Vice President, Sales and Marketing Resume

SUMMARY

Consistently and repeatedly out - performs management and shareholder expectations in producing revenue.
Extensive experience pioneering new technologies as well as invigorating mature organizations in new or established markets.
Positive coach, effective builder and leader of high performing sales teams.
Data driven, analytical and skilled in developing repeatable processes to move prospects from early stage leads to closed, satisfied customers .
Deep understanding of reimbursement - both Fee for Service and Value Based Care. Known for delivering presentation before FDA advisory panel winning “OTC” clearance for a class II cardiac device. Interviewed on Fox News confidential

AREAS OF EXPERTISE:

PROFESSIONAL EXPERIENCE

Confidential

Vice President, Sales and Marketing

Responsibilities:

Leveraged professional network, engaged partners to accelerate development of new products.
Built a sales pipeline of $2MM for next generation products among Home Health Care providers.
Negotiated contracts with 3 ACOs totaling $1.2MM to demonstrate cost avoidance, R.O.I. and quality improvement, enabling the first large scale deployments of new products Vitacast and Vitachek.
Hired and trained a team of 7 in Sales and Marketing.
Created positive momentum with VA Home Telehealth winning a contract extension May 2016.

Confidential, Annapolis, Maryland

Vice President - Sales

Responsibilities:

Grew medical sales from less than $50K in 2011 to over $450K in 2012 and $400K in Q1 and Q2 2013.
Closed contracts with MGH, Tufts and Sanborn Place using the ZephyrLIFE system within the facility, validating patient safety, ambulation and improved clinical outcomes. All negotiated at the C level.
Negotiated contracts with Johns Hopkins, Christ Hospital, Kindred Healthcare and Extendicare to deploy the ZephyrLIFE system in remote settings to impact care transitions, reduce readmissions, improve outcomes.
Engaged medical electronics firms with “holes” in their product offerings which aligned with Zephyr’s core competency sweet spot. Developed relationships with senior executives at these firms positioning Zephyr as a partner, investment or acquisition. Zephyr acquired by Covidien.

Confidential, Ocean, New Jersey

Vice President - Sales

Responsibilities:

Trained an inside sales force through strategic selling principals, enabling the closure of a highly technical opportunity with a Global Pharmaceutical Company valued at $2.8 million for a new CRO client.
Created the commercial strategy for startup Heartwatch, LLC.
Engaged KOLs in Heart Failure, refined Bioheart solution, negotiated with Yale University for pilot program.

Confidential, Wall, New Jersey

Vice President - General Manager - Founder

Responsibilities:

Increased revenue for 39 consecutive quarters, despite steady reimbursement cutbacks.
Sold company, at favorable terms, to a strategic buyer without any disruption of service to our client base.
Sold a key account ($400,000 annual revenue) for the company by strategically bringing credibility to the process and effectively differentiating our services.
Saved Company 70% ($750,000) in equipment costs by acquiring a European services provider in bankruptcy.
Penetrated the clinical research market and won a $250,000 contract with Yale School of Medicine.