose, CA
SUMMARY:
- A seasoned engineering leader with 18+ years of technology leadership and business transformation experience.
- Over 8 years of experience in leading CRM (Salesforce) engineering and business transformations.
- Successfully lead multiple SFDC sales, CPQ (Steelbrick), service and marketing transformations in Manufacturing, Hi - tech and Retail industries.
- Successfully lead multiple marketing transformation programs with SFDC marketing cloud (Email/Mobile/Social Studio, Journey Builder, DMP, etc.). Hands on, certified Salesforce leader.
- Highly experienced in Retail, Manufacturing, Utilities (Electricity/Gas) & Healthcare Industries.
- A seasoned leader who has successfully managed multiple large transformation programs (Traditional and Agile) with a revenue range over $24 M annually.
- Highly experienced in Program management, Technical Architecture and Product Management.
- A seasoned and certified practitioner of PMP, ITIL and Agile standards. I’ve an excellent working experience in Lean and knowledgeable in Six Sigma.
- Experienced in developing IT strategy and technology road map.
- Strong interpersonal skills with ability to work with C-Level and Executive level teams.
CORE QUALIFICATIONS:
- Program / Portfolio Mgmt
- Global Service Delivery
- Budgeting (CAPEX & OPEX)
- Retail and Healthcare
- Product Management
- ITIL, CSM, PMP, Lean, Six Sigma
- Sales / Presales
- Vendor Management, RFP, RFI
- Compliance Managemen
TECHNICAL SKILLS:
- Salesforce, CPQ, PARDOT
- Digital/UX, E-Commerce, DevOPs, Mobile
- Informatica MDM, ETL
- Microstrategy / SAS
- Java/J2EE, .Net, C, C++, Oracle
- SCADA (OMS), WAM, EAI
- Oracle Hyperion, Taleo
- Dynamic D Confidential Masking
PROFESSIONAL EXPERIENCE:
Confidential, SAN JOSE, CA
Director - CRM Engineering & Transformation
Responsibilities:
- Lead large SFDC Sales and Service cloud transformation (omni channel).
- Defined, establish and measured functional KPIs for TEC's business process transformation initiatives.
- Helped TEC business operations achieve increased business optimization and ROI.
- Defined TEC CRM transformation road map for FY 2018 and FY 2019.
- Executed business process transformation for Omni Channel users (including channel sales)
- Achieved best user experience and business productivity by implementing Confidential, Confidential, Wechat and ChatBOTs (Ecomm / Marketing)
- Marketing cloud implementation for LA Metro (Email / Mobile / Social Studios,DMP and Journey builder)
- Marketing automation with Pardot implementation and integration.
Confidential, SAN JOSE, CA
DIRECTOR - CRM S YSTEMS
Responsibilities:
- Head of Salesforce Engineering and Service Delivery for Aspire Systems, Global.
- Business front-ending delivery of Sales, Marketing and Service cloud solutions.
- Successfully lead multiple Sales, Marketing and Service cloud transformations involving Org merger, force.com/visual-force, lightning transformation, Confidential (Avaya) implementation, Mulesoft integration, PARDOT Implementation, etc..
- Define Sales, Service, Marketing cloud transformation road map.
- Marketing cloud upgrade from exact-target.
- Implementation of Steelbrick CPQ and integration with Renewals.
- Successful integration of SFDC with Oracle Taleo (HCM Cloud), ServiceNow, ERP, etc...
- Won the Aviator Gold for year 2016 and 2018 (Global - Best Technology Leadership).
Confidential, SAN FRANCISCO, CA
SENIOR TECHNICAL PROGRAM MANAGER
Responsibilities:
- Executed Sales cloud and CPQ (Steelbrick) rollout through meticulously planned and executed business transformation program.
- Successful engagement with the business and product management functions in laying out the product road map.
- Managed Integration between SFDC, Ecommerce, SCM, Marketing, CPQ and PIM systems.
- Worked very closely with sales, business/product and architectural groups in business process improvement and system transformation.
- Successful integration of SFDC with Oracle Taleo (HCM Cloud) and ServiceNow.
- Successfully managed Ecommerce rebranding program in a multichannel environment.
- Planning, tracking, cost/scope/time management for all projects and programs.
- Providing Agile and ITSM thought leadership to internal and external customers.
- Lead many requirements gathering and business process reengineering workshops.
- Led many presales initiatives for CRM practices.
Confidential, CHICAGO, IL
SENIOR TECHNICAL PROGRAM MANAGER
Responsibilities:
- Successfully lead a large CRM transformation program from MS Dynamics to SFDC.
- Managed the integration of SFDC with Marketing, ERP, Customer Care and Clinical systems.
- Established a large ADM / ASM portfolio (annual a budget over $24 million/year) to provide end to end services for both retail and PBM wings of Confidential .
- Budgeting and Planning of annual CAPEX and OPEX spend.
- Successfully executed the implementation of portal as a platform solution.
- Stakeholder expectation management, oversee transition management, compliance management
- Providing Agile and ITSM thought leadership to internal and external customers.
- Lead a large offshore transition program to enable 24/7 support services for a large Retail/PBM customer by establishing robust security and infrastructure policies/processes.
- Highly experienced in presales activities.
Confidential, PHOENIX, AZ
TECHNO FUNCTIONAL PROGRAM M ANAGER
Responsibilities:
- Planning and execution of a large OMS transformation programs for US based large Utilities (Gas and Electricity transmission and distribution) customers.
- Lead a region wise roll out of a large mission critical Distribution Outage Management System (Electricity) across Arizona.
- Provide domain consulting in OMS
- Successful planning, development and Implementation of an Electricity Distribution Outage Management System throughout 5 different regions of Arizona (NE, NWSE, SW, METRO).
- Lead a large Customer Information System (CIS) transformation and integration for a large Electricity company which had undergone acquisitions and merger across five different NE states.