Marketing & Sales Enablement Manager Resume

SUMMARY

Multifaceted writer with a history of achieving market expansion and accelerating pipeline revenue for small emerging businesses, IT startups, and Commercial Fortune 500 companies.
Expert at creating engagement driven content designed to leverage, exploit, and monetize IT Products and Solutions.
Highly articulate with excellent interpersonal and writing skills.
5+ years of Marketing Communications increasing brand and market awareness and accelerating sales pipeline revenue
Partner Marketing, Product Marketing
Market research, trends and competitive analysis
Marketing “Best in Class Solutions”
Defines and targets key business drivers aligned with business value
Constant Contact, SalesForce, Marketo
SharePoint, data analytics
Project Management, Customer Service
Sales Enablement
Go - to-Market Strategies
Content development including, industry white papers, product collateral, technical writing, business briefs
Executive and key stakeholder communications
Networking and relationship management, attending industry and marketing events
Proficient in MS Office (Word, Excel, PPT, Publisher, Visio)

PROFESSIONAL EXPERIENCE

Confidential

Marketing & Sales Enablement Manager

Responsibilities:

Serves as Consultant for this IT marketing support service company specializing in developing and executing pipeline optimization strategies that increase selling opportunities for small, emerging, and established companies.
Specializes in market outreach, brand awareness, and business development activities, establishes successful and strategic partnerships, develops key stakeholder & agency relationships to leverage technology solutions
Develops market outreach plans and strategies for small emerging and startup technology company clients.
Designs successful email marketing campaigns, product marketing strategies, and collateral development.
Develops white papers, copy, and proposal responses.
Qualifies prospect needs, capture strategies that enables clients to develop winning proposals and sales pipelines
Identifies new business opportunities and performs pipeline optimization to accelerate sales cycles
Attends networking and marketing events, vendor outreach sessions, relationship building
Qualifies prospect needs, capture strategies that enables clients to develop winning proposals and sales pipelines.
Agency Representation: USDA, HHS, Treasury, DISA, USAF, US ARMY, GSA.

Confidential

Director Business Development

Responsibilities:

Provided Marketing leadership as Business Development for this IT consulting services company.
Drove sustainable financial growth through boosting sales and establishing strong client relationships
Developed growth strategies facilitating both financial gain and customer satisfaction
Focused on improving the company’s market position through capture management, partner strategy, demand generation, and strategic marketing activities
Increased market share by driving company brand awareness and outlining key technology discriminators
Negotiated and closed business deals while maintaining extensive knowledge of current market conditions
Achieved monthly and quarterly revenue goals by implementing account and business development best practices
Contracts: CIO SP3 contract, GSA Alliant SB, GSA STARS II, GSA IT Schedule 70

Confidential

Market Development Manager

Responsibilities:

Served as Market Development Manager working with Fortune 1000 executives and federal Government officials.
Spearheaded lead generation and market analysis for assigned territory
Supported Executive Account Managers and internal partners
Approached global enterprises from vertical industries for managing big data and optimizing information
Delivered strategic email communications articulating value propositions to increase marketplace awareness
Contributed to the development of product/solution use case scenarios and RFIs
Participated in proposal responses, business cases and technology RFI’s