SENIOR MARKETING & BUSINESS DEVELOPMENT EXECUTIVE

Market-savvy executive with 25+ years of experience and consistent record of success in driving revenue/market growth. Able to identify, negotiate, and secure value-driven partnerships and alliances. Astute negotiator and relationship builder.

• Global Marketing Strategies
• Market Share Growth
• New Product Development & Launch
• Product Licensing & Strategic Partnerships
• Sales and Distribution
• Mergers & Acquisitions
• Team Building & Leadership
• Small and Emerging Business Focus

Confidential, Salt Lake City, UT 2006-present

President/Owner

Provides Executive Leadership, Business Development, Marketing and Sales consulting services to emerging small businesses. Key engagements/accomplishments: 

• Managing Member, RemSide, LLC, a newly formed Salt Lake City, UT based start-up; launched patented side sleep positioning products to address sleep disorders, Q2, 2011 (2011-present).
• CEO, Preventis Medical, LLC, a Salt Lake City, UT based company developing and marketing products to reduce healthcare acquired infection in the acute care environment; negotiated license with Intermountain Healthcare; launched first product Q2 2011; Respia designed to eliminate negative effects of using normal saline to remove endotracheal tube secretions (2009-present).
• Business Development Consultant, Holorad, LLC, and a Salt Lake City, UT based manufacturer of 3D holograms for use in entertainment and advertising. Assisted in re-defining strategic direction; provides fundraising, business development and marketing services (2007-present).
• President, Arches Medical Products, LLC, a Orem, UT and Tucson, AZ based distributor of spinal implants; led emerging company in expansion of orthopedic distribution business, while creating profitable and growing ancillary revenue streams; completed $1 million acquisition of Home Healthcare company and doubled its revenues in 12 months; launched internet based skin care business and grew to $1.2 million run rate in 6 months (2009-2010).
• Research Consultant, MRN, Inc., a Salt Lake City, UT based internet retailer and distributor; completed five month analysis of internet sales potential for medical products (2008).
• Consultant/VP Sales and Marketing, Kern Surgical Supply, a Bakersfield, CA based medical products distribution company; implemented a revised strategic direction to integrate newly acquired business; re-deployed sales resources resulting in enhanced focus on corporate accounts (2006-2007).

Confidential, Ventura, CA

2002 – 2006

Chief Operating Officer

Brought on board to provide leadership in Med-Design’s efforts to transform business operations, managing R&D, Manufacturing, QA/RA, Sales, Marketing, and Business Development. Worked jointly with company officers and Board of Directors in developing and implementing strategic plans; represented company with investors, clients, and business partners. Mentored and motivated team members, with primary goal of creating success-driven environment. Selected Accomplishments:

• Operations Reengineering – Rewrote company’s business plan and established internal processes to facilitate transition from licensing-only to self-manufacturing business model.
• Business Growth – Led $7 million acquisition of Low Profile Safety Huber Needle, adding new revenue stream; streamlined sales and distribution; tripled sales and improved profitability by 15%.
• Successful Merger – Positioned company for sale by greatly reducing operating expenses; worked with investment banker to identify buyer; gained shareholder approval and executed merger with Specialized Health Products Inc, June, 2006.

Confidential., Sandy, UT

1997 – 2002

Worldwide Business Director, BD Medical (1999 – 2002)
Director of Business Development, BD Medical (1997 – 1998)

Earned promotion to lead interdisciplinary team in creating and implementing platform strategies in Anesthesia, Critical Care, and Extended Dwell Catheter businesses. As Director of Business Development, managed identification and selection of new business opportunities through acquisition, licensing, and strategic alliances. Selected Accomplishments:

• Mergers & Acquisitions – Played key role in $452 million acquisition of Ohmeda Medical Device division; negotiated with partners. Recommended and secured approval for $17 million acquisition of Luther Medical; led negotiation/relocation efforts; integrated Specialty Distribution sales network.
• Licensing Opportunities – Negotiated and prepared contract for technology license with key inventor for unique valve device, prepared valuation, deal terms and finalized contract.

Confidential., Haverhill, MA

1980 – 1996

Director of Marketing, Cardiac Assist /Bard Vascular Systems (1995 – 1996)

Managed $15 million revenue business unit that manufactures and markets intra-aortic balloon pumps, catheters, and cardiopulmonary support products for specialty healthcare markets. Managed cross-functional team. Wrote business plan, and launched sales/marketing initiatives. Selected Accomplishments:

• Acquisition Integration – Facilitated $26 million acquisition of intra-aortic balloon catheter product line through in-depth due diligence and detailed integration planning.
• Product Launch & Modification – Led roll-out of new product line in 1996 and modified 4 existing offerings, leading to 32% increase in sales from previous year.

Director of Marketing, Confidential (1990 – 1994)

Promoted to join Management Board and direct team of 10 that generated $90 million in global sales. Created strategic and tactical marketing plans for divisions in Europe, Japan, and Canada; oversaw business development, marketing communications, and product development. Selected Accomplishments:

• Business Development – Achieved sales that exceeded market growth (1991 to 1993), brought in $15 million in additional sales, led successful entry into new Cardiac Assist business in 1993.
• Strategic Partnerships – Designed value-driven Partnership-in-Quality program for key partner group; negotiated win-win contract with strategic partner.

Master of Public Administration / Bachelor of Arts Degree (History)