SUMMARY:

• Overall 15+ years of experience in IT Industry, with 5 years of experience in online marketing as Email Marketing Specialist working with various companies across multiple disciplines including finance, software, and retail. Seeking a position that allows me to demonstrate my skills as a critical thinker, creative strategist, and tactical planner. I work to understand my clients, uncover business problems and objectives, and produce solutions to deliver successful results.

TECHNICAL SKILLS:

ExactTarget (Marketing Cloud): Journey Builder, Automation Studio, Email Studio, REST API, App Exchange, Social Studio.

Salesforce.com: Apex Language, Apex Classes, Apex Triggers, SOQL, SOSL, Visual Force (Pages, Components & Controllers), Apex Data Loader, AJAX, Dashboards, Workflows, Approvals, Email Templates, Page Layouts, Validation Rules, AppExchange, Visual forces Pages, Reports, Custom Objects, Force.com, Eclipse IDE Plug - in.

ETL/Integration Tools: Excel, SQL Server Integration Services, Business Objects, Apex Data loader, Force.com Workbench, REST API, Jitterbit.

Languages: AMP Script, Apex, Java, JavaScript, SQL, Excel, C/C++, Ruby on Rails, Python

Database: MySQL, SQL Server, Heroku

Web: HTML, JavaScript, CSS, JQuery, XML

PROFESSIONAL EXPERIENCE:

Marketing Cloud Consultant

confidential

Responsibilities:

• Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.
• Integrate campaign members to marketing cloud and used them in Journeys.
• Create Triggered sends for continuous flow.
• Deliver continuing support in the areas of SFDC Marketing Cloud configuration, administration, reporting, data migration, solution design and project coordination.
• Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.
• Work with Marketing Cloud Connect, Data Stream, query writing, data extensions and AMP Script.
• Develop different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS
• Manage ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units troubleshooting
• Involve in the SDLC phases like Requirement Analysis, Implementation and estimating the time-lines for the project.
• Design and execute customized solutions, such as API integration and using Data Extensions, by leveraging Salesforce Marketing Cloud (SFMC) and other toolsets and leveraging industry best practices
• Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions
• Develop specialties in SFMC data management, scripting languages, API, and/or integrations
• Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries
• Working with Marketing managers and converting their strategy into implementations using Marketing cloud &ExactTarget.
• Design mobile responsive email mock-ups that are built out and integrated into the Salesforce Marketing Cloud (ExactTarget).
• Build and manage technical SFMC infrastructure for supporting the client's growing consumer marketing practice
• Collaborating with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.

Salesforce Marketing Cloud Developer

Responsibilities:

• Worked with business owners to understand their requirements for Salesforce Marketing Cloud application.
• Provided application support and coordinated with offshore team.
• Built high level data flows to meet business requirements.
• Monitored automations in Automation Studio and was responsible to enhance the system by implementing data retention methods.
• Created Email Templates in Content Builder and was responsible for email tracking.
• Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.
• Effectively communicated between technical, operational and strategy groups. Created many Data extensions to accommodate custom scenarios.
• Automated the import, extract and Query activity using Automation Studio. Used Dynamic content for subject lines.
• Used AMP scripting to use data from Data Extensions. Used SOAP API in order to invoke triggers and create redundant data.
• Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.
• Used HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions.
• Running data extracts for each business unit and determining the email sends volume per day daily.
• Coded mobile responsive emails, landing pages and digital ads from scratch, and stay up-to-date with emerging email marketing best practices.
• Assisted in building Journeys in Journey Builder for campaigns that are by the business team.
• Implemented Data Loader to load data from Marketing Cloud to Service Cloud.
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
• Closely interacted with Salesforce team to implement Data Retention policies for the business.
• Wrote SQL Queries in Heroku to ensure data integrity between the systems.
• Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
• Helped in developing strategy and roadmaps for email marketing programs to drive acquisition, customer retention, customer growth, and demand generation to achieve quantifiable revenue goals.
• Worked on Admin tasks related to Page Layouts, Fields, Dashboards and Custom Objects in Service Cloud.
• Created Users and granted permissions in Service Cloud as per the requirements.

Environment: Marketing Cloud Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, AppExchange, Journey Builder, Audience Builder, Email Campaigns, HTML, Java Script, CSS, Triggers, Amp Script, Heroku, SQL, Web Services, Reports, Email Services, Tracking, Data Import/Export.

