Business Intelligence Resume

PROFESSIONAL EXPERIENCE

Business Intelligence Manager

Confidential Walnut Creek, CA 2009 – July 31, 2011 Managed Business Intelligence and Marketing projects and user support.

Led cross-functional teams to build the sales data mart and Cognos BI portal which provided critical insurance and membership renewal information to all of the California branches consisting of over 600 users.
Automated Market P&L reporting by building a data mart and Cognos solution which provided dynamic, individualized and drillable BI dashboards to replace the static and labor-intensive reports.
Developed objectives and requirements for multi-channel campaign management, customer analytics, and Salesforce.com integration.
Worked with IT and Data Governance teams throughout project lifecycle and production support.

Senior Database Marketing Technology Lead

Confidential

San Francisco, California

2005 – 2009

Built and supported marketing campaign management system and analytics data mart.

Led project team to redesign the member data mart, upgrade and re-platform E.piphany, and implement Cognos.
Delivered a cross-product data mart with 15-facts that extracted from multiple data sources including an ODS in development, legacy Data Warehouse, E6 data mart, and flat files.
Piloted Business Intelligence reporting for Membership Product Management; replaced legacy reporting process.
Supported analytics and campaign users. Prioritized enhancements and defects. Drove issue resolution and service level improvements with IT and vendor.

Senior Support Engineer

Confidential.

San Mateo, California

2001 - 2005

Tier-3 technical support specialist responsible for resolving hot cases and escalations; specialized in E.piphany Marketing Analytics, Campaign Management, and Emailer applications. Facilitated performance tuning and product enhancements with engineering and key strategic clients; increased the Emailer product performance by 6.8 times to 68-million daily emails.

Advocated product supportability to senior engineering management; catalyst for product error-handling, error messaging and traceability improvements.
Trained and enabled UK staff to support the fast-growing customer base in Europe, Middle East, and Asia. Resulted in higher customer satisfaction and operational efficiency.

Senior Solution Engineer

Confidential.

San Mateo, California

2000 - 2001

Developed E.piphany campaign management systems and marketing analytics data marts at client sites.

EDUCATION

Master of Science Degree, Management Information Systems,

Bachelor of Science Degree, Travel Industry Management

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