SUMMARY

• A seasoned, digital savvy, senior executive with one of the deepest hands - on operational multi-discipline skill set: business acumen, strategy, marketing, IT, data, analytics in the Midwest, with a proven track record of partnering with stakeholders to deliver new value and competitive advantage to Global Premier Brands across industries.

PROFESSIONAL EXPERIENCE

Confidential

Senior Consultant, Chief Executive Officer, Chairman & Founder

Responsibilities:

• Building partnerships with strong sales, technology, marketing, IT services, data analysis services and venture capitalization partners
• Conducting research trends, models, platforms, market analysis and benchmarking
• Developing business plans and targets, financial models & forecasts, designing & developing product, app, website, platform prototypes, services and investor presentations
• Developing sales and marketing programs & assets
• Meeting with current and potential investors, board members, executive leadership, and staff
• Negotiating Contractual Agreements: Master Service Agreements and Service Level Agreements Confidential (Strategy, Experience, Technology & Analytics) Activities
• Providing C-Level / Board Digital Transformation & Roadmap Consulting
• Managing Adobe Marketing Cloud platform implementations
• Building Confidential analytics and experience optimization teams for agencies, IT service providers and management consulting companies
• Defining, building, managing, and optimizing Confidential programs: display advertising, paid search, seo, social, mobile apps, web properties, ecommerce, lead generation, content, analytics, and optimization
• Managing Adobe Marketing Cloud Implementations, performing analysis, developing insights and performing optimization testing
• Creating marketing analytics dashboards, reports, visualizations, segmentation, analysis & Insights
• Campaign Ideation digital and media spend optimization
• Create wireframes, user scenarios for web properties, webinars, case studies, white papers and infographics
• Developing presentations, estimate projects, create and manage project plans, manage scope, mitigate risks, performance to budget and schedule
• Building a marketing analytics, optimization and data science practice to extend HCL services to Microsoft Global Marketing Operations & their clients and partners
• Completed Adobe Marketing Cloud Analytics Implementations for Confidential and Confidential
• Developed an Automotive OEM Confidential competitive intelligence reporting system providing insight into competitor display advertising, social media, paid search, SEO programs. Also, completed a 15 Brand website comparison and website recommendations
• Authored Smart City Strategies for City of Detroit and Michigan's Future Work Economy based on Technology Research, Data Science, and Analysis of Cloud Computing, Big Data, AI, Digital Platform, IOT, Artificial Intelligence, Self-Driving Vehicles,

Confidential

PWC - Solutions Marketing | Technology Sector

Responsibilities:

• PWC Solutions Marketing leads application migration, product development/management, and DevOps.
• Group drives go-to-market, content, lead generation, PR, sales enablement, and events to build awareness and deliver growth in CIO, IT operations and Developer, target audience groups in the Technology Sector. (Client Reference /Testimonial)
• Collaborated with PWC Director of Solutions Marketing and Internal Stakeholders to define key business objectives, create a roadmap for advertising and marketing technology stack, user experience and marketing analytics & optimization testing dashboards
• Digital Measurement Planning Services
• Marketing Technologies & Analytics Platform Configuration Management Services
• Tag Management Services
• Marketing Analytics Reporting Services - Dashboards, Reporting Interfaces, Marketing Analytics Reporting Automation based on KBO's, KPI's volume, efficiency, effectiveness dimensions and metrics)
• Segmentation, Analysis & Insights Services - Deep Analysis & Actionable Insights, Visualization Dashboards, Statistical Analysis, Forecasting
• Optimization Services - which is provides both: A/B & multivariate testing as well as personalized cross-channel digital user experiences ingesting implicit and explicit 1st, 2nd and 3rd party data to create rich anonymous audience profiles, then leverages real­time analytics, machine learning, algorithms and rule based segmentation with automated behavioral targeting to optimize the digital user experiences in near real-time.
• Data Science Services - predictive analytics, artificial Intelligence, cognitive computing, data modeling & behavioral analysis
• Developed personalization POC to improve Microsoft Surface experience

Confidential

Adobe Marketing Cloud Implementation Administrator & Insights Analyst

Responsibilities:

• Leverage Adobe Marketing Reports Analytics platform (formerly Omniture SiteCatalyst) extensive Confidential expertise to analyze online user behavior developing insights designed to optimize the customer experience & produce win-win outcomes for: prospects, customers & company
• Partner with business stakeholders to define key performance indicators, define & recommend measurements to support data driven decisions
• Created reports, dashboards & analysis additional insight by creating data visualizations, infographics to help to tell the story
• Provide Subject Matter Expertise in regards to getting data into analytics platform, working with Development Teams in Scrum / Agile environment to define tagging requirements for on-going enhancements to web properties & applications to capture data to populate variables used analytics reports. Verify development implemented tags (e.g. eVars, Sprops & Events) in code with tagging data validation tools
• Adobe Administrator responsible for configuring analytics report suites for multiple properties & applications developing implementation plans Recommended & Managed Integrations leveraging Adobe Data Connectors (Formerly Genesis), Governance & Implementation Best Practices
• Enhanced user experience on web applications through Hypothesis, Test & Optimization
• Improved usability & design through Responsive Website Wireframe Design based on Scenario, Funnel, User Path & Segmentation Analysis