Salesforce Marketing Cloud Developer

Responsibilities:

• Worked with business process owners to understand their requirements for Salesforce Marketing Cloud application.
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
• Developed and executed marketing campaigns using Marketing Cloud's Email Studio.
• Trained vendors to use Content builder to build and maintain marketing content.
• Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
• Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.
• Used Journey builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder.
• Used HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions.
• Built validation rules and workflows to support business processes and maintain data integrity.
• Customized Contacts in Salesforce org to store relevant marketing data points.
• Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
• Created journeys and also implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.
• Created Custom objects, Validation rules, Page layouts, Custom tabs, Components, Visualforce Pages that suit to the needs of the application.
• Created Formula Fields, Validation Rules, Workflow and Approvals for the flexibility and functionality of force.com platform application.
• Designed personalized email content using Adobe Creative Suite, HTML and CSS3, AMP script in Content Builder.
• Employed Data Loader to read, extract, and load data from CSV files.
• Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
• Used Automation Studio for performing actions such as imports, extracts and SQL query activities.
• Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.
• Involved in setting up or creating Admin options, User Interface, organization-wide defaults, role hierarchy and workflow rules and handled escalated support tickets.
• Coordinated with Service cloud team members to build, test and support system functionality in the salesforce org.

Environment: Exact Target/ Marketing Cloud Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology.

Salesforce Marketing Automation Specialist

Responsibilities:

• Integrated custom HTML pages, AMP Script to capture Data directly into Salesforce using Marketing cloud Journey builders and mass email campaign blast.
• Designed personalized email content using HTML and CSS3 in Content Builder.
• Used Analytics builder to create reports.
• Created Data Extensions, Data Filters and Filters.
• Wrote Complex SQL queries to meet the business requirements.
• Created File Locations, File Transfer Activities to upload the data back to FTP server.
• Provided necessary training on exact target for fulltime employees and troubleshoot if any problems or errors arise.
• Developed AMPSCRIPT code to implement business requirements by creating Dynamic content.
• Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries Used automation studio for performing actions such as imports, extracts and SQL query activities.
• Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio. Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
• Used AMP scripting to use data from Data Extensions and involved in different email campaigns.
• Configured FTP accounts and used it for import and File transfer upload and tracking total number of emails sends and opens.
• Running data extracts for each automation campaign and determining the email sends volume per day.

Environment : Exact Target/Marketing Cloud, Soap API, RestAPIs, SDK, Marketing Cloud Admin, Marketing Cloud Integration, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports,, Email Services, Security Controls, Sandbox data loading, SQL Server 2008 R2, Version One, Basecamp, Agile Methodology

Salesforce Developer/Admin

Responsibilities:

• Involved in various activities of the project, like information gathering, analyzing the information, documenting the functional and non-functional requirements.
• Interacted with various business user groups for gathering the requirements for salesforce.com CRM implementation.
• Participated in requirements gathering and definition of Entity Relationship diagrams.
• Worked on configuring and customizing Service/Sales clouds.
• Customized sales cloud around price books, quotes and custom orders object.
• Designed, developed and deployed Apex Classes, Controller Classes, Extensions and Apex Triggers for various functional needs in the application using the Eclipse IDE.
• Built Visual Force Pages, Controllers, Visualforce Components, Custom Objects, Analytic Snapshots, Tabs, Tags and Components.
• Wrote several visual force pages for users to create on demand reports not available with native Salesforce functionality; using scheduled apex, user selected visual force pages are emailed as Excel files
• Created workflow rules and defined related tasks, time-triggered tasks, email alerts and field updates to implement business logic.
• Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the application using platform database objects.
• Handled integrations with backend systems like iSeries and ERP systems.
• Customized the entire Salesforce.com applications to in corporate the business requirements, which involved creating Web Forms and processing the data in SFDC with the usage of Web services API.
• Used Force.com web service API for implementing WSDL in the application for access to data from external systems and web sites.
• Implemented Batch Apex, Future methods and Schedule Apex.
• Used sandboxes for testing and migrating code between environments
• Proficient in using Eclipse based Salesforce.com IDE to develop and deploy force.com code.

Environment: Saleforce.com platform, Apex Language, Visual force (Pages, Component & Controllers), Pages, Data Loader, HTML, Java Script, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Eclipse IDE Plug-in, Windows.

Software Developer

Responsibilities:

• Part of a development team to implement Wealth Management services from UI and C++ on Linux platforms.
• Developed multithreaded cache offline program in C++ to support various UIs to deliver/process data for a scalable, high throughput, low latency applications.
• Developed management framework using Ruby on Rails.
• Worked with users, business and exchanges to gather new requirements/enhancements, testing and final delivery of sub systems.
• Handled corporate action events to reflect the order price and currently implementing the tick size changes.
• Used C/C++ interface to retrieve/update info from/to the DB.
• Wrote various SQL stored procedures to compute several metrics like realized/unrealized gain/loss, forex rate effect and other data manipulation.
• Used Python scripts to generate various reports like OATS, P&L, transaction history, user privileges, limit rules and commission schedule reports.
• Used CVS and ClearCase for source code control.
• Used visual studio for documenting and creating applications

Environment: C, C++, Design Patterns, Ruby on Rails, SQL, Python